[This article was originally published in December 2018 and has been updated and revised.] Email has been with us for almost 50 years. In fact, it's been around longer than many marketers! But it is still a powerful tool and email marketing can be used in a number of surprising ways ..read more

[This article was first published here in September 2017 and has been updated and revised.] Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge. There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53  seconds. Your goal, however, is to keep them engaged ..read more

[This article was first published in August 2018 and has been updated and revised for 2024.] Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be. The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing ..read more

[This article originally appeared here in December 2013 and has been updated and revised.] Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals. If it's been a while since you thought about the real purpose of your published content and  inbound marketingefforts, you're not alone ..read more

[This article was first published here in November 2017 and has been revised and updated.] It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that? While inbound marketing and traditional, outbound marketing differ significantly, they do share some tactics. In addition to knowing you audience and leveraging the optimum channels, inbound and outbound marketing have one other thing in common: a call-to-action ..read more

  [This article was first published in July 2017 and has been revised and updated for 2024.] Whether it's simply a home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy. If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally ..read more

In today's digital landscape, content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, creating great content is not enough. To ensure that your content gets maximum visibility and drives organic traffic, you need to optimize it with the right keywords. In this comprehensive guide, we will walk you through the process of keyword optimization for content marketing, from beginning to end. By implementing these best practices and strategies, you can enhance your website's visibility, improve search engine rankings, and attract more pote ..read more

In today's digital landscape, content marketing has become a crucial aspect of any successful marketing strategy. Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. But simply creating content without a well-defined strategy is like shooting in the dark. This is where content strategy comes into play. It provides a systematic approach to planning, creating, delivering, and managing content that aligns with business goals and meets the needs of the target audience ..read more

There are a number of elements required for a successful content marketing strategy. But what are the three fundamental elements that are non-negotiable? If you are reading this you may already know that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business!  ..read more

  When it comes to content marketing and non-profits, nothing else is as effective. They may be non-profit but they still must "market" their message. For some, combining "marketing" and charitable originations seems contradictory and somehow crass. But, strictly speaking, marketing is simply promoting what you have to offer. And most non-profits have much to offer ..read more