Any marketer running Facebook ads has drained some of their budget on non-performing or high-cost ads. This is OK if you conduct some tests and learn from the data, etc., but very frequently it simply happens because you cannot check all your ads 24/7 and pause them on time. Pausing underperforming ads can have an especially significant money-saving impact for agencies and brands who have 100s of ads running and a monthly budget of $100k+. In this post, we’ll discuss how to automatically prevent budget drain with Facebook Automated Rules. You can use Automated Rules either to shut off your un ..read more

Facebook retargeting after iOS 14 update has greatly changed! Since you can no longer trace the digital footprint of your users, you can’t retarget them now as accurately as before. Case in point, if you’re a local book shop that used to spend GBP 50 to get 5 sales, it might now only get you 2 because of the lack of data to personalize the ads. Yes. That’s a 250% increase in ad spend to get the same number of sales. And that really hurts. Why did this happen? Here’s the real problem: only a small percentage of iOS users have been opting-in to app tracking, which means custom audience sizes ar ..read more

There’s no way around it. The iOS 14 update makes life much harder for digital marketers. Especially the ones on Facebook. Also known as App Tracking Transparency, Apple announced ATT framework in June 2020. However the rollout was delayed until April 2021 to give developers more time to prepare. Well, it’s already here and not as scary as you might think.  ATT aims to protect Apple users from being tracked without their permission. In this regard, the Apple Store now requires all mobile apps to show prompts to the iOS 14 users. These prompts ask whether they want to opt in or opt out fro ..read more

As a busy Facebook advertiser, your day is jam-packed: one minute you are monitoring your newly created campaign, the next minute you are stopping the ads that have high CPA – all the while you are about to scale your profitable ads. Pretty chaotic, right?  What if you could automate your ad management system while still maintaining a healthy ROI? Luckily, it’s possible with Automation Rules!  In this article we’ll look at what’s essential to have to start using automation rules in the first place and show you how Adscook Automation Rules can help you get started or just change the w ..read more

Let’s be honest, how many times have you made an instant decision to purchase something on Facebook? Chances are, you’ve never done this. People usually browse their Facebook news feed to get updates from their friends or preferred brands, not because they’re champing at the bit to buy sneakers from an unknown brand or even from a known one like Nike. So how can you, as a brand, get noticed by your target audience on Facebook in the first place, and interest them to such an extent as to encourage them to make a purchase from you as a result? By creating a Full-Funnel Facebook Advertising Strat ..read more

As a full-scale digital marketer, you surely run Facebook ads. And if you run lots of ads, this article is just for you.  Whether you work for an agency or ecommerce brand or run your own business, you constantly seek to improve every step of your Facebook advertising process – from creation to management, analysis and optimization.  In this article, we will focus on the Facebook campaign creation process and reveal several key practices which will drastically level up the process for you. Let’s get started!  1. A/B test like a pro There are two main reasons why you should not i ..read more

As a full-scale digital marketer, you surely run Facebook ads. And if you run lots of ads, this article is just for you.  Whether you work for an agency or ecommerce brand or run your own business, you constantly seek to improve every step of your Facebook advertising process – from creation to management, analysis and optimization.  In this article, we will focus on the Facebook campaign creation process and reveal several key practices which will drastically level up the process for you. Let’s get started!  1. A/B test like a pro There are two main reasons why you should not i ..read more

When setting up a Facebook ad campaign, the first thing you will be prompted to do is to choose your Campaign Objective. And why is this? Because above all, Facebook wants to know what you wish to achieve through advertising.  Facebook Ad Objectives define the actions you, as an advertiser, want people to take after they see your ad. For example, if your advertising objective is engagement, you literally tell Facebook that you expect people to engage with your ad, while if your objective is conversions, you let Facebook know that the ad is intended to generate sales or leads.  Depend ..read more

Facebook is taking a big step in Ecommerce! Facebook’s CEO, Mark Zuckerberg, announced the launch of Facebook Shops on May 19, 2020, a new product that will help small businesses easily set up free online storefronts across the Facebook family of apps and sell their products directly. It will also create a new improved shopping experience for users – as well as connecting with friends and family, they will now also be able to form a better connection with their favorite shops and brands and place an order  without leaving the apps.  The launch of Facebook Shops comes in the face of ..read more

Are you just entering the market and want to reach out your target audience as quickly as you can? There’s no better or more effective way to achieve this than by using the power of Facebook Interest Targeting. Facebook’s Interest targeting is the primary option to use to reach out to people who are not yet familiar with your business and have never heard of you before but who have expressed some interest in the industry your business operates in, and therefore might potentially become your customers.  Facebook gives you access to multiple interest categories and subcategories from Busine ..read more