Mastering the Art of Higher Education Lead Generation: 8 Strategies for Success
Chameleon Group
by ahoidahl
3M ago
Higher education lead generation? We may not initially think of this need for colleges and universities, but many schools are not entirely equipped with the latest technologies and sufficient staff for those busy months in the fall. That goes for the rest of the year, too—an outsourced call center can provide several benefits for these institutions year-round. So, if you’re wondering how to boost leads and turn more of them into students, consider that a call center can offer:  Lead-nurturing professionals who will get to know your school and understand how to build relationships with pr ..read more
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A Comprehensive Guide to Sales Cadence: What Is It and Why It’s So Important
Chameleon Group
by ahoidahl
3M ago
Developing a sales cadence is not just something large companies should do—it’s a crucial piece of the overall sales process for all businesses, big and small!  This outreach sequence is a tool every sales team should be using to nurture leads. With a solid plan and meaningful email templates, your sales cadence will help bring in customers, create lasting customer relationships, and structure your entire sales approach. Yes, it entails some heavy lifting upfront, from target market research to planning to email and system automation. But once you set it all up, your sales cadence will pa ..read more
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A Look at Renewal Management: Manual vs. Automatic Contract Renewal Explained
Chameleon Group
by ahoidahl
4M ago
For B2B service providers, such as those in the technology and software space, contract renewals are crucial to your business’s growth and profitability. But renewals aren’t a given—your success in this area heavily relies on your renewal management! So, how do you manage renewals? Are you using outdated and inefficient manual methods, or have you upgraded to an automatic contract renewal process? If not, it’s time to reassess your system and invest in automation. Manual contract renewals create more work for your team and leave room for errors and oversights that could cost you clients and un ..read more
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Looking to Up Your Game in 2024? Key Strategies to Increase Business Revenue Year-Round
Chameleon Group
by ahoidahl
5M ago
As we wrap up another year, you’re likely looking for fresh ways to increase business revenue in 2024. After all, with rapid inflation and the tenuous state of the economy, many business leaders are being more conservative with their spending.  For B2B companies, this means you need efficient and effective tactics to close deals and continue growing in the coming year! And you’re not alone—70% of sales leaders report their companies taking fewer risks now than pre-pandemic. Instead, 55% of them prioritize low-risk strategies with modest guaranteed growth.  But how can you focus on sa ..read more
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Harvesting Gratitude: A Thanksgiving Tribute of Customer and Employee Appreciation
Chameleon Group
by liz@navigationvs.com
6M ago
With the Holiday Season approaching, gratitude is in the air! And at Chameleon Group, we’re focusing specifically on client and employee appreciation this week. On that note, we’d like to wish our customers and team a happy Thanksgiving. Creating an inclusive company culture is always at the forefront of our business. Part of that is expressing gratitude for those who keep our organization running and allow us to do what we love. We wrote a message to our amazing clients and employees in that spirit. To Our Clients: Thank You From the Bottom of Our Hearts One of the joys of our business is wor ..read more
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How Can a Call Center for Business Help Your Marketing Agency?
Chameleon Group
by liz@navigationvs.com
7M ago
As a marketing agency leader, you’ve probably heard of various ways to use a call center for business—but have you considered how it could support your agency itself? You can hire an outsourced call center to “white label” their client services. This simply means you rebrand their services as your own. Fortunately, an experienced call center can integrate seamlessly into your agency’s processes and operations to deliver a streamlined, positive client experience. Marketing agencies face several significant pain points due to the current job market and economy, such as:  Time management an ..read more
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The Dangers of Relying Too Heavily Upon AI Tools for Sales & Business (And What to Leverage Instead)
Chameleon Group
by ahoidahl
8M ago
We’ve shared some of our thoughts about using artificial intelligence (AI) in the form of chatbots and replacing the human element in customer service. However, this is not to say we’re entirely opposed to using AI tools for business. At Chameleon Group, we simply believe that AI is a tool, not the solution. The impact of AI on the customer experience is backed by data. The Forbes Advisor survey found that 55% of companies use AI for personalized services, like product recommendations. Plus, 64% of business owners expect AI will strengthen customer relationships and boost productivity, while 6 ..read more
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Something to Celebrate: September is National Recovery Month!
Chameleon Group
by ahoidahl
9M ago
Did you know September is National Recovery Month? As a Recovery Friendly Workplace, Chameleon Group would be remiss to pass up this opportunity to highlight something we are so passionate about. National Recovery Month began in 1989 and, according to the Substance Abuse and Mental Health Services Administration (SAMHSA), is a national observance held every September to promote and support:  New evidence-based treatment and recovery practices The nation’s strong and proud recovery community The dedication of service providers and communities who make recovery in all its forms possible S ..read more
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Fortune Magazine Dubs the Chameleon Group “The Birthplace of a Workplace Revolution”
Chameleon Group
by liz@navigationvs.com
9M ago
Chameleon Group is honored to have recently been featured in a Fortune article for our role as a New Hampshire recovery-friendly workplace! During his interview, founder Dana Lariviere shared our story, and discussed how he shifted Chameleon’s corporate culture and the workplace wellness program ideas that have worked well for us—plus a few mistakes and lessons along the way. Keep reading for a few highlights from the article below. Recovery-Friendly Companies Changing the Way We View the Workplace Recovery-friendly workplaces focus on breaking the stigma of substance use disorder (SUD) by hir ..read more
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What Summertime Slump? The B2B Combat Guide to Overcome Seasonality in Business
Chameleon Group
by ahoidahl
10M ago
Every business looks different during the summer. While it’s common for many to slow down at this time of year, others get busier. Either way, it can be a tricky season to get through, which is why preparing for seasonality in business is vital! There is something about the warm weather that has a ripple effect. You may experience an actual drop in business due to seasonal supply and demand shifts. On the other hand, this slowdown may be more perception than reality, as employees struggle with productivity and you juggle staffing and vacations.  It largely depends on your industry and loc ..read more
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