Effective Direct Mail Marketing: How We Make It Happen
Heritage Printing Blog
by Heritage Printing
6d ago
Over the last few posts, we’ve explained what today’s direct mail personalization landscape looks like. We’ve reviewed why it’s so important to customize and personalize your campaigns for more effective outreach. Personalization and customization are critical in direct mail because they engage recipients and drive measurable results.  Now we’re going to get to the how.… The post Effective Direct Mail Marketing: How We Make It Happen appeared first on Heritage Printing ..read more
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Digital Printing Innovations & Personalization
Heritage Printing Blog
by Heritage Printing
1M ago
When you’re connecting with customers and potential customers in today’s world, it’s all about personalization. Whether the materials are digital, printed, or a combination of the two, customers click with a bespoke, curated experience. Fortunately, with the advancements in today’s digital printing world, it’s easy to reach customers in a more sophisticated, direct way. The… The post Digital Printing Innovations & Personalization appeared first on Heritage Printing ..read more
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How Catalogs Should Fit into Your Marketing
Heritage Printing Blog
by Heritage Printing
2M ago
Most of us remember the magic of getting catalogs in the mail—leafing through the pages and marking down the items you wanted to add to your wish list. Catalogs were full of potential and excitement. Well, today’s product catalogs still bring the magic! They can play a pivotal role in your comprehensive marketing mix. Catalogs… The post How Catalogs Should Fit into Your Marketing appeared first on Heritage Printing ..read more
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5 Considerations for a Stellar Outbound Marketing Strategy in 2025
Heritage Printing Blog
by Heritage Printing
3M ago
2025 is nearly upon us, making it a great time to review your outbound marketing strategy. Much has changed over the last five years—with technology rapidly advancing in ways that directly impact consumer behaviors and expectations. The most effective ways to connect with potential buyers have evolved from the more traditional advertising approaches.  At the… The post 5 Considerations for a Stellar Outbound Marketing Strategy in 2025 appeared first on Heritage Printing ..read more
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How to Create Retail POP Displays that Really Pop!
Heritage Printing Blog
by Heritage Printing
4M ago
For retail stores, your point-of-purchase (POP) is your last moment to foster impulse purchases, drive sales, and remind customers of that “one more thing they need.” Long in play in retail spaces, today’s impactful retail point-of-purchase displays require strategic planning, creative design, and an understanding of consumer behavior. When done right, POP and floor displays… The post How to Create Retail POP Displays that Really Pop! appeared first on Heritage Printing ..read more
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Reaching Less Digitally Engaged Voters with Direct Mail
Heritage Printing Blog
by Heritage Printing
5M ago
It’s hard to avoid political conversations these days. Political campaigns are everywhere in an election year (and even in non-election years). So, how do you get potential voters to tune into your message? While digital outreach is essential for political campaigns, all voters aren’t equally engaged online. Older constituents, rural populations, and those who prefer traditional… The post Reaching Less Digitally Engaged Voters with Direct Mail appeared first on Heritage Printing ..read more
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Next Level Tech: Does Augmented Reality Fit Your Direct Mail Project?
Heritage Printing Blog
by Heritage Printing
7M ago
Imagine direct mail campaigns and marketing pieces that speak to your customers in all new ways—literally! With a simple scan, they could see a virtual demo, explore a product model, or play a game right in their home. With Augmented Reality options, you can create digital marketing pieces that make your next direct mail piece truly novel, interactive, and next-level. All About Augmented Reality (AR) Augmented Reality (AR) brings the future forward. You can use AR to market to customers in a totally new, exciting way. With an AR marker on your direct mail pieces, recipients can scan and trigge ..read more
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6 Unique Ways to Measure Direct Mail Effectiveness (Including A Few You May Not Be Aware Of)
Heritage Printing Blog
by Heritage Printing
9M ago
A direct mail campaign is a great way to reach your target audience, but how do you know if it’s really working? Even if you know that the piece of marketing collateral was received, how can you track results and evaluate which message resonates with your customers? Track Direct Mail Effectiveness with these Helpful Methods  At Heritage Printing, we KNOW direct mail. Effective direct mail campaigns need to include a call to action so you know that your message was received loud and clear.  Almost everyone knows that there are multiple metrics you can use to evaluate the impact o ..read more
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Get these 6 Benefits of a Web-To-Print Storefront
Heritage Printing Blog
by Heritage Printing
10M ago
In the conventional printer-customer relationship, a minimum run requirement is usually needed to keep your projects cost-effective. But we all know what happens—you end up with more literature than you need, higher printing costs than you would prefer, or poor-quality internally printed materials on the fly.  What if there was a different print solution? Fortunately, there is! Here’s how a web-to-print storefront can help get you what you need when you need it for print-on-demand. The Heritage Web-to-Print Solution At Heritage Printing, we make your business run better with a customized ..read more
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Command Attention with Unique Dimensional Mailers
Heritage Printing Blog
by Heritage Printing
1y ago
Wondering how to really grab your target audience’s attention? Want to make your marketing message stand out from the cacophony of advertising, content, and endless promotion? If you’re looking for the best way to get higher response rates, reach your key prospects in your target audience, and tell people you’re ready for business, it’s time to get creative! Unique dimensional mailers are one excellent way to get noticed. Exploring the Power of Unique Dimensional Mailers What can break through the clutter, capture the attention of your key prospects, and provide them with a one-of-a-kind exper ..read more
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