Command Attention with Unique Dimensional Mailers
Heritage Printing Blog
by Heritage Printing
3w ago
Wondering how to really grab your target audience’s attention? Want to make your marketing message stand out from the cacophony of advertising, content, and endless promotion? If you’re looking for the best way to get higher response rates, reach your key prospects in your target audience, and tell people you’re ready for business, it’s time to get creative! Unique dimensional mailers are one excellent way to get noticed. Exploring the Power of Unique Dimensional Mailers What can break through the clutter, capture the attention of your key prospects, and provide them with a one-of-a-kind exper ..read more
Visit website
A strategic approach to building direct mail lists
Heritage Printing Blog
by Heritage Printing
1M ago
Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists requires strategy. Not every situation calls for the same type of approach, but they all require a tactic. To maximize your budget and results, you need to think of mailing lists as a scalpel or a laser—targeting the right audi ..read more
Visit website
5 Clever ways to integrate direct mail with digital marketing
Heritage Printing Blog
by Heritage Printing
2M ago
Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated marketing: combining direct mail with your digital marketing campaign. Using a combination of online and offline channels reaches a broader audience in a new way. It raises brand awareness and helps YOU generate leads. Let’s talk benefits of integrated marketing. Once you’ve seen the case for integrating your direct mail campaign with digital channels, we’ll tell you some clever ways to make it happen! Th ..read more
Visit website
Making benefits administration easy for Froedtert Health
Heritage Printing Blog
by Heritage Printing
8M ago
Coordinating health insurance benefit enrollment mailings for over 16,000 employees is a Herculean undertaking, with many moving pieces, government regulations that must be followed and deadlines that must be met. That’s why Froedtert Health uses Heritage Printing to print and distribute all its benefits enrollment material and to manage a variety of related new hire mailings throughout the year. “We send out about 16,000 packets each year for our annual enrollment mailing and about 250 packets per month to new hires,” explains benefits specialist Amy Bruch. “These packages have some variation ..read more
Visit website
How to use direct mail effectively
Heritage Printing Blog
by Heritage Printing
10M ago
There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to precisely target prospects whom you may not be to reach any other way. For years, digital marketing has hogged the spotlight, while direct mail has been pushed to the fringes of marketing practices. But digital marketing only works if you have a prospect’s email address or if they have opted in to follow you on your social media channels. In today’s privacy-obsessed world, that data isn’t easy to get ..read more
Visit website
How to set up files for print
Heritage Printing Blog
by Heritage Printing
1y ago
When it comes to preparing files for print, there are many details to remember. Image formats. Resolution. Fonts. Crop marks. Safe zones. It’s hard to keep them all straight! That’s why we created this helpful guide, so you can provide your printer with the proper files they will need to create high-quality printed pieces that meet your expectations. In the process, we’ll highlight some common problems and how to avoid them — presented in a helpful Q&A format. So, let’s get started! Image resolution Can I use images from my company’s website in our printed literature? No. PNG and GIF files ..read more
Visit website
Branding color mistakes to avoid
Heritage Printing Blog
by Heritage Printing
1y ago
When it comes to rebranding your company, your starting point matters – a lot.  If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting point, however, you can run into many unexpected challenges. A case in point is selecting colors to represent your brand. Here’s a problem that we’re starting to see more frequently: An organization decides to rebrand itself. To do so, they start by redesigning their website. They’re justifiably proud of their “bold new look.” But when they try to extend it to include non-digital items, such a ..read more
Visit website
Sustainability smackdown: Digital messaging vs. direct mail
Heritage Printing Blog
by Heritage Printing
1y ago
Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons to speed your messages via the internet to your target audience.  Actually, the opposite is true. Let’s peel back the layers of both media so we can better understand their environmental impacts. Digital media It doesn’t take much energy to send or receive a single email. Its environmental impact isn’t on the desktop – it’s caused by the tens of thousands of server farms tha ..read more
Visit website
How to use direct mail to change your customer experience
Heritage Printing Blog
by Heritage Printing
1y ago
“Buy now!”  “Only 2 hours left on our biggest sale of the season!”  “Don’t miss out!” Your customers are constantly bombarded with urgent offers and solicitations online. Is it any wonder they’ve developed mental filters to block out the relentless tsunami of unwanted messaging?  Unfortunately, this makes it hard for your legitimate messages to break through and capture your audience’s attention. What’s the solution? Transform the experience they have with your brand by adding direct mail to the mix. Not just digital but physical. Not just ephemeral bits and bites dancing across ..read more
Visit website
How print rocks your brain
Heritage Printing Blog
by Heritage Printing
2y ago
Want to double the impact of your marketing? Add print to your mix of media and messaging. Boom! Print burrows its way into the brains of your audience and seduces their synapses in ways that digital media can’t equal. In a world that seems to be dominated by digital marketing, print is the savvy marketer’s secret weapon. Why is print so strikingly effective? Physical marketing pieces appeal to multiple senses, including sight, touch and even smell. That makes them more memorable and gives them a lasting emotional impact. Because of this, they are powerful tools for building trust with prospec ..read more
Visit website

Follow Heritage Printing Blog on FeedSpot

Continue with Google
Continue with Apple
OR