5 Loyalty Program Milestones That Deserve a Reward By Jessica Sheils, Marketing Manager, The TOKE Agency   You’re the freshest dispensary in town, and you’ve just launched a killer loyalty program. You’re buzzing with anticipation as the sign-ups start rolling in. But now, the real question: how do you keep that groove going? A well-crafted loyalty program is more than just a sales pitch and tallying sign-ups—it’s about creating a community and turning each customer’s journey into a celebration, making every milestone worthy of a reward. So what does that look like? Every dispensary sends ..read more

Spotlight on The TOKE Agency: Jessica Sheils Shares Insights into Cannabis Marketing   Meet Jessica Sheils, a dynamic professional serving as the Marketing Manager at The TOKE Agency. With her expertise in loyalty programs and social media marketing, Jessica brings a unique perspective to the cannabis industry.   Embarking on the Cannabis Journey What led Jessica to the cannabis industry? For her, it was the opportunity to collaborate with businesses and apply her knowledge of branding in an evolving market.     Specializing in Loyalty Programs & Social Media Marketing ..read more

The Only 4 Concepts You Need for Successful B2B Cannabis Digital Marketing By Victoria Meiler, Operations Director, NisonCo   Digital presence is essential in the competitive cannabis industry, but tracking all the moving parts in a B2B online marketing strategy can be intimidating.    In my near-decade at the country’s oldest cannabis PR and SEO firm, I’ve learned that keeping an eye on a few fundamental metrics will significantly impact your brand’s potential. Read on for the most powerful concepts for B2B cannabis marketing and how you can approach them to maximize success ..read more

In the ever-evolving cannabis marketing landscape, staying informed about the latest strategies, tools, and regulations is paramount for success. We’ve curated a collection of our FREE downloadable materials that will empower you to elevate your cannabis brand in a crowded marketplace and reach your target audience effectively — something seasoned marketers and industry newbies can all benefit from. Dive in to our arsenal of public-facing materials that will take your cannabis marketing efforts to new heights:   Cannabis Marketing Starter Kit The Cannabis Marketing Starter Kit provides a ..read more

How to Maximize Your Cannabis Product Launch Media Marketing Campaign By Gina Bowersox, Public Relations Account Manager, NisonCo Launching and promoting a new product or service can be incredibly exciting and dramatically boost your company, especially in the fast-moving cannabis industry. However, many things need to happen to ensure that everything goes smoothly.  In my time as a cannabis public relations specialist, I’ve helped many varied cannabrands bring new products to market. These are some of the biggest things I prioritize throughout the product launch media promotion process ..read more

By Lauren White, Director of Partnerships — Beverage Alchohol & Cannabis, VDX.tv If the cannabis advertising landscape isn’t complex enough, toss in Google’s third-party cookie deprecation, and you have yourself more questions than answers! This has been an ongoing conversation in digital marketing for several years, and it’s looking like we’re nearing the transition by the end of 2024. What exactly does that mean? Third-party cookie deprecation will fundamentally alter how all brands, including cannabis brands, target their audiences, pushing them to adopt new strategies that respect use ..read more

The saga of cannabis in the United States unfolds as a rich tapestry woven with threads of cultural influence, legislative maneuvers, and shifting societal norms. From its humble beginnings as a vital crop for industrial purposes to its evolution into a symbol of counterculture and controversy, the journey of cannabis reflects the intricate dance of politics, immigration, and public perception in American history. As we embark on an exploration of cannabis’s early days in the United States, we delve into a narrative woven with the complexities of its past, seeking to unravel the forces that ha ..read more

10 Lessons From 10 Years in Cannabis Media Relations By Evan Nison, Founder & President, NisonCo To be effective in any industry, especially those where relationships are key, you have to be willing to learn and adapt throughout your career. I’ve been in the cannabis public relations and media marketing industry for over a decade; January 2024 marked 11 years since I started NisonCo, the country’s oldest cannabis-specific PR firm.  Read on for ten lessons I’ve learned from a decade of successfully serving clients in the cannabis industry and beyond. 1.  Know the Value of Your N ..read more

The cannabis industry is rapidly growing and can promise lucrative opportunities for those willing to navigate its complex regulatory landscape. Federal and state laws play a complex dance that brings both chances and challenges. This blog post is a guide to help cannabis entrepreneurs make sense of it all. We’ll break down compliance issues and empower cannabis marketers to not just understand the regulations, but to use them to drive brand success across the country. Introduction Over recent years, the wave of cannabis legalization has swept over many states, leading to a surge in cannabis ..read more

In the burgeoning world of legal cannabis, an abundance of opportunities exist for those eager to tap into this vibrant market. As the industry matures, partnerships have become an essential strategy for growth and success. This guide seeks to provide a comprehensive exploration of how to form and cultivate win-win partnerships in the B2B cannabis industry. Strap in as we delve into understanding the dynamics of the cannabis B2B landscape, why partnerships are crucial, and how to create mutually beneficial alliances. Introduction The cannabis sector has come a long way from being an undergroun ..read more