When George Bryant, a New York Times bestselling author and podcast host extraordinaire, who helps others achieve business success invited me to join him for a conversation, I knew it was going to be more than just a chat. It was going to be a branding smackdown—the kind that wakes up businesses stuck in … The post Rich Brand Culture: The Hidden Ingredient to Business Success appeared first on Branding and Brand Strategy for Growing Companies ..read more

Santa’s got his list, and he’s checking it twice — but this year, there’s a curveball: David Brier’s new book, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths.  Will David and his book land on the “Nice” list or stir up so much branding controversy that it’s considered downright mischievous? Let’s dive in. … The post Santa Decides if David Brier and His New Book Are Naughty or Nice appeared first on Branding and Brand Strategy for Growing Companies ..read more

Codie Sanchez and I don’t just share a passion for rethinking success—we’re also book neighbors. Her Mainstreet Millionaire and my Rich Brand Poor Brand debut just 24 hours apart. Coincidence? Maybe. Or maybe it’s proof that bold ideas have impeccable timing. Codie’s focus is on empowering individuals to unlock wealth through small business ownership. My focus? Showing companies how … The post I Am a Big Codie Sanchez Fan. And Both Our Books Are One Day Apart. appeared first on Branding and Brand Strategy for Growing Companies ..read more

Loyalty doesn’t mean conformity or tolerating a “cancel culture” environment. Let that sink in. True loyalty involves critical thinking because one is being loyal to the overall purpose, not merely saying “yes” because it’s the acceptable thing to do. Here’s the kicker: Cancel culture doesn’t just “happen.” It thrives where weak leaders reign—where toxic workplaces … The post Why Cancel Culture Thrives in Toxic Workplaces—and How to Fix It appeared first on Branding and Brand Strategy for Growing Companies ..read more

Oh, that new Jaguar logo and rebrand? “Disaster” doesn’t even scratch the surface. They’ve officially downgraded from sleek predator to confused house cat. “What some call strategy, others call tragedy.” This is the brand that gave us the E-Type—literal sex on wheels—once called “the most beautiful car ever made” by Enzo Ferrari. And now? A … The post Is the New Jaguar Logo and Its Disastrous Rebrand the New Bud Light Train Wreck? appeared first on Branding and Brand Strategy for Growing Companies ..read more

In a world where the rules of business shift faster than a trending meme, Rich Brand Poor Brand is the business book no business can afford to skip if they plan to compete and grow in 2025. And it goes on sale December 4th. Are you experiencing: The Best Business Book for 2025? This game-changing … The post 7 Reasons This is the Most Important Business Book for 2025 appeared first on Branding and Brand Strategy for Growing Companies ..read more

Word salads are ruining brands. And they’re destroying your business. What is a word salad? A jumble of fancy words tossed together, hoping it tastes like a story. But really, it just leaves us hungry for a point. Word Salads are Not a Small Issue ❌ They confuse customers.❌ They ruin brand stories.❌ They send … The post 20 Ways Word Salads are Eating Away at Your Brand’s Trustworthiness appeared first on Branding and Brand Strategy for Growing Companies ..read more

Nike, the global juggernaut known for “Just Do It,” is no stranger to breaking molds and pushing boundaries.  This might be the most important thing you read in 2024.  It’s how to transform your brand from ordinary to iconic. And a lesson in simplicity. And focus. The Nike Mindset: Their Unfair Advantage Here’s the thing: … The post This Famous Internal Letter from Nike Inspired My New Book on Branding appeared first on Branding and Brand Strategy for Growing Companies ..read more

I had the privilege of speaking with Dr. Elizabeth Lindsey, a National Geographic Explorer, TED Talk speaker, and recipient of the United Nations Visionary Award. I immediately fell in love with Elizabeth’s love and respect for the power of storytelling. Two Hearts. One Mind. This video is the result of our relationship blossoming during the … The post TED Talk Insights: How to Elevate Your Brand and Inspire Through Storytelling appeared first on Branding and Brand Strategy for Growing Companies ..read more

At different times in his life, Simon Sinek wasn’t certain: •  He’d write best-selling books,•  He’d deliver one of the most-watched TED Talks,•  He’d become a global thought leader. But that didn’t stop him from starting,learning, growing, and making a real impact. One idea at a time.One follower at a time. Fast forward to today: Simon Sinek is … The post What Every Brand Needs to Master: How to Think (and Speak) like Simon Sinek appeared first on Branding and Brand Strategy for Growing Companies ..read more