DBD International
213 FOLLOWERS
For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want not only a brand that has something to say but a brand that demands to be heard: to defy gravity and rise above the noise.
DBD International
3w ago
Reading Time: 3 minutes
Just the other day, I had the thrill of diving deep into the branding stratosphere with William Harris, the visionary CEO of Elumynt.
Picture this: an advertising maestro whose brainchild (Elumynt) gets crowned by ADWEEK as the 12th fastest-growing agency worldwide.
And he and I spoke about all things branding in a brand-new 70+ minute masterclass on branding.
A Masterclass in branding for CEOs, founders and entrepreneurs.Two CEOs, One Unparalleled Obsession with Brand Strategy Hacks
In what turned out to be a masterclass more electrifying than a Kevin Hart stan ..read more
DBD International
1M ago
Reading Time: 4 minutes Sam Cox created a bold and compelling brand, is a 28-year-old illustrator born in Kent, England, a multi-million-dollar auction sensation and known as “Mr. Doodle.”
Too many brands take themselves too seriously. Sam is a prime example of how one artist takes his art so unseriously that the world stops, applauds, and asks for more.
Where others see white walls, Sam sees “doodles.”
And even with clients that include MTV, Adidas, and Cass Art, his imagination is restless. And he puts it to good use.
What’s most impressive besides the quantity and quality of his outp ..read more
DBD International
1M ago
Reading Time: 4 minutes
It’s finally here: The Big Game, that one day when everyone’s eyes are glued to the screen.
Lesson to companies: Have some fun or customers will run. The Big Game Mirroring Real Life
Imagine this: while millions are glued to the screen for The Big Game’s and its famed half-time show, there’s Nathan. Who’s Nathan? I’m glad you asked.
Nathan’s an emblematic figure representing countless Ecommerce entrepreneurs — missing the big game, the wings, the pizza, and the beer — buried in office chaos, grappling with a sinking ship—an Ecommerce solution that’s bleeding customers ..read more
DBD International
2M ago
Reading Time: 4 minutes
Here’s the story of a Shark Tank brand: the power of design and branding and turning the tables, challenging norms, and setting new trends in the ever-evolving world of branding.
In a world where branding often treads the line of the mundane, the story of Fishwife, now a Shark Tank brand, has emerged as a defiant roar against conventional food staples in the American diet after Becca Millstein snagged a deal with two Sharks.
Her pitch landed her a deal with investors Lori Greiner and Candice Nelson on an episode that recently aired, receiving $350,000 in exchange ..read more
DBD International
2M ago
Reading Time: 5 minutes
Before I answer what’s next for 2024, I wanted to look at what happened in 2023.
I’ve broken this information into the following sections:
What branding trends worked (and what didn’t) in 2023?
A quick overview of some of the companies we partnered with to help them and their brands stand out in 2023 and beyond
A collection of the most powerful and useful videos we created in 2023
A look at what’s ahead in 2024
Let’s get started, shall we?
2023: The Year of AI
Of course, AI was on everyone’s radar.
AI appealed to everyone’s desire to get the most done with the least ..read more
DBD International
4M ago
Reading Time: 3 minutes
In the world of relentless marketing and fleeting attention spans, there are power moves too many businesses ignore or skim over: time exchanged precedes money exchanged.
And the most startling part? There are 5 exact stages every prospect goes through:
Remember: before exchanging a single dollar, your audience gives you something far more precious – their time.
This isn’t just a transaction; it’s the birthplace of trust.
And it’s the foundation of every brand we embrace and adopt as “our brand.”
While it’s true prospects go through these 5 stages, it rea ..read more
DBD International
4M ago
Reading Time: 3 minutes
Is Customer Lifetime Value the crystal ball of branding? Or is it a symptom of something more?
Customer Lifetime Value: Way More Than Mere Numbers
In the branding arena, Customer Lifetime Value (CLV) is not just a metric.
According to Hubspot: “Customer lifetime value (CLV or CLTV) is a metric that indicates the total revenue a business can reasonably expect from a single customer account throughout the business relationship.”
Hubspot
There’s a reason none of us likes to go to a car dealer showroom. We’re treated like some metric, like a notch of someone’s bedpost of ..read more
DBD International
5M ago
Reading Time: 2 minutes
Many companies attempt a rebrand. But surviving a rebrand? That is a milestone few ever forget.
Few see the impact of a rebrand in real-time: raising over $200K in less than 30 minutes, which secures future growth and service to the community.
I previously shared this journey here and spoke with Harvard Executive Leadership Coach and bestselling author Matt George.
And it all started because both Brian, the CEO, and Melanie, who heads up marketing, my Brand Intervention Masterclass.
How Do You Change Minds in 2 Minutes and 49 Seconds?
This was LifelongAccess’ rebrand ..read more
DBD International
6M ago
Reading Time: 7 minutes
After successfully rebranding several non-profits, I discovered something: Non-profits think of themselves as a different breed of organization.
Are non-profits different? Yes. But, in the most fundamental areas of branding, they aren’t.
I first learned this when I rebranded a city in the Midwest. Twelve months after the rebrand, they experienced a 500% increase in tourism.
After rebranding my second city, I saw a similar result, pushing them to their highest-ever attendance at an annual auto and airplane event.
This was followed by rebranding the 70-year-old Philadel ..read more
DBD International
7M ago
Reading Time: 4 minutes
Jimmy Buffett, world-renowned singer-songwriter, musician, author, and businessman, died on September 1st, 2023, leaving a legacy of “island escapism,” music, and fun in the sun.
Factually, he was the ultimate social media master, using story, art, continuity, and differentiation to create his empire long before social media was a thing.
The All-You-Can-Eat Jimmy Buffett
Jimmy was a master storyteller who knew his lane and the “island escapism” he built his brand on.
So whether you’re a sun-soaked CEO or a boardroom beachcomber, let’s navigate the tropical waters of o ..read more