Some of the self-proclaimed “best law firm marketing companies” build websites that attorneys don’t own or control. In this article, you’ll learn why it’s imperative you have full access to and control over your law firm’s website. Any legal marketing thought leader will tell you it’s critical to own your law firm’s websites. We wholeheartedly agree—if you don’t own your website, you have only limited control over your future marketing decisions, putting your firm’s growth at risk. Companies like FindLaw (lawyermarketing.com) and LawLytics have been criticized online for handcuffing custo ..read more

If there’s one legal marketing strategy you should do on your own, it’s writing your law firm’s legal content. In this article, you’ll learn why you should make blogging a priority in your digital marketing plans. If you’re serious about improving your online visibility to grow your firm’s digital power, you must publish high-value legal content. Many attorneys do not fully appreciate the business benefits of truly engaging, educational (and entertaining) content. Google is constantly reworking their search algorithms to put more emphasis on delivering valuable, targeted, answer-packed content ..read more

Guest Post by: Career Karma Law and legislation cover a lot of ground in the business industry. In fact, it is one of the most important factors to deal with in business transactions. But the whole process can be delayed by human mistakes.  Artificial Intelligence (AI) and machine learning have now been added to the equation, and are helping legal companies improve their productivity. In law, just like in many other industries, there are repetitive and redundant tasks. These activities can be easily replaced by automation. Today we’ll show you some of the ways that AI and machine learning ..read more

Building a marketing strategy for a small law firm or solo attorney doesn’t have to be complicated or expensive. In this article, we provide 5 completely free, high-converting digital marketing strategies you can do all on your own to get more legal clients. I was in a recent email exchange with an attorney about her current law firm website and marketing strategies. When it came to cost, I asked and she was happy to share: “I don’t really know… they gave me a free website upgrade from my old one I think, and charge me $1,000 per month I think, for SEO—I think.” To be completely unaware of how ..read more

Shopping for a new law firm website is tough; a lot of agencies claim to be the best, but how can you know for sure? In this article, we break down the 15 most important questions to ask law firm website designers & lawyer marketing companies before tying the knot. There are hundreds of factors to consider: cost, website CMS platform, Search Engine Optimization (SEO), design aesthetic, hosting, ownership and many more. To those foreign to the digital design & development world, finding the best digital company for your law firm can take deep research. There are some factors that are ab ..read more

Guest blogging is a great way to build your online awareness, web traffic and SEO. In this article, you’ll learn how to successfully find and capitalize on high-value guest blogging opportunities. Why is Guest Blogging Valuable as an Attorney? High-value blog articles can help your on-site Search Engine Optimization (SEO), improve your perceived credibility as an attorney and has been shown to boost lead growth. On-site SEO refers to optimization techniques done directly on your website—in this case, directly within your content. Off-page SEO, on the other hand, is comprised of items you do ou ..read more

Yelp is the most popular and trusted review platform for legal consumers. In this article, we walk you through what it takes to get new clients on this crowd-favorite business directory. Building a strong presence on review platforms and business directories can give your local SEO and lead-in efforts a major boost. Over 80% of legal consumers read lawyer reviews as their first step to finding an attorney. What’s more, legal consumers use and trust Yelp more than Super Lawyers, Martindale-Hubbell and Avvo, combined. If you’re paying for a monthly sponsorship on one of those legal-specific ..read more

We’re pleased to announce that we’ve been inducted into Feedspot’s Top 40 Legal Marketing Blogs & Website of 2020. We strive to continually publish useful and informative content to help solo attorneys and small law firms build more effective, cost-efficient digital marketing foundations and strategies. Our modern law firm websites and expert law firm SEO services are just some of what makes partnering with us so beneficial for law firms across the US and Canada. If your small law firm is ready to build a more modern, effective online presence, please contact us to discuss recommenda ..read more

The platform you choose to build your law firm website can play a major role in your online success. Our recommendation is WordPress, the most popular website platform in the world—by far. WordPress Key Takeaways Open-source and allows you to download, edit and redistribute  source files Great for SEO and features very simple optimization tools and functions Easy for non-developers to add and edit website content No restrictions on website design Cost-effective for small businesses What is WordPress? WordPress is a website Content Management System (CMS) that powers over 34% of websi ..read more

Like many attorneys, you graduated law school with a frightening amount of student loan debt, but that’s no excuse to be cheap when it comes to building & boosting your legal practice. In this article, we discuss the importance of investing into your legal brand’s marketing efforts—despite the monkey on your back. Key Takeaways Referrals are still the top source of new legal clients, but online search is gaining speed. 96% of people searching for legal help use an online search engine. 94% of the factors causing someone to reject or mistrust a website are design-related. Our website ..read more