In the latest episode of Custom Apparel Startups, we are excited to feature Howard Potter, from A&P Master Images, who brings his wealth of knowledge to the table on the topic of Direct to Film (DTF) Printing. Our discussion, " What You Should Know Before Buying a DTF Printer," covers the A to Z of preparing to make an informed purchase of a DTF printer for your business. Howard emphasizes the paramount importance of conducting thorough research to identify a trustworthy company. It's crucial to partner with a company that not only sells you a printer but also supports you throughout your ..read more

Mike Angel shares his expertise in apparel decorating, focusing on the cutting-edge technique called direct to film printing, or DTF printing for short. This method has completely revolutionized the world of apparel decorating, offering numerous advantages over traditional methods. It is not only faster and easier, but also more cost-effective and versatile. With a DTF printer, you have the flexibility to take on both small and large-scale projects. You can effortlessly create and print the same design on a wide range of fabrics, allowing for endless possibilities in customization. Unlike othe ..read more

In this episode of the CAS Podcast, we're thrilled to welcome Mike Angel from ColDesi, the brilliant mind behind ClickWear and the ColDesi OnDemand services. Mike takes us on a deep dive into the world of selling online, particularly through Shopify, and how ClickWear is transforming the custom apparel business by streamlining product creation and order management. We'll also explore the comprehensive solutions offered by ColDesi OnDemand, designed to support businesses in offering customized products without the hassle. Shopify is a leading e-commerce platform that enables businesses of all s ..read more

Introduction Small business owners in the customization industry are facing unprecedented challenges due to rising prices. This resource guide provides practical strategies to help your business thrive in a changing economic landscape. Market Research and Competitive Analysis Research competitors and trends - Price shop around and see how you REALLY are in the market. Also ask about 'hidden' fees. Set up fees, art fees, delivery, etc. Do you have a fee to set up my logo? Do you deliver or do I pick up? Fees? I am trying to budget this all out, what other costs should I expect to make sure I ..read more

When it comes to growing your customization business we often talk about 'finding a niche.' What is a product / customer that you can focus on. This could be new moms, or local small businesses or tourists. However, you will find a point where growing that business becomes harder. This is why you will find a candle company that starts selling soaps, or why Bath and Body works sells 99 different ways to make your house smell good. Diversifying your product lines is a great way to level up your business and make more money You can sell to current customers You can find a new customer base You c ..read more

Many small business owners get into their business with an idea, rather than a full plan. You want to make t-shirts or print signs. You know it's profitable and you've already got some referral business. It's not that hard to make some money and get overwhelmed with business. What IS hard is growing your business to achieve your dreams and goals.  One of the first steps to understanding how to create a great marketing plan (that will lead to success) is understanding the 4 Ps of marketing. In so many words, it's understanding your businesses goals, so you can make truly educated marketing ..read more

What is a social media strategy? A social media strategy is an outline or plan of your social media goals, how you will achieve them, and how you’ll track metrics.  Social is talked about all the time in business, but do you need it? If yes, then how will you use it? This episode is all about finding out what is right for your business.  Why having a presence on social media is important for small businesses: Maintains and builds relationships with customers you already have Grows brand awareness and familiarity Builds trust with new and current customers Builds engaged communities ..read more

Financing is an important part of starting and growing a business. However, there are a lot of misconceptions and confusion. Many people only have experience financing a house, car, or a new couch. Yet there is a whole world of financing business equipment and software. This episode discusses financing for business and answers the most frequently asked questions. Why do businesses finance equipment? Utilize banks money to start Keep current liquid money on hand Tax benefits Time value of money Can a new business finance? Yes! You can use personal credit What if you don't have perfect credi ..read more

One of the biggest challenges for businesses is keeping up with all of the 'tasks' that can bog you down. These things may seem redundant or not as important as your daily duties, but avoiding them will absolutely cause trouble. Review pricing Is everything still available? has pricing gone up? SHOULD pricing have gone up? Is there an opportunity for a SALE or Discount? Marketing check-in Promotions for next month or the NEXT month? Does your phone number work? Does your contact form work? New/replace products? Planning for events Website updates and changes Check your voice mail message So ..read more

One of the struggles and causes of anxiety for small businesses is the competition. It's either the reality that you'll lose deals to the competition, OR just the anxiety because you might (or when will you?) "I can't make any money in my area" "No one can sell for that price" One of the best ways to combat this is by getting in front of the knowledge. When you know your competition, you: Can get ahead of customers who shop Improve your products and services Be sure you are actually charging enough Know your strengths Steps To Competitive Analysis Identify Them All competition - This is any ..read more