In today’s episode, hosts James Stephenson and Pat Kelly explore how radio can help your brand get noticed and grow. They look at Rock 102’s smart moves and share their winning tips. Learn why radio should be part of your mix to reach more people. Show notes: (1:37) A general misconception (3:40) The power of radio and branding (5:28) People do business with people (7:30) The more 'why' questions you ask... (9:29) Radio as a marketing tool (14:05) Marketing consistently over time (15:52) People don't want to do it if there's a challenge (18:41) Business Solutions (20:580 Outro Thank you for l ..read more

In a world constantly chasing the latest digital trend, an often-underestimated player continues to make a significant impact: radio. In today’s episode, hosts James Stephenson and Pat Kelly delve into the timeless art of radio marketing and the intricate craft of storytelling. This discussion is a testament to the medium’s endurance and a guide to mastering its use in marketing strategies today. Show notes: (2:49) The importance of radio in marketing (5:26) Like a business consultant (8:27) It puts you on a stage (9:50) Shaping data-driven messaging and making connections (12:51) Consistency ..read more

As the digital landscape evolves, so must our strategies to navigate it. In this episode, hosts James Stephenson and Pat Kelly share a topic that serves as a beacon for those looking to enhance their digital marketing efforts, providing actionable tactics and insights that can be applied across various industries. From video production secrets to system development, the discussion is a treasure trove of information for anyone eager to elevate their online presence and business performance. Show notes: (1:12) Web video production (4:08) Utilizing videos and the importance of captions (6:59) Wh ..read more

In today’s episode, hosts James Stephenson and guest retired Army Combat Medic Bryan Miles discuss key points about leadership and how the military and business are similar in many respects. Bryan shares his journey from a young ground medic to an E7 Platoon Sergeant, illuminating the path to purposeful leadership. Tracing Bryan’s 20-year military voyage reveals how he piloted a medevac company, flew in helicopters, dropped into scorching situations to stitch people together, and mastered the art of innovation and accountability. Their heartfelt dialogue delves into the essence of mentorship ..read more

In the world of trade businesses, growth, and innovation are often the hallmarks of success. In today's episode, hosts James Stephenson and Pat Kelly explore the dynamic strategies trade businesses can adopt to scale up, harnessing the power of strategic partnerships and AI innovations. By integrating modern tools and methodologies, trade enterprises can significantly boost their efficiency, enhance customer satisfaction, and expand their market presence. Show notes: (0:57) Hands-on service and personal interactions (3:13) Strategic partnerships (5:21) The changing demographics within the tra ..read more

In today's episode, embarking on a digital marketing odyssey hosts James Stephenson and Pat Kelly, whose expertise lies in transforming a stagnant online presence into a thriving, dynamic platform. As the discussion unfolds, listeners are treated to a deep dive into the world of web marketing and the essential components that contribute to a compelling website, offering a treasure trove of strategies to revitalize your digital footprint, drive traffic, and captivate your audience that results in conversion. Show notes: (0:47) Marketing strategy and the essence of business growth (5:38) Practi ..read more

Have you ever wondered why some businesses flourish like a well-oiled machine while others sputter out? In today’s episode, hosts James Stephenson and Pat Kelly discuss how consistency, a touch of coaching, and a refusal to mess with what works keep business in peak condition—you can achieve sustainable growth and a strong market presence. It’s about cutting through the noise with a no-nonsense approach that values customer time and delivers straightforward solutions. Link mentioned: Lotus Business Solutions - https://www.lotuspe.us/  Show notes: (2:28) Dallas Cowboys’ defense metaphor ..read more

Have you ever wondered how being on time could skyrocket your career or business to new heights? In business, time is not just a ticking clock on the wall but the heartbeat of success. In today’s episode, hosts James Stephenson and Pat Kelly delve into the significance of punctuality and the decisive role that strategic business coaching plays in propelling careers and businesses forward. As two individuals who have journeyed life as business owners, they share personal stories and lessons that are as much about precision as they are about strategic planning and execution. Link mentioned: Lot ..read more

Unlock the mysteries of radio advertising success as we dissect the strategy behind effective audio branding. We explore the nuanced approach of crafting brief yet frequent ads to imprint your brand's message into listeners' minds. This episode isn't about overnight success but patience and consistency. Learn how to resonate emotionally with your audience and why a relentless brand presence could be your ticket to a loyal customer base. We also discussed the importance of maintaining a customer-focused approach, emphasizing trust and convenience. From ensuring seamless approval processes to ed ..read more

In today’s episode, we give you a real-world perspective and bring you a case study of Bensen, an auto repair shop owner from York, PA, who mainly deals with fleet repairs. We discuss the importance of reinvesting profits, the value of vendor agreements for timely payments, and how to transition from less profitable fleet work to customer jobs. We also shared the importance of delivering top-quality services and implementing effective marketing strategies by creating a dynamic online presence. We also emphasize the value of customer retention marketing, creating a robust online presence for bu ..read more