What do the most successful, growing food and drink businesses have in common? They prioritise their customer service across all platforms.  In any food and drink business, customer experience is paramount. This is no surprise to anyone in the business. However, it’s very easy to neglect, or to take our customers for granted.  So, how can App4 help you improve your customer experience across all your sites, and what kind of ROI can you expect to see by investing in better customer service? We’ll be answering these questions in this blog – let’s get started.  How can App4 improve ..read more

The Book Cafe Derby has been using App4 since 2020 and we speak to Cameron the co-owner of the Derby and Belper based business. Find out more about why The Book Cafe chose App4 and how it has helped them to not only survive, but to grow their business further by utilising table ordering and self-service kiosks to meet more of their customers needs. The post Derby cafe embraces digital ordering with App4 appeared first on App4 ..read more

We are following the story of three App4 customers who are taking on the 90 day challenge, to grow their direct business to the levels required to Just-Leave the aggregators and go it alone, ditching the commissions for good! Over the next three months we will document the story of three independent businesses and their journey to freedom from the platforms, or at least giving them the choice and power to choose. Follow the Just-Leave’ story, week on week on our dedicated page here The post App4 help 3 takeaway businesses to leave the aggregators for good! appeared first on App4 ..read more

How Waterside Holiday Group leveraged self-service kiosks to improve operational efficiency, enhance guest experience, and drive business growth. Waterside Holiday Group has been a prominent player in the hospitality industry for over six decades, offering unique experiences across four distinct parks. Renowned for their family-friendly values and exceptional service, Waterside takes pride in exceeding customer expectations. Like many businesses in the hospitality sector, Waterside faced challenges in accessing and retaining labour, compounded by the seasonal nature of their resorts. To addres ..read more

In the ever-changing and innovative world of hospitality, Point of Sale (POS) systems remain crucial pillars for the efficient and seamless operation of restaurants. With technology constantly redefining the dining experience, finding the best restaurant POS system in 2024 is incredibly important for establishments hoping to improve the customer experience and maximise efficiency.   We take a look at some of the top contenders empowering restaurants to manage transactions through cutting-edge POS software to help you find the perfect fit for your business. Read the Full Article on Tech On ..read more

When talking to an existing customer recently they said they were considering joining another 3rd party delivery platform as they wanted to get more orders. In the short term this may be true, as there could be people using that platform that don’t know they exist, and may try them out over their usual, but what about the long-term effect? What we see happen in many cases is that over time your customers just move lanes, as in they start ordering through the channels that market to them the most, so if platform one has a new promotion on, they use that until platform two then comes out with a ..read more

2023 has certainly been a year of growth and development at App4. Here we look back at some of our highlights. In the early spring we expanded our range of in-store ordering solutions to include self-service kiosks. Our customers have reaped the benefits of these technologies with some kiosk users increasing their order values by as much as 30% compared to orders made over the counter, adding an additional £5 to every transaction. Our mission continues to be to introduce new technology solutions that help our clients’ businesses to become more efficient and increase their profits and we are ve ..read more

Are you a takeaway or restaurant struggling to get your delivery charges right? We are regularly asked by our customers how best to go about this, and the simple answer is this;  “Work out your costs, decide how much pain you can take, and charge the rest to the customer”. Many businesses have been round long enough to remember when you charged nothing for delivery, or a nominal fee like £1.50, no matter how much the order was, or how far away the coverage area. These days delivery costs have spiralled due to increased labour costs, fuel, transport, and insurance, and if costed out proper ..read more

To mark the 15th anniversary of the Food and Drink Awards, Marketing Derby has produced a special guide, containing the best places to eat and drink in the city. Handed out following the conclusion of last night’s awards, the guide features more than 50 winners of the awards spanning the last 15 years – and includes this year’s winners. It has been kindly sponsored by App4, one of the UK’s leading providers of end-to-end mobile app, online, and instore ordering solutions for takeaways, restaurants, bars, cafes, and other hospitality businesses. Ian Chambers, founder and chief executive of App4 ..read more

Ian Chambers and App4 Developments are revolutionizing the food and beverage industry with innovative technology solutions, saving UK businesses millions and earning a spot as finalists in the 2023 Great British Entrepreneur Awards. Ian Chambers founded App4 Developments in 2014 with a vision to help food and beverage businesses thrive through innovative technology solutions. His mission was to provide a credible alternative to the major brands like Just Eat and Uber Eats, by offering a reliable, transparent technology, hardware and marketing solution, based on a fixed monthly fee. Over the pa ..read more