Part of long-term success in real estate marketing is anticipating upcoming needs and being ready with your marketing campaign and strategies to get the jump on your competitors. In this “five-minute” episode, Dave reveals market research on multi-family starts and when they are forecast to pick up. Brokers, lenders, and contractors are among those that stand to gain if they know how and when to market their services when the time comes. If you are not involved with multi-family, you will learn about how market research can help with your specialty! The post Planning Ahead for Multi-Family Pro ..read more

In this episode, Dave reveals a mistake made by a real estate broker during a property presentation and what can be done to prevent that from happening. One mistake could be the difference between getting or not getting a transaction completed. The post Being Careful When Presenting A Property To A Group appeared first on Dave Kohl ..read more

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In this fascinating episode, Dave chats with Randall Craig, a “serial entrepreneur” who had served as an advisor for financial institutions, professional service firms, and associations around the country. An author of eight books (as of press time), Randall understands how real estate professionals can and should distinguish themselves from the rest of the pack. This episode addresses several of the challenges faced when working toward a big ticket transaction, such as the purchase and/or sale of a property. Randall and Dave discuss how to carefully explain important concerns which may be nec ..read more

Our followers tell us that Time Management for real estate professionals is still very much of a juggling act. Although agents, brokers, developers, investors, lenders, and contractors all need to serve clients, they also need to maintain their marketing, social media, and communications. This episode features Chris Michel, a Business Coach and author of The Red Chair Experience. Chris shares strategies we can all use based on his personal experience in HVAC, electrical, and plumbing and how he has worked with agents and brokers. Among the strategies he reveals are ways to become a go-to sourc ..read more

No matter how much or little you are involved in a residential or commercial construction (or major renovation), you can make it a part of your marketing approach. Helping to make sure the project is completed when scheduled and without theft or damage can be a reflection on everyone involved. For example, if you can show that you, as an agent or broker, always meet project deadlines (while your competitors either don’t or can’t), you give potential clients another reason to consider your services. In this brief episode, Dave explains some of the latest methods of tracking the progress of a pr ..read more

Dave and Scott put the heat on the need to be aware of the overall air quality of a property and how doing so could help in the selling or buying process. Hear tips about what could help to improve indoor air quality before a potential buyer or tenant has reason to question a listing. Find out what it takes so that everyone involved in a potential transaction can breathe a little easier….. The post You Can’t Sell Air – But You Can Market It appeared first on Dave Kohl ..read more

Technology has advanced to the point where developers, builders, and brokers no longer need to wait until a property is “ready to go” before being able to sell or lease it in part or in full. In this informative episode, Dave explains some of the most prominent opportunities for marketing proposed, under construction, and newly renovated residential and commercial properties. You will also find out how there is even more opportunity than pre-selling and pre-leasing. Potential buyers and tenants can also plan their next home or commercial space. Find out how they can experience a specific room ..read more

An “elevator pitch” is how you describe your goal as briefly as possible to a potential client or someone who may know a potential client you are meeting. Whether for real estate or not, many people mistake their “elevator pitch” as being the chance to give a commercial or a job description, which are turnoffs. In this important episode, Dave reviews strategies you can use to create a real estate specific “elevator pitch”. When meeting someone, especially in a business setting, the goal needs to be to immediately make yourself unique instead of coming off as “just another” real estate professi ..read more

In this episode, Dave reviews reasons to consider a Crowdfunding approach as a means to raise funds for real estate investing. Implementing a Crowdfunding campaign needs include marketing strategies, including content designed to generate interest from potential investors. The post Crowdfunding For Real Estate appeared first on Dave Kohl ..read more