Call it pay now, buy later: Luxury resale retailer Rebag is adopting a new membership model to try and boost sales and bring back dormant customers. This week, Rebag is rolling out a savings-like program called Rebag+. Members pay $50 a month or $500 a year to join, and Rebag converts that money into credit they can use for a future purchase. It is free to join — and free to cancel — and participants get access to benefits like free shipping, free returns and discounts on merchandise. As an incentive to keep customers in the program, Rebag adds 2% to their balance each month. Launched in 2014 ..read more

As a fashion and beauty influencer with more than 100,000 Instagram followers, Karsen Kimball receives multiple packages a day. Some are brands from she works with. Others are unsolicited gifts from companies hoping to catch her eye. And though the swag sounds glamorous, the reality is a bit overwhelming. “There’s only so much you can hold onto for yourself,” she said. “With the amount of stuff we accumulate, there’s no way to possibly keep it all.” But once a month, Kimball packages up about five to six bags of clothing to send off to Detoure, which is a resale marketplace that sources direct ..read more

In this edition of the weekly briefing, we examine Amazon’s recent announcement of its expanding grocery delivery program and Outfox Hospitality’s bankruptcy as seen in data from Modern Retail+ Research. Interested in sharing your perspectives on the future of retail, technology and marketing? This is a member-exclusive article from Modern Retail. and subscribe to continue reading content like this ..read more

When Amazon unveiled its smart shopping carts in 2020, the self-checkout machines on wheels were just a smaller component of the e-commerce behemoth’s ambition to eradicate in-store checkout lines using its cashierless technology Just Walk Out.  Four years later, Amazon’s smart carts — called Dash Carts — have emerged as the new face of the company’s retooled physical retail strategy. Earlier this month, Amazon said it would scale back Just Walk Out and replace it with more Dash Carts at new Amazon Fresh stores. What’s more, the tech giant will begin selling its Dash Carts to other retail ..read more

Apparel retailer Lulus is testing out a new marketing strategy as it works to build its profile offline and grow its customer base outside of California. This month, Lulus will launch its first major national out-of-home campaign via billboards and posters in New York City, Los Angeles, Chicago and Nashville. It’s also planning in-person brunches in four cities this summer for influencers and shoppers to learn more about the business and its assortment. This comes as the company tries to reestablish its presence both online and offline. Lulus, which began as a vintage shop in California in the ..read more

In a bid to broaden its appeal to new demographics, eyewear brand Goodr is doubling its product lineup. Since the brand was founded in 2015, Goodr has developed nine styles of glasses or roughly 111 SKUs on average when taking into account different colors and limited-edition drops. Now, the company plans to roll out nine additional styles this year, some of which cater to athletes in specific sports like baseball and pickleball. Just last month, the company launched a new angled style of sunglasses, called the Pop G collection. Priced at around $25 each, Goodr’s products focus on affordabilit ..read more

Subscribe: Apple Podcasts • Stitcher • Google Play • Spotify Every brand talks about paths to profitability, but few actually reach it. Customizable beauty brand Prose is one company that has bucked the trend and reached meaningful profitability. The company has made nearly $500 million since launching in 2018 and estimates it will bring in $160 million this year. What’s more, this year the company is on track to be profitable, after hitting profitability last May as well for the entire third quarter of 2023. Continue reading this article on modernretail.co. Sign up for Modern Retail newslett ..read more

After launching in March 2022, chocolate brand Spring & Mulberry spent over a year and a half working to get into Foxtrot. Finally, last November, its products made their debut, marking the startup’s first retail chain deal. The brand’s co-founder, Kathryn Shah, told Modern Retail Spring & Mulberry “jumped through countless hoops” to get into Foxtrot, a process that included making a smaller chocolate bar size that required new equipment. Spring & Mulberry also had to start working with Pod Foods, Foxtrot’s distributor of choice, and got its inventory set up in three distribution c ..read more

Allagash Brewing Company, the Portland, Maine-based beer brand, is shifting its marketing playbook to stand out among an increasingly competitive craft beer category. Allagash was founded in 1994 and was able to ride organic interest in craft beer for the first couple of decades, including the craft beer boom of the 2010s. Today, there are over 9,500 microbreweries in the U.S., compared to 3,490 in 2015. But drinking habits have changed significantly since then, with beer sales in general declining and craft beer’s growth slowing down in recent years. According to NIQ research, as of November ..read more

It’s been about three years since Edible dropped the “Arrangements” from its name. But it wasn’t until last fall that the brand decided to take its refreshed identity to the masses with a brand marketing campaign, hoping to score new customers and higher sales after a post-pandemic lull. “We knew that we had a high churn rate,” said CMO Kevin Keith. “As we came out of the pandemic, our sales started declining because people had other options. And then you add in more fierce competition, it became all that much more important to start to reassert ourselves and differentiate ourselves.” Edible ..read more