World’s Greatest Business Thinkers #6: Herminia Ibarra
B2B Insights Podcast
by B2B International
5M ago
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career ..read more
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World’s Greatest Business Thinkers #5: Rita McGrath
B2B Insights Podcast
by B2B International
5M ago
In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what it takes to spot disruptive inflection points in your market before they arrive, this episode is for you ..read more
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World’s Greatest Business Thinkers #4: Kirstin Ferguson
B2B Insights Podcast
by B2B International
6M ago
In episode 4 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and company director, and world-renowned leadership expert. If you want to learn what it takes to become an effective leader in today’s world, this episode is for you ..read more
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World’s Greatest Business Thinkers #3: Amy Edmondson
B2B Insights Podcast
by B2B International
7M ago
In episode 3 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, and author of ‘Right Kind of Wrong: Why Learning to Fail Can Teach Us to Thrive ..read more
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World’s Greatest Business Thinkers #1: Celine Schillinger
B2B Insights Podcast
by B2B International
8M ago
In episode 1 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Celine Schillinger, an award-winning entrepreneur, change agent, and consultant, for a deep-dive into effective leadership ..read more
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Building Value-Driven Brand Experiences #4: Oliver Truman & Simi Dhawan
B2B Insights Podcast
by B2B International
10M ago
In this fourth and final episode of the series, Nick Hague is joined by two B2B International colleagues, Oliver Truman and Simi Dhawan. Oliver and Simi explore the key insights from the 2023 B2B Superpowers Index research and discuss the implications for B2B brands ..read more
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Building Value-Driven Brand Experiences #3: Byron Sharp
B2B Insights Podcast
by B2B International
11M ago
In the third episode of the series, Nick Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world’s largest center for research into marketing. Nick and Byron discuss why brands should focus on building mental and physical availability and the importance of distinctiveness over differentiation ..read more
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Building Value-Driven Brand Experiences #2: Jon Lombardo
B2B Insights Podcast
by B2B International
11M ago
In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedIn. Nick and Jon discuss the theory of reach maximalism, a simple formula to help brands create effective marketing, the law of brand user profiles, and the concept of cash flow funnels ..read more
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Building Value-Driven Brand Experiences #1: Richard Shotton
B2B Insights Podcast
by B2B International
1y ago
To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion of Choice, and explains how behavioral science can be used to understand and influence the way buyers behave ..read more
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The Future of B2B Experiences #3: Benoit Soucaret, Merkle
B2B Insights Podcast
by B2B International
1y ago
This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.   In this third episode, Nick Hague is joined by Benoit Soucaret, CXO at Merkle. Benoit is a true expert when it comes to creating user experiences, customer experiences and brand experiences that drive positive transformation for Merkle’s clients. In this podcast episode, Benoit discusses how to create in ..read more
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