297. Part II: What To Do When You’re Selling A Coworking Product That People Aren’t Searching For
Everything Coworking
by Jamie Russo
5d ago
In this episode, we talk about: The total addressable market for coworking is larger than ever with remote employees free to decide where they work and small businesses giving up their long-term leases. Even with this influx of potential customers, some coworking spaces are struggling to fill dedicated desks and flex memberships.  That is likely because these new potential customers aren’t aware that there are solutions to the challenges they feel in their current working environment. They don’t know that feelings of loneliness, loss of productivity, lack of mojo, etc. can be improv ..read more
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296. Why the Best Business Models are Known Prescriptions for Known Problems
Everything Coworking
by Jamie Russo
1w ago
In this episode, we talk about: Why your coworking business needs to focus on solving a problem for a customer that they are aware they have. Why your solution set should be grounded in solutions that they are already aware of.   Everything Coworking Featured Resources: Save 50% on your first year with OfficeRnD Flex and grow your coworking space. Apply now! Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space The Coworking Startup School The Everything Coworking Academy Community Manager University Creative Coworking Partnerships: How to negotiate and structure man ..read more
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295. Ryan Simonetti, CEO of Convene, on Activating Buildings for Landlords
Everything Coworking
by Jamie Russo
2w ago
Ryan Simonetti is the CEO and co-founder of Convene.  Convene is a leading hospitality company founded off the simple question: “What if you ran an office building like a hotel?” Convene’s model is more relevant than ever in a post-COVID world…I think it’s interesting to focus on how they are serving today’s modern landlord.  We talked with Ryan about Convene’s recovery from the pandemic. How the reception to Convene from landlords has changed over the past few years. Convene’s recent acquisition of etc.venues and what that means for their high-end meeting business. How Ryan ..read more
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293. Your Coworking Space Can Be Different If it’s Serving your Ideal Member
Everything Coworking
by Jamie Russo
1M ago
There’s a “typical” model in Coworking that, when combined with a great location, design, product mix, and marketing that aligns with a clearly defined ideal member, is optimized for profit. A lot of folks drawn to starting “Coworking spaces” are inspired by a shared workspace model centered around a thriving community….but they have a specific end-user in mind that is not your typical freelancer or remote user. They are serving a unique audience. Their offerings will be “different.” We see a LOT of those folks in our Coworking Startup School and Accelerator program.  There’s so much room ..read more
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292 Your Coworking space doesn't have to be different, it has to be right
Everything Coworking
by Jamie Russo
1M ago
Everything Coworking Featured Resources:   HIDT Series - Register Now! The SEO Action Guide Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space The Everything Coworking Academy Community Manager University Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective Follow Us on YouTube ..read more
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291. A Serial Entrepreneur Runs Automated Coworking Model +Coffee Kiosk
Everything Coworking
by Jamie Russo
1M ago
David Andras is a serial entrepreneur who, like many of you, opened a Coworking space to solve a personal pain point. He opened it right next to a gym that he owns…and then he added a public-facing coffee kiosk that adds a service for members as well as a meaningful revenue stream on top of the typical Coworking sources of income.   David shares how he balances operating and innovating, running multiple businesses at once (and starting new ones!) and how he keeps his coworking spaces lean and profitable while providing a great member experience.  Resources Mentioned in this Episode ..read more
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290. Alex Neil on his “Word on the Street” 2023 Coworking Trends
Everything Coworking
by Jamie Russo
1M ago
Alex Neil was early to Coworking…fuelled by his desire to work for an Indianapolis company…in Denver.    He worked on the operator side for about 7 years and then joined Proximity.  Alex spends his days talking with operators and finding solutions to their challenges through technology.   Alex shares his behind-the-scenes perspective on what Coworking trends are starting to bubble to the surface in 2023.  Resources Mentioned in this Episode: Alex Neil on LI alex@beinproximity.com Proximity.space   Everything Coworking Featured Resources:   HIDT Series - Regis ..read more
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289. The Future Workplace is Creative Cubes
Everything Coworking
by Jamie Russo
1M ago
Creative Cubes is the model for the future of work. Tobi and his team have created an ecosystem that delivers great design, high-end design, unparalleled workplace hospitality, the hottest fitness options, event space, and more. I predict that what Tobi is already doing at Creative Cubes is where most of the industry will ultimately go. I don’t think there’s a long-term desire for “just office space.” In the age of the experience economy, we simply want more.    On this episode, Tobi covers:   How he got into coworking How over time, he created an ecosystem including work space ..read more
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288. What I’m Thinking About at the Beginning of 2023
Everything Coworking
by Jamie Russo
2M ago
On this episode,  I share what I’m thinking about/what questions I’m asking at the beginning of 2023. What are the big themes in flex/coworking this year? How will we see these trends play out?  How will these trends impact operators and other flex constituents? How can I embed more access drivers into my curriculum? And more!   Resources Mentioned in this Episode: Mark Gilbreath’s “Postcard from the Future” blog post   Everything Coworking Featured Resources:   HIDT Series - Register Now! The SEO Action Guide Masterclass: 3 Behind-the-Scenes Secrets to Opening a Cowor ..read more
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287. How Dorothy & Dan Grew to Three Locations in a city of 28,000 in Upstate NY
Everything Coworking
by Jamie Russo
2M ago
Dorothy had to talk Dan into turning the building they had just bought from Skidmore College into a Coworking space. It took convincing over one, maybe two, bottles of wine….and then it took six months to get members. But here they are, a few years later, filling up space #3, and this one is another addition to their LL portfolio.   Insights from Dorothy and Dan: It is possible to build a multi-site Coworking portfolio and run another significant business. There is no one-size fits all model - they own 2 locations and lease another. Always be learning - they’re super stoked about the new ..read more
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