Incrementality Testing: Quick-Start Guide (With Calculations)
Official Matomo Blog
by Erin
1d ago
How do you know when a campaign is successful? When you earn more revenue than last month? Maybe. But how do you know how much of an impact a certain campaign or channel had on your sales? With marketing attribution, you can determine credit for each sale. But if you want a deeper look, you need to understand the incremental impact of each channel and campaign. The way you do this? Incrementality testing. In this guide, we break down what incrementality is, why it’s important and how to test it so you can double down on the activities driving the most growth. What is incrementality? So, wh ..read more
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7 Benefits Segmentation Examples + How to Get Started
Official Matomo Blog
by Erin
1d ago
Every copywriter knows the importance of selling a product’s benefits, not its features. So why should your marketing efforts be different? Answer: they shouldn’t. It’s time to stop using demographic or behavioural traits to group customers and start using benefits segmentation instead. Benefits segmentation groups your customers based on the value they get from your product or service. In this article, we’ll cover seven real-life examples of benefits segmentation, explain why it’s so powerful and show how to get started today. What is benefits segmentation? Benefits segmentation is a way f ..read more
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CRO Audit: Increase Your Conversions in 10 Simple Steps
Official Matomo Blog
by Erin
3d ago
You have two options if you’re unhappy with your website’s conversion rates. The first is to implement a couple of random tactics you heard on that marketing podcast, which worked for a business completely unrelated to yours.  The other is to take a more systematic, measured approach. An approach that finds specific problems with the pages on your site and fixes them one by one.  You’re choosing the second option, right? Good, then let’s explain what a conversion rate optimisation audit is and how you can complete one using our step-by-step process. What is a CRO audit? A convers ..read more
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Top 5 Customer Segmentation Software in 2024
Official Matomo Blog
by Erin
2w ago
In marketing, we all know the importance of reaching the right customer with the right message at the right time. That’s how you cut through the noise. For that, you need data on your customers — even though gathering the data is not enough. You can have all the data worldwide, but that raises an ethical responsibility and the need to make sense of it. Enter customer segmentation software — the answer to delivering personalised customer experiences at scale.  This article lists some of the best customer segmentation tools currently in the market.  We’ll also go over the benefits of ..read more
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Marketing Touchpoints: Examples, KPIs, and Best Practices
Official Matomo Blog
by Erin
2w ago
The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience.  This article will explore marketing touchpoints in detail, including how to analyse them with attribution models and which KPIs to track. It will also share tips on incorporating these touchpoints into your marketing strategy.  What are marketing touchpoints?  Marketing touchpoints are the interactions that take place between brands and customers throughou ..read more
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What is last click attribution? A beginner’s guide
Official Matomo Blog
by Erin
2w ago
Imagine you just finished a successful marketing campaign. You reached new highs in campaign revenue. Your conversion was higher than ever. And you did it without dramatically increasing your marketing budget. So, you start planning your next campaign with a bigger budget. But what do you do? Where do you invest the extra money? You used several marketing tactics and channels in the last campaign. To solve this problem, you need to track marketing attribution — where you give conversion credit to a channel (or channels) that acted as a touchpoint along the buyer’s journey. One of the most po ..read more
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Multivariate Testing vs A/B Testing (Quick-Start Guide)
Official Matomo Blog
by Erin
2w ago
Traditional advertising (think Mad Men) was all about slogans, taglines and coming up with a one-liner that was meant to change the world. But that type of advertising was extremely challenging to test, so it was hard to know if it worked. Most of the time, nobody knew if they were being effective with their advertising. Enter modern marketing: the world of data-driven advertising. Thanks to the internet and web analytics tools like Matomo, you can quickly test almost anything and improve your site. The question is, should you do multivariate testing or A/B testing? While both have their adv ..read more
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6 Crucial Benefits of Conversion Rate Optimisation
Official Matomo Blog
by Erin
1M ago
Whether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources. That’s what conversion rate optimisation (CRO) aims to do. But how does it help you achieve this major goal?  This guide explores the concrete benefits of conversion rate optimisation and how they lead to more effective marketing and ROI. We’ll also introduce specific CRO best practices to help unlock these benefits. What is conversion rate optimisation? Conversion rate optimisation (CRO) is the process of examining yo ..read more
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Attribution Tracking (What It Is and How It Works)
Official Matomo Blog
by Erin
1M ago
Facebook, TikTok, Google, email, display ads — which one is best to grow your business? There’s one proven way to figure it out: attribution tracking. Marketing attribution allows you to see which channels are producing the best results for your marketing campaigns. In this guide, we’ll show you what attribution tracking is, why it’s important and how you can leverage it to accelerate your marketing success. What is attribution tracking? By 2026, the global digital marketing industry is projected to reach $786.2 billion. With nearly three-quarters of a trillion U.S. dollars being poured in ..read more
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7 Best Marketing Attribution Software in 2024
Official Matomo Blog
by Erin
1M ago
It can be hard to accurately track the impact of your marketing efforts across marketing channels and campaigns. That’s where marketing attribution software comes in.  It goes beyond basic web analytics solutions that just look at the final click. Instead, it shows how different channels, content, and ads are performing at every step of the buyer’s journey, which gives a more accurate picture than just focusing on the last click. In this guide, we’ll cover the basics of marketing attribution, list the top marketing attribution software and explain how the issue of privacy is transformin ..read more
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