As a 1P vendor, you know that increasing your cost prices with Amazon can be difficult. The online retailer’s price-follower strategy adds complexity to the process of updating your cost structures. And even if your cost increase is accepted, products may get delisted due to low profitability. What’s more, even agencies and consultants often don’t know how to support vendors with cost price increases (CPIs). This can make it challenging to improve your profit margins. But what if I told you there was a way to assess your chance of raising prices with Amazon without risking products being delis ..read more

Want to measure your success on Amazon Vendor Central? Then these 12 KPIs should be part of your business reviews. Let’s face it: Measuring success on Amazon can feel like an overwhelming task. With countless metrics to choose from, your teams need to focus on the Key Performance Indicators (KPIs) that really make the difference. So in today’s article, we shed light on the metrics every vendor should measure. No matter the size of your Amazon business. We’re going to cover: Growth KPIs Profitability KPIs Operational KPIs Let’s get to it. Looking for an in-depth guide to Amazon’s Retail Anal ..read more

Are you losing sales to 3P Sellers while selling on Vendor Central? In this article, you’ll learn effective strategies to win back the Buy Box. When selling your products on Amazon, winning the Buy Box may be one of the most critical elements in your journey to success with the online retailer. Because if you can’t secure your place in this prime digital real estate, you won’t be able to sell your products to end customers. So today, we will take a closer look at how you can increase your chances of winning the Buy Box if you’re a 1P Vendor to Amazon. This guide will cover: What the Amazon Bu ..read more

Looking for answers to all your questions about Amazon vendor chargebacks? You’re in the right place! Amazon is known for its strict process requirements for brands selling on its marketplace. They aim to ensure efficient operations and timely order fulfilment for end customers. However, the enforcement of these rules is a source of friction between Amazon and its vendor base. That’s because the retailer issues so-called penalty chargebacks for violations against many of its policies. In this post, you’ll learn what chargebacks are, which types of vendor penalties exist, and how to dispute the ..read more

If you’re looking to grow your vendor business with Amazon, having access to the right data insights is key. Thankfully, Vendor Central offers a Retail Analytics dashboard to inform your strategy with the online retailer. So if you’re wondering how to get the most out of Amazon’s Retail Analytics, or just want to know about their specific use cases, you’ve come to the right place! Today, we’re taking a closer look at each report featured in Vendor Central. After reading this guide, you’ll have a better understanding of how to use Retail Analytics and where to find the metrics that matter. This ..read more

The last few years have been a rollercoaster for Amazon vendors. In 2020, the pandemic pushed sales growth to the top priority for most retail businesses. Today, both Amazon and first-party vendors focus on raising profit margins, causing tension in their business relationship. But how are vendors handling Amazon’s renewed margin focus? The answer isn’t so obvious. That’s why I recently ran a comprehensive industry survey with over 500 vendor representatives. Specifically, I asked them about their relationship with Amazon, the annual negotiation process, and future priorities with the online r ..read more

Want to understand the profit impact of your Amazon listings? You’ve come to the right place. If you are a vendor to Amazon, you know that managing your profitability can feel like an overwhelming task. After all, vendor margins are impacted by hundreds of factors. But whether it is pricing headwinds or market-driven promotions: The profit level of your listings decides whether they become top sellers or get delisted from Amazon. That’s why it’s critical to understand the impact of your listings on your profit and loss account. To do that, I have developed the Amazon Vendor Profitability (AVP ..read more

Learn how to launch exclusive products with Amazon and avoid common pitfalls most vendors encounter along the way. If you’re reading this article, chances are you have had enough of Amazon’s price matching algorithm. To escape it, many brands consider launching exclusive products with the online marketplace. But what sounds simple on paper often turns into a complex undertaking: Internal stakeholders need to be convinced to invest time and resources to develop these products. Only to find that Amazon might not consider them exclusive and match them to comparable offers in the market. So in th ..read more

Ever wanted to know the secret of vendors with high margins on Amazon? It’s the deployment of a designated portfolio strategy. Rising costs to serve Amazon require brands to rethink their distribution structures. After all, the price-follower strategy of the online marketplace erodes margins year after year. However, most organisations neglect the need to adapt to the unique business model of the online retailer. The result? Unprofitable growth that senior decision-makers are increasingly concerned about. A designated portfolio strategy can help vendors improve their margins and outperform th ..read more

This Amazon Glossary includes over 140 terms and abbreviations you need to know when selling on Amazon. Whether you’re doing business as a vendor or seller: This A-Z Amazon dictionary will help you navigate all the jargon, abbreviations, and technical terminology you are likely to come across when selling on the world’s largest marketplace. Make sure to bookmark this page and come back whenever you need to lookup any term in the future. I keep this Amazon glossary updated weekly. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z # 1P – First Party, describes Ama ..read more