Paul Writer
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Paul Writer is a B2B marketing agency that helps firms connect with current and future customers. We can assess your customer acquisition and retention strategy, help design a marketing plan, and drive the content, online and offline activities required for your success.
Paul Writer
3d ago
Happiest Minds’ Agile Transformation
The collaborative efforts between Happiest Minds and Paul Writer resulted in a well-defined corporate identity, a compelling value proposition, and a strategic marketing framework. The successful execution of the “Mindful IT” theme has not only reinforced Happiest Minds’ position in the market but also contributed to the company’s journey towards achieving its ambitious revenue target. In 2020 Happiest Minds succesfully completed it’s IPO
About the Client
Happiest Minds is a leader in applying agile methodologies for digital transformation
In p ..read more
Paul Writer
3d ago
Mastek’s Strategic Journey Through Positioning Mastery
Mastek, a prominent player in the IT services sector, navigated challenges, evolved its legacy, and expanded its Oracle Cloud presence through the acquisition of Evosys. Paul Writer’s research-driven approach helped align Mastek’s brand with its aspirations, resulting in
a new positioning statement – ‘Digital
Decomplexed’ – aimed at improving brand preference
and new hire conversion rates.
About the Client
Mastek, a stalwart in the IT services sector with 40 years of legacy
Mastek faced the challenge of evolving its commendable ..read more
Paul Writer
3d ago
Strategic GTM Approach for the Launch of a Revolutionary HRMS Application
Paul Writer spearheaded the strategic Go-To-Market approach for the launch of ‘SuperHR’, a revolutionary HRMS application, aimed at penetrating the MSME segment. Partnering with a leading player in HR compliance and systems for large enterprises, our comprehensive research and analysis paved the path for effective brand creation and market positioning.
About the Client
Prominent player in HR compliance, payroll management, and HR systems for large enterprises.
Mastek faced the challenge of evolving its commen ..read more
Paul Writer
1M ago
ITSMA thought leadership is often at conflict with what sales thinks is the role of thought leadership. Sales leadership often thinks of lead generation as the core outcome of thought leadership: marketing creates a compelling whitepaper, it’s put up on your website, people download it in exchange for their email address, it gets fed it into the lead gen machine, and then it is passed on to sales to contact, qualify, sell and close.
That’s fine as far as it goes. But there’s more to thought leadership than leads. Thought leadership can create an epiphany in the minds of buy ..read more
Paul Writer
1M ago
At the heart of frugal product marketing lies the ABCD Model, which Jessie Paul introduces as a cornerstone for added value and behavioral change with minimal complexity. This model serves as a guide for marketers to sharpen their focus, distilling their strategies to the essentials that drive real, measurable impact. By embracing simplicity and clarity, product marketers can cut through the noise and resonate with their target audiences more effectively.
Thinking Sharp for tighter product management
One of the key strategies outlined in the presentation is the concept of “Thinking Sharp,” wh ..read more
Paul Writer
1M ago
I’m like the ambassador for frugal marketing so I expect you’re a bit surprised to see me ask this. But what if I told you that you could get $2 billion in revenue in 10 months flat? Suddenly the spend seems very reasonable, no? This is the success story of Monopoly Go.
$500 million was actually frugal
In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.
With AI it is much easie ..read more
Paul Writer
1M ago
Time tested strategies plus AI
In tech marketing, the most effective strategies showcase your products or services but also build trust with your current and future customers. Integrating principles of thought leadership, cultural alignment, and branding with a frugal marketing approach inspired by Jessie Paul’s insights in “No Money Marketing” and “Marketing Without Money,” here’s how you can craft compelling strategies:
1. Content Marketing with a Thought Leadership Approach
Insight: Position your company as the go-to source of industry knowledge by solving real problems and sharing insights ..read more
Paul Writer
1M ago
The post #StrengtHER: In conversation with Jessie Paul appeared first on Paul Writer ..read more
Paul Writer
1M ago
Event management is for scaleable human interactions. But let’s start with simple human connections. I remember complete strangers on planes talking to me about the book I was reading at the time – Harry Potter releases were hard to get and sure conversation starters. Nowadays on flights people – including me – are glued to their devices and will not engage with a stranger. Hard to tell what content they are consuming too! 50 Shades of Grey was published directly on Kindle and became a bestseller, helped no doubt by the anonymity of the dark screen.
Nostalgic Memories
I grew ..read more
Paul Writer
1M ago
I remember complete strangers on planes talking to me about the book I was reading at the time – Harry Potter releases were hard to get and sure conversation starters. Nowadays on flights people – including me – are glued to their devices and will not engage with a stranger. Hard to tell what content they are consuming too! 50 Shades of Grey was published directly on Kindle and became a bestseller, helped no doubt by the anonymity of the dark screen.
Nostalgic Memories
I grew up in the dark ages when you had to wait for the radio to play your favourite song. When entire hostels gathered ..read more