Rising above the bounce: Advanced email strategies for event professionals
Event Experience
by Bizzabo
1w ago
In this fresh episode of Event Experience, host Rachel Moore is joined by email marketing experts to discuss how to overcome common email marketing challenges faced by event professionals. Tune in to hear about effective strategies for improving email open rates, crafting compelling content, and using advanced segmentation and automation to enhance attendee engagement from the following experts:  ➡️ Kendra Ellis, former director of client services at SmartBug Media and current Sr. Director of Growth Marketing at RevPartners ➡️ LaShanda Jackson, global director of lifecycle marketing at In ..read more
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Transforming conferences through AI and event tech with 6sense’s Angela Sadighian
Event Experience
by Bizzabo
3w ago
Grab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize event outcomes.  With a focus on 6sense's annual user conference, Breakthrough, Sadighian outlines how strategic planning, audience targeting, and innovative tech integration have led to substan ..read more
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Mastering the art of experiential marketing in event production with Brad Jackson
Event Experience
by Bizzabo
1M ago
In this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discussions on career transitions, the value of a robust network, and leveraging technology for efficiency, Jackson provides insights into the evolving landscape of event production and marketing. Listeners ..read more
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Go behind the scenes of White House events with Deesha Dyer
Event Experience
by Bizzabo
1M ago
In this engaging episode of Event Experience, host Rachel Moore sits down with Deesha Dyer, the former White House Social Secretary and current president Hook & Fasten Consulting, to delve into the intricacies of planning high-profile events at the White House.  Dyer shares her journey from being an event geek to orchestrating one of the most notable events of the Obama administration: the visit of Pope Francis. The conversation provides a rare glimpse into the challenges and triumphs of managing events on the world stage, including managing a diverse team of professionals and the log ..read more
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Harnessing the power of content, AI, and data for event success with Natasha Wood
Event Experience
by Bizzabo
1M ago
In this episode, you’ll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas and strategic business books, providing a well-rounded view of her professional and personal interests. Here’s what you’ll hear about in this conversation: 1) The shifting landscape of event strategy ..read more
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Mastering encore-worthy event entertainment with Makenzie Stokel and Channing Moreland
Event Experience
by Bizzabo
1M ago
In this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power of entertainment in event planning. Delving into their unique roles and the genesis of EVA, an online marketplace for booking vetted entertainment, Stokel and Moreland share their expertise on selecting the right speakers and the impact of out-of-the-box activations that leave lasting impressions on attendees while advocating for the infusion of fun and interactive elements that connect deeply with attendees.  For these EVA founders, engageme ..read more
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Harnessing the power of TIME100’s influential people lists for event success with Dan Macsai
Event Experience
by Bizzabo
2M ago
In this episode, hear from TIME Executive Editor and Chief Events Officer Dan Macsai, whose dual role sees him curating influential people lists like the TIME100 while spearheading the magazine's event portfolio. Macsai shares insights into the list-making process and the challenges and triumphs of executing events in new locations.  He also emphasizes the importance of community building beyond events, leveraging editorial content to create year-round engagement and the indispensable human element in the age of AI. This episode provides a unique look into the strategies that make TIME's ..read more
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Show me the money: Navigating event sponsorship and strategy challenges
Event Experience
by Bizzabo
2M ago
In this episode, you’ll learn about the evolving landscape of event sponsorships in 2024, providing invaluable insights for event professionals grappling with sponsorship challenges from three industry powerhouses: 1. Arianna Black, Director of Events and Digital Experience for Women In Product 2. Evan Babins, Event Manager for Intuit 3. Jennifer Feeney, Head of Event Sponsorships for The New York Times Together, they explore strategies for engaging sponsors, navigating budget constraints, and enhancing the sponsor experience to secure early commitments and maximize ROI. The conversation offer ..read more
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Corporate social responsibility in events: It’s just good business with Pauline Kwasniak
Event Experience
by Bizzabo
2M ago
In this enlightening episode, we’re joined by Pauline Kwasniak, a seasoned event professional and advocate for integrating corporate social responsibility (CSR) in events. As CEO at Finedeeds.com — a platform for businesses and events to engage employees and measure their collective social impact — she discusses the importance of CSR in creating memorable and impactful events.  She emphasizes that doing good is not only a noble pursuit but a strategic business decision. Through her work, Kwasniak aims to make CSR an industry standard, underscoring the role of events in driving social chan ..read more
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Mud, music, and grit: Building the ultimate festival community with Billie Jo Aasen
Event Experience
by Bizzabo
2M ago
In this episode of Event Experience, host Rachel Moore sits down with Billie Jo Aasen, CEO of The Festival Company, to dive into the muddy waters of organizing Canada's largest mud and music festival: Extreme Mudfest, a four-day mud and music festival located in Cold Lake, Alberta, Canada. With a decade of experience under her belt — and a journey from aspiring country singer to festival mogul — Aasen shares the highs and lows of festival planning, from the early days of scraping by to the triumphant moments of sell-out success. The conversation covers the challenges of scaling an event, the i ..read more
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