Programmatic advertising is a data-driven approach to media buying that uses algorithms and automation to target specific audiences and optimize ad campaigns in real-time. There are several types of programmatic advertising, each with its own unique characteristics and applications. Here are some of the most common types of programmatic advertising with examples: Real-time Bidding (RTB): RTB is a type of programmatic advertising that involves buying and selling ad inventory through real-time auctions. Advertisers bid on available ad inventory in real-time, and the highest bidder’s ad is displa ..read more

Online betting companies in India use a variety of advertising mediums to promote their services to potential customers. Some of the most common advertising channels used by online betting companies in India include: Social media: Social media platforms such as Facebook, Instagram, and Twitter are popular advertising channels for online betting companies. They can use targeted ads to reach users based on their interests, demographics, and location. Outdoor advertising: Online betting companies in India also use outdoor advertising to promote their services, such as billboards, posters, and ban ..read more

The digital out-of-home advertising market in India is growing rapidly. As more people spend time outside their homes, DOOH advertising has become an effective way for brands to reach consumers. The DOOH market in India includes digital billboards, digital signage, transit advertising, and more. According to a report by Research and Markets, the DOOH market in India was valued at $220 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 15.5% from 2021 to 2026. The growth of the DOOH market is being driven by factors such as the increasing adoption of digital adve ..read more

Bus Branding in Kolkata The capital city of Kolkata is an epitome of the fusion of modernity and of the nostalgic culture which oozes out through the archaic buildings and the lanes crisscrossing the entire city. Widely known as the ‘City of Joy’, Kolkata is the most bustling city in the Eastern region of India. Kolkata serves as the headquarters of several organizations across the country and the world and is an epicenter of the economic activities in the East. The city thus provides ample opportunities for promotional activities of brands as not only is the city the financial capital of the ..read more

Brands adopt new and innovative advertising ideas to make their communication message more interactive and relatable in the current digital age. Working on the same lines of interactive and creativity, the Seagram’s Royal Stag brand has launched its new digital ad campaign through 3D anamorphic DOOH display. The brand has chosen the most prime location of Mumbai and Gurgaon to make its new ad campaign to make it the talk of the town through its interactive 3D anamorphic DOOH display. In view of making the brand more relatable to the young adults, it has tried to revive its philosophy of ..read more

Group M does a follow-up of its global market report that was released in June 2022. The latest report ‘This Year Next Year 2022 Global End of Year Forecast’ analyses the growth and decline of global and Indian advertising market. Here are few key highlights of the report: According to the report the global advertising revenue would witness a decline in 2023. The year 2022 had an advertising growth rate 8.4% which would fall to 5.9% in 2023. As Group M counts India among its top 10 markets and its advertising revenue from Indian market has been at a growth rate of 15.8% in the year 2022 which ..read more

Out of Home advertising in the form of transit advertising has been the prime media for advertisers who aim at disseminating a brand’s message to larger audience at once. When the metro trains came into existence in the capital city, Delhi, it opened up lot of opportunities for advertisers to grab the attention of mass audience at a place which is visited by riders on daily basis. Metro trains have been so popular in India that they have become one the most affordable, safest, fastest and comfortable transportation facility availed by common people. Currently there are 15 metro systems that co ..read more

Metro stations make up for an excellent place for advertising as they observe high footfall on daily basis. Metro station has different set of riders such as college students, station staff, office people , school students etc. that take the metro ride to reach their destination daily. Be it local brands or global anyone can communicate their brand message to their target audience effectively through metro station advertising. Pune is a metropolitan city better known for as education and industrial hub of the nation. The city has both cultural and modern face. The city has popular heritage sit ..read more

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My Gate app is app designed specifically for better management of communities like housing societies. The app act as a platform for both management authorities as well as residents of the societies to have proper information on visitors, community events, security checks, payments etc. My Gate app is one the most popular community management apps in India. It is currently serving   25,000+ housing societies in more than 40 Tier1 and Tier 2 cities of India. The unique features of My Gate app include: Facilitates hassle free management of daily society visitors like house helps, vendo ..read more