Advertising in Corporate Offices in Gurgaon Gurgaon, now known as Gurugram, is a major technological and financial hub of the northern region of India. Located at a distance of 30 kilometers from the national capital New Delhi, Gurgaon serves as a major city in the National Capital Region (NCR) of India and has considerably grown over the years to become the industrial hub of Northern India. The people of the city enjoy the status of generating a per capita income which ranks third highest in the country. Evidently, the corporate offices in Gurgaon contribute towards generating the majority of ..read more

Programmatic advertising is a data-driven approach to media buying that uses algorithms and automation to target specific audiences and optimize ad campaigns in real-time. There are several types of programmatic advertising, each with its own unique characteristics and applications. Here are some of the most common types of programmatic advertising with examples: Real-time Bidding (RTB): RTB is a type of programmatic advertising that involves buying and selling ad inventory through real-time auctions. Advertisers bid on available ad inventory in real-time, and the highest bidder’s ad is displa ..read more

Online betting companies in India use a variety of advertising mediums to promote their services to potential customers. Some of the most common advertising channels used by online betting companies in India include: Social media: Social media platforms such as Facebook, Instagram, and Twitter are popular advertising channels for online betting companies. They can use targeted ads to reach users based on their interests, demographics, and location. Outdoor advertising: Online betting companies in India also use outdoor advertising to promote their services, such as billboards, posters, and ban ..read more

Bus Branding in Kolkata The capital city of Kolkata is an epitome of the fusion of modernity and of the nostalgic culture which oozes out through the archaic buildings and the lanes crisscrossing the entire city. Widely known as the ‘City of Joy’, Kolkata is the most bustling city in the Eastern region of India. Kolkata serves as the headquarters of several organizations across the country and the world and is an epicenter of the economic activities in the East. The city thus provides ample opportunities for promotional activities of brands as not only is the city the financial capital of the ..read more

Legal services in Chomu ..read more

My Gate app is app designed specifically for better management of communities like housing societies. The app act as a platform for both management authorities as well as residents of the societies to have proper information on visitors, community events, security checks, payments etc. My Gate app is one the most popular community management apps in India. It is currently serving   25,000+ housing societies in more than 40 Tier1 and Tier 2 cities of India. The unique features of My Gate app include: Facilitates hassle free management of daily society visitors like house helps, vendo ..read more

Improving conversion rate is secondary but understanding what conversion actually means and what importance it holds in digital marketing holds prime importance to improvise on conversion rates through tips and tricks we will discuss here. So, let’s begin by understanding what is conversion? What is conversion? Conversion in advertising in simple terms can be understood as the process of pushing a potential customer from being an ad viewer into buyer of a product or a service. The conversion process involves action such as ‘clicking a banner ad’ on website or ‘making a call’ or ‘viewing a vide ..read more

Betting ads on both television and digital media witnessed a huge dropdown after the government’s advisory on betting ads. The ads dropped by 65% in October and by 56% in September owing to stricter government guidelines for betting platforms. The I&B ministry (Ministry of Information and Broadcasting) ruled out an advisory on 3rd October 2022 for all the private channels, news websites and OTT platforms regarding the restriction of betting advertisements or any related surrogate product promoting betting platforms. Publicizing or broadcasting any advertisement related to betting platforms ..read more

We are being guided through technology in almost all spheres of life today. Be it entertainment, travel, food, shopping or education, we are being supported with high-end technology everywhere to make our life easier and faster. In the advertising field too, programmatic advertising has made it easier for advertisers and brands to buy or sell ad spaces easily and at affordable rates. To get complete understand of how programmatic advertising works, let’s first understand, what is programmatic advertising? Programmatic advertising Programmatic advertising works on digital formulation instead of ..read more

OOH what an ad! From static and boring billboards and hoardings to digital screens and programmatic advertising, out-of-home advertising has come a long way. Earlier, OOH advertising was limited to posters, billboards and hoarding of limited size with short message and attractive creative but with technological advancement, the nature of OOH advertising has become dynamic as now the outdoor ads can be highly interactive, engaging and can be controlled remotely. Brands have been playing huge on the digital aspect advertising by creating customized and highly engaging outdoor ads. Let’s look at ..read more