Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you still holding out on hiring a team to help you work directly with clients to deliver your offer? That’s the last place we as entrepreneurs tend to hire to help us, but it’s necessary if you want a sustainable business. Building a team for a sustainable business ultimately boils down to one thing. And in today’s installment of our cus ..read more

Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or generate excitement about it from your clients. That’s where having an impeccable customer experience comes in! But how do you design one for your business? There are three elements (or stages) to this: the first sets the tone for your relationship with each client ..read more

Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed journey through your business that can elevate it and gain you clients for life. So how do you go about designing this experience so that your clients will not only want to stick around but recommend your business to others? Today kicks off a new series of the Promote Yourself to CEO podcast where we discuss something that hasn’t ..read more

For the last 15 years, I’ve seen so many people come and go. I’ve seen so many people start out with dreams and ambitions, only to burn themselves out and take years to recover from the impact. But you know in your heart and soul that you’re meant to be an entrepreneur. And I want you to have long-term success, instead of sacrificing it with a short-term view. It’s why I wanted to create this “Truth About Scaling” podcast series. So now, that brings me to the final installment. In this episode, I break down some final key things to consider and implement when you’re ready to shift into high-gr ..read more

When you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re taking luxury vacations, driving fancy cars, and talking about how their business makes six, seven, eight (or more) figures. But here’s what they’re not telling you. Their business isn’t sustainable because things are constantly breaking behind the scenes. They feel stressed out due to all the fires they have to constantly put out. So how about we take a different approach? In this next segment of the “Truth About Scaling” series, I talk abo ..read more

Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further ahead on your path, mitigate some of these challenges early on, or just have a more realistic view of what you’re up against. On this episode of Promote Yourself to CEO: 3:46 - Lesson one: you cannot do this on your way to sustainable business success. 8:03 - I get angry when I see how too many ..read more

Scaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days). But there’s something that really doesn’t get talked about regarding these eye-popping figures that you need to know. Beyond just making more money, what does it really mean to scale your business? Is it possible to double, triple (or more) your business in just a year or two? Scaling just for the sake of it can be detrimental to your business. So I wanted to do a new series to talk about the truth behind scaling. In this first ..read more

As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet! Are your mornings crazy like this? Let’s do something about that! High performance CEOs know how to manage their day and conserve their energy to get the results they want in life and business. So in this last installment of the “Run Your Busine ..read more

As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies that help you skillfully manage your time and energy while prioritizing those higher-value tasks that move the needle. On this episode of Promote Yourself to CEO: 5:01 - What is a model ..read more

I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’t just another document you’ll never open again. On this episode of Promote Yourself to CEO: 2:59 - I talk about my monthly CEO date and dive into my check-in process. 7:48 - What kinds of questions can you ask yourse ..read more