474. Get Help Where You Can
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
11M ago
Hey there, friends! In today's episode, we're addressing a major obstacle many people face—asking for help. We first encountered this concept from Natalie Eckdahl of BizChix, and it has since transformed our lives and businesses. We'll discuss the importance of seeking help in various aspects of your life, whether it's at home, in your business, or even when working out. We'll share our personal journeys and how we've evolved in this area since being introduced to the concept back in 2017. Join us as we explore the idea of getting help as much as you can afford, breaking down the barriers that ..read more
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470. You're Going to Love Another Bite: Shark Tank Edition
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Today we’re sharing a collab episode we did with Another Bite — a Shark Tank rewatch podcast that breaks down all the latest and greatest pitches from the show. In this episode, we joined co-hosts John Dick and Jorie Munroe to jump into the tank with our business insights on Shark Tank products. Listen for: Bala Bangles’ major potential for the walking economy and need for social capital The Mad Optimist confusing marketing strategy and the effects of not putting the customer first Tenikle’s lack of a distribution engine and branding opportunities If you like what you hear, search for Anoth ..read more
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469. You Can Always Make More Money
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Welcome back to another episode, friends! Today, we're shaking things up with a mix of mindset shifts and hard truths about investing in yourself and your business. With the doors to Multi-Stream Machine open, we're addressing some of the concerns you may have about affording the investment and helping you break through these limiting beliefs. We want to remind you that money is a replenishable resource, just like the ocean—you can never drain it. As entrepreneurs, you have the skills and creativity to always make more money. It's essential to believe in your abilities and recognize that inves ..read more
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467. Are Discounts the Only Way to Drive Sales?
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Want to increase your sales without cutting into your profits? We have good news for you: No discount, no problem! Discounts are just one type of offer that can be used to entice customers, but there are so many other strategies that can be just as effective. We discuss how discounts aren't the only way to drive sales, and how you don't need to rely solely on discounts to build your business. Some customers may be driven by price, while others are loyal to brands they love and won't hesitate to buy at full price. It's important to strike a balance and find the right mix of offers to keep your ..read more
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458. How We're Dealing with Overwhelm as Moms and Business Owners
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Are you feeling overwhelmed juggling your personal and professional life? You're not alone! In this episode, we dive into the reality of overwhelm and share our experiences, strategies for coping, and tips for reframing our thoughts and expectations. We discuss the importance of understanding that just because you can do something doesn't mean you should. By delegating tasks and finding ways to outsource some responsibilities, we can not only create more time for ourselves but also support others in the process. We also explore how using apps and other resources can help alleviate some of the ..read more
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454. Why Creating Inclusive Brands is the Future of Business with Sonia Thompson of Inclusion and Marketing
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She's an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that attract and retain diverse customers and talent. As someone who has felt the frustration of not belonging, S ..read more
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453. You Were Made to Stand Out
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Today’s a really unique episode because we actually recorded it during our last episode of the season for Bosses & The Blend so we had a live audience during it! We've had a ton of new students join Multi-Stream Machine lately, and while we can tell you all about the tools, strategies, and steps to take your business to the next level, there's something else that's holding a lot of you back. Yep, you guessed it – mindset. Specifically, how it can impact women in particular. We're discussing the career advice given by female billionaires, moguls, and CEOs that's helped them succeed. These t ..read more
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452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we are huge fans of his work. In this episode, J.J. will take us through the Story Brand framework used by brands such as Intel, Pantene, and Berkshire Hathaway — and trust us, it's going to be amazing. You will have aha moments as you learn how to sell effectively using stories and content that connects with your customers. W ..read more
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451. Breaking into Big Box Retailers with Aggie Burnett of AB Creative
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora. AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. AB Creative partners with brand founders who are personalizing and customizing their products by working with formulators or makers. Th ..read more
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450. From Employee to Entrepreneur with Amy Porterfield of Online Marketing Made Easy
The Product Boss Podcast
by Jacqueline Snyder & Minna Khounlo-Sithep
1y ago
Today is a big day for us - it feels like a full-circle moment. We have a special guest on the show who has had a significant impact on our journey, our lives, and our partnership. If you don't know who Amy Porterfield is yet, you'll soon find out. She's an expert in marketing, and we have always looked up to her since we started our business. Amy's vulnerability and openness have always resonated with us, and we have learned so much from her. Her new book, Two Weeks Notice, is an incredible guidebook for anyone who is thinking of leaving their 9 to 5 job and pursuing their dreams. We're excit ..read more
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