To increase organic traffic, you will naturally draw more towards SEO, so choosing the right keywords is crucial in order to achieve a higher ranking for your site. As this is quite an effective strategy, it still requires a bit more effort to properly choose the right keywords to increase organic traffic. You may be thinking, what would happen if I threw in some misspelled keywords that rank high to increase organic traffic? Utilising misspelled keywords used to be a common SEO strategy however, over the years, opinions about the topic have changed. In this article, we will look at the benefi ..read more

To begin with, there are probably a ton of elements that result in creating successful marketing plans for our digital era however, the two main tactics are leads generation and SEO. What is lead generation? Generating leads is a process, where the aim is to encourage an interest in your business to build a never-ending list of potential clients. They are also referred to as ‘leads’. All businesses need a steady growth in leads in order to grow and survive. What is SEO? SEO stands for search engine optimisation. In simple terms, SEO is a process used to increase your web traffic and improve yo ..read more

To mark ‘World Telecommunications Day’, we are celebrating one of our success stories, Evolving Systems Inc, and how we achieved success using targeted digital marketing techniques. Evolving Systems is a global leader in providing real-time digital engagement solutions and services such as real-time analytics, customer acquisition, customer value management and loyalty largely for the mobile and telecoms industry. Predictable Marketing started working with Evolving Systems in 2020 and has had a successful two-year journey. Evolving Systems Inc Senior Vice-President of Sales Richard Lewis expla ..read more

What is Intent Data   Intent data can be defined as the data collected about an observed behaviour of a web user. This data is normally related to the content they consume in relation to their interests and that indicates a potential intent to act. This sounds complicated; however, we all leave digital footprint as we search for a car, order groceries, or book a holiday online. These footprints of data indicate to a seller our intent to buy.    When looking for a product or service, potential prospects will take several steps. They will visit websites related to that produc ..read more

For many businesses, the common goal is to achieve sales, but there’s also an age-old issue of just how those leads reach the sales team. For example, B2B marketing teams will run campaigns to support the sales pipeline and as such, feed more leads into their pipeline. However, it’s very common that the marketing and sales teams will operate in silos and their objectives are not aligned. The issue often arises as the marketing or demand generation teams are given a lead target, whereas the sales team has a revenue target.  Organisations often ignore how effectively the batten is passed on ..read more

From sustainability to voice search – changing buying behaviours that will evolve our B2B marketing strategies for good… B2B marketing has undergone a significant shift change over the last couple of years, partially because of the pressures of the global Covid lockdown and buyer behaviours changing thereof. Reliance on the traditional telemarketing agencies and sales networking at events and exhibitions have naturally decreased, with more returns being seen from digital marketing campaigns. As we move into 2022, there are a few buyer behaviours we would like you ..read more

The last quarter of the year is a busy one for many businesses. Not only do the retail and hospitality sectors ram up their efforts ahead of the holidays, but software and technology businesses are also looking to finish the year strongly. Sales teams around the world are working frantically to close deals ahead of the start of a new year. The past two years have been particularly tough for businesses, but with the looming threat of Covid-19 and lockdowns hopefully behind them, they are looking for a ..read more

Marketing automation and personalisation are two of the biggest trends in business-to-business communication. At a glance, they might appear very similar, but the two approaches encompass completely different tactics and methods. Both have their advantages and disadvantages, but which is right for you? A sales team would argue that personalisation is the best approach. The process of personalising your campaigns can take many forms, but essential it encompasses any effort made to align your actions to an individual’s prospects, characteristics or needs. The idea being that in making your email ..read more

A Psychological Based Analysis of Marketing Email Subject Lines  Since its inception in the early 1960s, email has gone on to radically transform our lives. As the technology has become more accessible, marketers have embraced the ability to directly communicate with their consumers, sending messages directly to the smartphone in their pockets. With this capacity, it’s easy to see why email marketing has become invaluable to businesses around the world.   Email marketing could be classified as any email a business sends to a current or potential customer in which they send adver ..read more

Generating demand for B2B businesses in the summer months As the summer sun shines down on us and a rediscovered sense of freedom prevails, we have been asked by our customers – “what form of marketing is going to be effective this summer as everyone tries to make the best of the sunshine and fulfilling their pent-up craving for a holiday?” Should our demand generation activities go on holiday as well? Based on 15 years of experience running successful B2B demand generation programs for B2B technology firms, here are few suggestions on how sales and marketing teams can build their pipeline and ..read more