At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020.And why wouldn’t they be? After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. As Brian Solis puts it:“ Each business is a victim of Digital Darwinism, the evolution of consumer behavior when societ ..read more

 Did you know that 3 out of 4 organizations implementing machine learning increase sales of new products and services by more than 10%?The topic of using machine learning in digital marketing is highly underrated. There are thousands of articles, speeches, and best practices out there promising more effective digital strategies, an increased number of leads, and higher customer satisfaction. It all sounds so intangible and rather vague.Yet there is something evolving in the field of technology that will change the game, but no one is talking about it. Something that’s not just a the ..read more

 Did you know that 3 out of 4 organizations implementing machine learning increase sales of new products and services by more than 10%?The topic of using machine learning in digital marketing is highly underrated. There are thousands of articles, speeches, and best practices out there promising more effective digital strategies, an increased number of leads, and higher customer satisfaction. It all sounds so intangible and rather vague.Yet there is something evolving in the field of technology that will change the game, but no one is talking about it. Something that’s not just a the ..read more

 In today’s multi cultural and increasingly diverse markets, your brand’s story needs to accurately represent the voice of the customer - the global customer. To ignore this is business suicide. Don’t believe me? Remember when Fashion retailer H&M found itself in hot water after their ad for a printed hoodie sweatshirt went viral? The ad featured a young Black girl with a hairstyle that some deemed as inappropriate, messy, and unkempt. Celebrity hairstylist Vernon Francois responded to the ad, indicating that H&M may have intentionally allowed the young model ..read more

 Rebranding offers an opportunity to tell a brand story in a clearer, more compelling way. It involves discovery and research to define a brand’s strengths, weaknesses, opportunities, and threats (SWOT defined) and to refine communication strategies. And it comes in many shapes and sizes. It can involve wholesale change—a new name and visual identity, perhaps. It can also be more of a subtle repositioning of how you speak to your consumers. A rebrand can proceed as a big bang transformation or a subtle evolution. When done well, it enables you to retain the brand equity you’ve amassed wh ..read more

 Travis Scott has come for Travis Bott! The rapper/producer teamed up with Fortnite for Astronomical, a now-record-setting live-stream tour that has elevated the virtual concert experience. Fortnite players have had major game events to look forward to for years, and they get more ambitious each time. Last year’s Marshmello show (which had 10 million attendees) provided a glimpse into what virtual concerts would look like moving forward. This week’s Travis Scott’s kickoff performance set a new record with 12.3 million players getting a taste of both new music ..read more

 In April 2020, Neva Read, The Artful Brand’s founder, was so pumped to chat with Andrew Pitchford from Excite Media, about the future of brands. In a nutshell, Neva waxed lyrical about the future of brands and how, if 2020 has taught us anything, it’s that the world sorely needs outcomes focused on enabling society-wide health, food, financial, life and even mental security. Outcomes designed with a long term, endurance perspective. We need future-proofed brands that leverage accelerating technologies and thinking that transforms communities, businesses and our future, using the wisdom ..read more

 Noted psychologist Carl Jung (pronounced: “young”) theorized that humans use symbolism to more easily understand complex concepts. As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.” In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain both recognizable and timeless. And that these paths to greater understanding should be categorized. Further, that the ..read more

 If you want to understand the meaning of integrity in business, consider the following scenario. Just before a major product launch, your head of IT tells you there’s been a minor breach of systems containing customer data. Publicising the incident will ruin your launch and scare off your customers and investors. Besides, you’re pretty sure that no sensitive data actually got into the hackers’ hands. So wouldn’t it be OK just to keep quiet about it, at least for now? As tempting as it would be to put a lid on the bad news, acting with integrity means being honest about what happened and ..read more

 The Millennial generation is transitioning humanity to a new era, one that will be completely fueled by technology and massively different from what we got used to in the twentieth century. This magnitude of change will be similar to the one after the first Industrial Revolution. See why staying relevant to millenials is going to be a great challenge for businesses and explore how they can turn this transition into an opportunity. Millennials: talented kids who struggle to prove themselves Millennials are a subject of great curiosity. For previous generations, they often seem to come fr ..read more