Attention all Bonanza sellers! This year we’re hosting a Labor Day Sale and that is just around the corner. This is a great opportunity for an end-of-summer clearance event!   Here are the deets: The sale will run from August 28th to September 4th, 2024 The coupon code is LaborDay2024 (see instructions below) Discount amount is up to you (always).   How to set the coupon for your booth: If you don’t set up the coupon in your booth settings, it won’t work for buyers when they try to complete checkout. Follow these steps to put the coupon code in place: hover over the Sellin ..read more

Dear Bonanza Sellers, As we approach the busy holiday season, I want to personally thank you for being part of the Bonanza community. Your success is our success, and we are committed to doing everything we can to help you thrive during this crucial time. We know how important it is to reduce costs and maximize sales. That's why we’re excited to announce several new initiatives designed to make Bonanza the most seller-friendly platform this holiday season: 1. Eliminating the $2 Shipping Assessment Fee We understand that every dollar counts. To help lower your expenses and streamline your oper ..read more

Last week, we wrote about the importance of collecting and remitting sales tax. Sales tax compliance is crucial for online sellers as it ensures adherence to varying state rules and tax regulations, which is vital for avoiding penalties and maintaining smooth operations. So, what's the deal with TaxCloud x Bonanza? Bonanza, as a Marketplace Facilitator, takes on the responsibility of calculating, collecting, and remitting sales tax for transactions in specific states. To simplify this process, Bonanza has partnered with TaxCloud. This sales tax automation solution efficiently calcu ..read more

Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of shoppers who visit Bonanza every month on Bonanza’s Home Page, Search Results, and Post-Sale Confirmation pages. This game-changing feature puts the power of advertising directly into your hands. With Bonanza Ads, you control your budget, deciding exactly how much you want to invest in driving traffic to your booth or specific items. No more one-size-fits-all solutions—this is personalized, flexible adver ..read more

Most US states and several countries worldwide have added Marketplace Facilitator Provisions to their sales tax laws. Bonanza is considered a Marketplace Facilitator, and is therefore responsible for calculating, collecting, and remitting tax for all sales made to buyers located in specific states, regardless of the seller's location. Sales Tax on Bonanza: https://support.bonanza.com/hc/en-us/articles/360029034131-Sales-Tax-Bonanza  As a seller, we understand that sales tax can be confusing when you’re having to account for different state rules and taxes for different types of items ..read more

Bonanza’s 16th anniversary sale is in full swing!  We've got so much to celebrate but first we'd like to recognize our valued community of sellers. Thank you for your enthusiasm and dedication! From those who have been with us all 16 years to our brand-new members - we are so grateful for you! To celebrate 16 years in the e-commerce industry, we’re offering a sweet 15% off both monthly and annual membership fees! If you’re new to Bonanza (and memberships), know they’re optional but offer a plethora of tools to make your selling life easier!  Our most loved membership level is Diamon ..read more

We understand that many of you have concerns about the effectiveness of Google ad traffic recently. Rest assured, we’ve been actively engaging with Google to address these issues and ensure that your listings remain visible and shoppable. This past year, Google has implemented a number of changes to their advertising platform, including an increase in competition as more platforms, such as Amazon, have begun to advertise there. Where we once had a more exclusive presence, the landscape has evolved, prompting us to reevaluate and adjust our Google strategy. As part of our commitment to your s ..read more

Maximizing Your Social Media Ads Social media advertising has become increasingly accessible and manageable, with major platforms offering customizable ad options right from your account. You can adjust these ads based on price, style, target audience, and reach, making it easier to experiment and find what works for your business. Costs can vary depending on your audience, ad effectiveness, and competition, but they are generally low enough to justify testing. To get started, look up guides specific to the platform you’re using. One of the advantages of social media advertising is its target ..read more

Learning who is buying from you -- and what paths they are traveling to find your items -- can be an invaluable tool in knowing where to spend your listing efforts, and how well your promotional efforts are working. Where did people come from before buying your items?  Some possible places: Google (organic): An organic Google search; i.e., a search where the user simply types a search query into Google and they were presented with your item as a result. This can be a bit misleading, since sometimes Google organic searches will include a preview of three Google Shopping results -- in thi ..read more

Many artisans are looking for Etsy alternatives to sell their handmade items. Bonanza makes it easy to diversify your exposure. In our seller survey last week we discovered that the handmade goods category is growing fast! Being visible on multiple platforms can give you a competitive advantage and help you reach different kinds of shoppers.   Bonanza is a seller-friendly marketplace for promoting unique items, with several advantages many marketplaces don't have.   Opportunities to advertise on places like Google Shopping Easy to import items Lower transaction fees No product list ..read more