Marketing Triumphs of 2023: Taylor’s Version The Super Bowl is in 2 days, and if you’re like a lot of us around here at Ardent, you’re looking forward to sitting down with a hearty plate of nachos, pumped to watch the Chiefs vs the 49ers Taylor, and hopefully some decent commercials. Ever since it was decided last month that the Chiefs would be making it to the Super Bowl, headlines have been ceaseless with news about Kelce and Swift swirling throughout the world. The Kelce brothers joined in the fun, with Jason and Travis hilariously congratulating her efforts on a recent episode of their ..read more

When it comes to your website, you may think you have complete ownership of your content. It has your branding and your specific messaging after all. And you paid someone for it to be up there on your website so it has to be yours, right? Unfortunately, this is not always the case. In this blog, we will explore the concept of content ownership and its relationship to web designers and website companies, and provide insights on how you can protect your assets. Whether you are working with a website builder, a development agency, or a web design agency, understanding the nuances of content ow ..read more

AI isn’t just another buzzword floating around the corporate world. It’s touted as the newest disruptor and the future of work as we know it. AI is the new hype kid and a media darling. But it’s nothing new. AI has been around for decades with most people not even aware of its presence or their interactions with it. 2022 was a banner year in the scope and scale of artificial intelligence developments. Yet, some people are alarmed about “the out-of-control race to develop AI systems that cannot be understood, predicted or controlled.” The biggest players in tech, including Elon Musk, have co ..read more

In a world bustling with brands vying for attention, standing out from the crowd is no easy feat. However, there’s a secret weapon that can set your brand apart, leaving a lasting impression on your audience: a compelling brand story. At Ardent Creative, we believe that a powerful brand story can leave an indelible mark on your audience, forging lasting connections and turning customers into brand advocates. So, grab your pen and paper as we unravel the secrets of crafting a compelling brand story that will leave a lasting impression. Begin with Authenticity Every great brand story sta ..read more

Recent studies indicate that the number of small businesses utilizing social media in the USA alone stands at approximately 30.57 million, and globally, an astonishing 212.40 million small businesses harness the power of social to engage customers and drive business growth. As a business owner, social media has become an essential part of any marketing strategy. With so many platforms to choose from, it can be overwhelming to determine which ones are the best fit for your business. In this blog post, we’ll take a deep dive into the most popular social media platforms and discuss which o ..read more

Once upon a time, in a land not so far away, there was a business that had a great product but struggled to connect with customers. Despite their best efforts, their marketing campaigns fell flat, and their sales remained stagnant. But one day, they discovered the art of storytelling, and everything changed. Stories have the power to transport us to different worlds, evoke emotions, and connect us with others. When done well, they can be a powerful tool in marketing, helping brands to stand out and connect with their audience in a way that traditional advertising simply can’t. So, how do yo ..read more

After several years of existing on the down-low, Artificial Intelligence has finally gone mainstream. But what exactly can this new technology do and where do its limitations lie? As a marketer, it is impossible to avoid the topic of AI. From podcasts to industry blogs to social media, it’s been the talk of the town for months. While some view it as a complete game-changer, many are concerned about its implications on marketing and ethics. At this point, it’s nearly impossible to determine which side is right. Love it or hate it, AI-generated tools like ChatGPT are here to stay. But, let us ..read more

As a business owner or marketer, identifying your target audience is one of the most critical steps in creating a successful marketing strategy. Without a clear understanding of your ideal customer, it can be challenging to develop effective messaging, select the proper marketing channels, and ultimately drive conversions. In this blog post, we will discuss the six steps you can take to identify your target audience and create a tailored marketing strategy. Define Your Ideal Customer The first step in identifying your target audience is to define your ideal customer. Who is the person or ..read more

In the world of business, it is a common misconception that companies generate ideas. It’s people who bring ideas to the table, and often the most innovative and valuable concepts do not originate from senior executives alone. Thought leadership can originate from anyone with the right strategy, know how, and dedication. Not sure what this all means, or why it’s important to you or your company? In this blog, we’ll explain why it’s essential to establish oneself as a thought leader in today’s competitive market. What Is A Thought Leader? Thought leadership has become a popular buzzword ..read more

Think about the people you choose to spend time with. Have you ever wondered why? There might be any number of reasons, but the most significant one is that you’re attracted to their personality. This concept extends to more than just who we decide to hang out with. This is how people choose what brands to associate with as well. With the content creation world becoming increasingly oversaturated and with AI tools threatening to take over, it’s time to focus on how you can stand out in the crowd. In this blog, we’re going to share 4 tips on how you can add some personality to your branded c ..read more