Fashion Tech Trends and Stronger Consumer Relationships Sabinna Rachimova might never have become a fashion designer, having been rejected from her first-choice fashion school. But she persisted and the fashion world is richer for it. As well as managing her own eponymous brand, she lectures at the London College of Fashion and has worked with the Fashion Innovation Agency. Highlights: The trouble with trying to rollout a new (fashion) technology when consumers just aren’t ready for it. How to build a long-term relationship with customers during a pandemic (including one simple program ..read more

Personalization: Your “Secret” Weapon When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that preference to get a leg up on the competition, taking market share in the process. In today’s market – where brands need every advantage they can get – personalization has become a critical way to compete for limited consumer spending brought on by the pandemic. Highlights: An in-depth look at how one direct-to-consumer lingerie brand uses personalization to ..read more

The Direct-To-Consumer World [Luca Faloni] Luca Faloni is the product of two dominant trends – globalisation making it easy for talented folks to move in search of opportunity and the internet making it easy for brands to reach consumers directly. After seeing the direct-to-consumer trend firsthand in Silicon Valley, Luca launched his eponymous brand to serve a global clientele that wanted high quality Italian menswear at a very affordable price. Seven years later, w ..read more

Serving the Luxury Curvy Market [11Honoré] 11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful clothing in sizes 12 through 24. Highlights: How 11Honoré us ..read more

“Positive Fashion” and the Happy Color In 2016, the London College of Fashion was looking for someone to lead their brand-new Psychology of Fashion undergrad program. They found the perfect fit in Aurore Bardey, who has brought her considerable psychology experience to an industry hungry for a better understanding of the inner workings of today’s fashion consumer.   Highlights ..read more

Beauty in the Age of “Perfect” AI Models On one hand, consumers want to see the “real” in fashion sans Photoshopping. On the other, a new generation of AI models – used by the likes of Balmain, among others – introduces a sense of perfect that no human being can hope to match. How can these two elements fit together in today’s world? Pulling from their bestselling industry resource, Why Fashion Brands Die & How to Save Them, Michael Solomon and Brandon Roe explore ..read more