10 Core Principles to Build a Strong Employer Brand
Intraskope
by adminuser
1w ago
Employer branding is all about shaping how current and potential employees see your company. It’s about making your workplace the place to be. Surprisingly, 72% of recruiting leaders say it’s crucial for hiring, but only 55% have a solid strategy (LinkedIn Talent Solutions, 2022). In this blog, I will share the context to consider and the core principles that will empower any employer to build a strong brand from the inside-out. Addressing Key Concerns Today’s job market is all about trust and stability. Candidates are digging deep, looking for signs of stability and growth opportunities. Did ..read more
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3 key factors to create effective Internal Communication OKRs. Get your FREE Template now!
Intraskope
by adminuser
2w ago
Setting objectives is a crucial exercise for any employee (not just an internal communicator) to establish credibility and make a significant impact. According to research, you are 42% more likely to achieve objectives if they are written down. It is crucial for organizations to support employees set clearer objectives because without that there is little hope for alignment. In another study, 40% of managers believe that the biggest barrier to executing company strategy is the failure to align. Unfortunately, most of us (internal communicators included) often need to justify our position, pres ..read more
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How do I write my Internal Communication Objectives & Key Results (OKRs)?
Intraskope
by adminuser
2w ago
Arkan, the internal communicator is in a fix. He is expected to write up his goals for the year and the deadline is fast approaching. He doesn’t know where to start because he was just hired and has limited visibility on all that’s happening across the business. Not that it has been an easy ride. Stakeholders, in a culture of information hoarding and obfuscation, are making life hard for Arkan. He decides to reach out to his coach and ask for guidance. Here is how the conversation goes. Share your thoughts on how Arkan can rethink his approach to writing his internal communication OKRs and als ..read more
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How do I write my Internal Communication OKRs?
Intraskope
by adminuser
3w ago
Arkan, the internal communicator is in a fix. He is expected to write up his goals for the year and the deadline is fast approaching. He doesn’t know where to start because he has just been hired and he has limited visibility on all that’s happening across the business. Not that it has been an easy ride. Stakeholders, in a culture of information hoarding and obfuscation, are making life hard for Arkan. He decides to reach out to his coach and ask for guidance. Here is how the conversation goes. Share your thoughts on how Arkan can rethink his approach to writing his internal communication OKRs ..read more
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Stop stakeholder-bashing. First get your act together, internal communicators!
Intraskope
by adminuser
1M ago
For all the articles out there bashing #stakeholders (annoying, ungrateful, irrational etc) for their lack of empathy or acknowledgment of what #internalcommunicators can do and deliver, there are lots of internal communication teams that aren’t doing justice to the role or the organization they are embedded in. Just overseeing #channels, sending out communications and pretending that close proximity to the leadership team will further their case makes stakeholders resent them more than ever. Many survive because of their ‘relationships’ within or because leadership doesn’t know any better. Ot ..read more
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Is Internal Communications Different from External Communications? How and Why Does it Matter?
Intraskope
by adminuser
1M ago
Have you ever wondered – Is internal communications any different from external communications? At first glance, it might seem like they share similar traits – engaging audiences, utilizing various channels, crafting content, and measuring impact. However, if we dig deeper, we uncover a world of disparities that demand a distinct approach and mindset. In this post, I explore why internal communication professionals  and those wanting to begin careers in this function need to invest in thinking differently about the domain and its invaluable contribution to organizations. ·  &nbs ..read more
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Can Internal Communicators be valued as Billable Resources?
Intraskope
by adminuser
1M ago
In the corporate world, the spotlight often shines on billable resources—the drivingIn the corporate world, the spotlight often shines on billable resources—the driving force behind revenue generation and client satisfaction. But what about #internalcommunicators? How can they strategically align themselves with the mindset of billable resources to enhance value within the organization? Let’s break it down further. Billable work, which directly impacts clients, is highly valued. It’s the engine that keeps organizations moving forward, driving profits and ensuring client satisfaction. However ..read more
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Business Partnering for Internal Communications? 5 Ways to Succeed
Intraskope
by adminuser
2M ago
The role of internal communication professionals extends far beyond disseminating information. They’re expected to be strategic advisors, adept planners, and effective implementers. Yet, amidst managing processes and decoding policies, many internal communicators find themselves struggling to reach their full potential. This is where business partnering holds the promise of transforming internal communications from a support function to a strategic asset within organizations. Understanding Business Partnering Business partnering, originally rooted in HR practices, has now transcended across va ..read more
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Employer Branding 101 | 6 Steps to Localize Your Employee Value Proposition
Intraskope
by adminuser
2M ago
Companies expanding across borders must grapple with a crucial question: Should they stick with a one-size-fits-all global employee value proposition (EVP), or tailor it to fit the unique needs of local markets and talent pools? The answer lies in understanding the importance of local nuances and taking strategic steps to localize your EVP effectively. Here are six essential steps to consider – 1.       Leadership with Local Insight Ensure your EVP leadership team has the right experience and openness to local perspectives. Immersing themselves in local markets, l ..read more
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Entering the Australian Job Market | An Overseas Communicator’s Guide
Intraskope
by adminuser
3M ago
Stepping into Australia in late 2023 was a rollercoaster ride. Amid warnings of seasonal slowdowns in job opportunities, my family and I remained steadfast in our decision to make Australia our home after living and working in Poland for a couple of years. Little did we know, this decision would mark the beginning of an interesting journey of resilience and adaptation in navigating Australia’s job market. Australia, with its stature as one of the most desirable places to live, work, and study, held undeniable appeal. Culturally diverse, with one in four Australians born overseas, the country i ..read more
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