While some people would use these terms interchangeably, there is a subtle difference between them. PoS is where the customer pays for the product like near the cash registers or signing off on a credit card slip, PoP is where customers make purchasing decisions such as PoP displays that are filled with discounted goods or at the top of menu boards as the customers check out the daily specials. Leveraging on the unique selling proposition (USP) of The Perfect Media Group, where we specialise in Large Impact advertising, we have worked with financial service companies such as MasterCard, Nets ..read more

RuPay in Singapore – “Enjoy 40% cashback in Singapore with the RuPay JCB Global Card” – do tourists need another reason to come to Singapore? Yes, you are reading it right, it is not 3% cashback or 10% cashback, it is 40%! With an arresting visual of the Singapore Merlion set against a solid white background, this Singapore Merlion is not like any that you have seen before! Made of various mosaics of all things you can buy in Singapore from clothes, perfumes and many more, all of these items are possible for the attractive 40% cashback. Rupay stands for Rupee and Payment and ..read more

inDriver to enter Indonesia’s large online transportation market Online transportation services and services are now more and more widespread in Indonesia. In addition to simplifying users’ lives, online taxi applications are indeed a place that often promises a lot of work. With a flexible working process, drivers can earn any income anytime and anywhere with their car or rental car. Indeed, there are two big names Grab and Gojek dominating the top market. However, InDriver is becoming a new name ready to compete in this potential field. Originally, In-Driver was born in Yakutsk, Siberia ..read more

Happy 2023! It has been a fantastic run this Christmas from early November to December 2022 for the Orchard Road location in Singapore for retailers as both tourists and local Singaporeans came back to Orchard Road to enjoy the Christmas lighting after 2 years away! There have been many upgrades happening along Orchard Road from hotels to mall upgrading. One of the best Out of Home digital in the vicinity is the Heeren Orchard LED screen at the corner of Orchard Road and Cairnhill Road. Perhaps this building is now better known as Courts Nojima Orchard Road. This is an L-shaped outdoor adver ..read more

Malaysia Medical Tourism Set to Keep Growing Malaysia is establishing itself as a leading medical destination in Southeast Asia and for all medical travelers around the world. Malaysia has won the title of “Health & Medical Tourism: Destination of the Year” at the International Medical Travel Journal (IMTJ) Medical Travel Awards 2020. This achievement is a testament to the global recognition of Malaysia’s commitment to the healthcare industry and medical tourism. Six months after reopening the borders since the Covid Pandemic, Malaysia is seeing a return of foreign patients seeking medi ..read more

inDrive (前身为inDriver) 是涵盖打车、拼车、搬家、快递等多项业务在内的一站式出行平台，相当于国内的滴滴出行。在全球47个国家的700多个城市都可以广泛使用。秉承将权力交还给人们的信念，无论是顾客、司机、快递员还是其他服务提供商皆能按自身需求选择相应的方式。 此次inDrive在 TPM outdoor 协助下，在整个印度尼西亚做了全域投放，旨在把品牌形象从inDriver 到 inDrive 的塑造，进一步巩固 inDrive 在用户心目中的印象。 并且通过此次投放，品牌加大了活动力度，在印尼全域在线交通APP中加大了折扣力度的同时也增强了应用程序的活跃度与用户参与度。 TPM经过严谨的市场调研，提供给inDrive的户外广告牌投放在印度尼西亚具有代表性的5个大城市和4个中小城市。 大城市的用户在出行方面更加活跃，从白领员工，年轻人，所有网络交通用户形成庞大的目标市场。各种创意展示广告和媒体放置点位的选择是重中之重，如办公写字楼墙立面，机场，地铁站，购物商场墙立面，市中心移动LED动态数字户外媒体DOOH – 传统户外媒体OOH。 在推动大城市活动中，印度尼西亚的5个大城市共有41个点位。在合理的预算范围内选择突出的站点，并在正确的目标市场区域内最大程度的提升曝光和品牌知名度从而最终达成转化。 大城市分别是：JAKARTA ..read more

Life post-pandemic is distinct from the life that was witnessed during the pandemic. Post-pandemic has changed the lifestyles of many people. While it became a norm to work from home during the pandemic, the post-pandemic is a mixture of  WFH – Work From Home still  WIO – Work in Office Hybrid of the above and in fact, creating the Work from Anywhere One of the industries that soared in popularity during and post-Pandemic is the Self Storage Spaces industry in Singapore which has benefited from the following: 1.Start of the pandemic – when everyone suddenly transited into WFH ..read more

What is Tabletop Advertising?  The use of space on the top of restaurant tables to create loyal customers is known as tabletop advertising. Tabletop advertising requires your potential customers to enter the restaurant and sit down before viewing the advertisement; It is a valuable form of marketing and advertising your brand. Tabletop advertising in Singapore can be in hawker centres, food centres, coffeeshops (or better known as kopitiams) and food courts. These include both aircon food courts and open-air coffeeshops under the HDB. Popular chains are like Badaling, Select Group ..read more

说起蚂蚁集团，我们国人并不陌生。蚂蚁集团起步于2004 年诞生的支付宝，经过十八年发展，已成为世界领先的互联网开放平台。 今天，找到TPM进行媒体广告投放的是一家可谓‘东南亚版的蚂蚁集团’—GoTo公司。 GoTo—印尼最大的科技独角兽，是由当地最大的出行平台和支付巨头Gojek和当地最大的电商平台Tokopedia于2021年5月合体而成，通俗的说，就相当于在中国，滴滴和淘宝联合起来成立的一家巨无霸公司。 2022年4月11日，GoTo在印尼证券交易所挂牌上市。而GoTo背后的投资人中，就有两个重要的国内互联网巨头：阿里巴巴和腾讯。 熟悉印尼的人都知道，在印尼，甚至整个东南亚，对打车软件Gojek和电商平台Tokopedia均是耳熟能详。 合并后的GoTo公司集合了网约车、外卖、支付、物流与电商，一举成为印尼最大的科技公司。一家“滴滴+淘宝+支付宝+美团”的综合服务平台正在逐步渗透东南亚市场。 GoTo公司较专注于印尼市场，目前拥有250万名司机、1400万名商家和5500万名年度交易用户。考虑到印尼国土幅员辽阔、人口众多，公司业务未来的成长前景可期。 此次GoTo的品牌在TPM（我司）的协助下精准投放在印尼巴厘岛国际机场（抵达厅），与国际友人一起迎接G20峰会。 （11月15日二十国集团G20 ..read more

Out-of-Home Advertising for B2B marketing is on the rise due to its ability to reach a significant audience, including business decision-makers and the construction materials and design consultancy market. Moreover, OOH advertising boosts search. According to Nielsen, Around 33% of B2B audiences search for an advertiser after viewing their OOH advertisement. This allows brands to measure impressions and reach using data and technology.   OOH advertising for B2B marketing is also very targeted. It helps identify customer patterns, allowing you to make informed decisions regarding your cust ..read more