A film, as I usually say, it’s a product. And as such, it needs to be properly advertised. A website for a film or show seems the logical first step to generate awareness and engage your audience. However, it’s not just about doing it, but being smart about it. A STRATEGIC PATH TO WEB PRESENCE […] The post Do I really need a website for a film or show? appeared first on Film Marketing Pro ..read more

A film marketing budget is an integral part of any business plan geared towards selling a movie or show project. The amount of money allocated for this purpose will be determined by factors such as territories, channels, and period of time. It requires a media plan, with distributes the budget per territory, channel, and over […] The post How to set your film marketing budget appeared first on Film Marketing Pro ..read more

Product Placement is a promotional tactic that consists in including a brand in a film, TV show, series, etc. The immediate benefit for the filmmaker or production company is to get additional financing while, in exchange, the product or service is featured based on a pre-arranged agreement. Brand involvement requires certain guarantees that the film […] The post What’s Product Placement? appeared first on Film Marketing Pro ..read more

Let’s get this straight – being on Social Media does not mean you have a Social Media strategy. If you don’t have a plan that clearly identifies your objectives for each platform, then you’re merely adding content that might or might not do much for you. SOCIAL MEDIA PAGES FOR FILMS AND SHOWS The very […] The post Social Media for Indie Films and TV appeared first on Film Marketing Pro ..read more

Quite frequently, I’m asked this question: Which are the best Short Film Festivals to promote a movie? My answer is always the same. It depends. Sorry if you were expecting a plain and simple response with “the top 10 Short Film Festivals you can’t miss”. You can certainly find tons of lists with important festivals, […] The post The Best Short Film Festivals appeared first on Film Marketing Pro ..read more