Billigence » Tableau
282 FOLLOWERS
Billigence provides business intelligence solutions. Our agile approach to business intelligence helps you consolidate and transform data into critical business insights. Follow to get the latest articles on tableau.
Billigence » Tableau
3w ago
What Is Cohort Analysis and How Is It Useful?
In the dynamic realm of business analytics, understanding customer behaviour lies at the heart of strategic decision-making. Enter Cohort Analysis, a powerful tool that unlocks the intricacies of customer retention, engagement, and lifetime value. Imagine peering through a window into your customers’ journey, observing how they interact with your product or service over time, and deriving actionable insights to fortify your business strategies.
Cohort analysis finds diverse real-world uses across various industries. For example, in e-commerce ..read more
Billigence » Tableau
1M ago
The fast emergence and popularity of generative AI, particularly Large Language Models (LLMs), marks a significant milestone in our journey towards a more interconnected and intelligent future. As we stand on the brink of what many are calling the next technological revolution, it’s imperative to delve into the nuances of these advancements and understand their profound implications.
With hyper scalers and nations alike recognising the potential of these technologies, we are witnessing a significant shift in the allocation of resources and the strategic direction of innovation ..read more
Billigence » Tableau
5M ago
What is Cluster Analysis?
Cluster analysis, or clustering, is a type of unsupervised machine learning that allows users to group similar data points within a dataset according to some distance measure, without reference to a labelled dataset.
The significance of this analysis spans across various domains, from marketing and customer segmentation to fraud detection and beyond. In essence, cluster analysis helps to uncover patterns and relationships inherent in complex data by organising them into clusters or groups based on similarities.
Providing a map of the data’s journey from ince ..read more
Billigence » Tableau
8M ago
Table of Contents
What is Market Basket Analysis?
Market Basket Analysis (MBA) is a type of predictive analytics used to determine what products are usually bought together. It is a popular application of Association Rule Mining, a data mining method to find patterns or associations in data.
Supermarkets often use MBA to analyse the purchasing behaviour of customers, which can help them to come up with data-driven strategies to boost sales. This often includes deciding which products should be placed close to each other, or which products should be discounted or bundled together.
What ar ..read more
Billigence » Tableau
9M ago
What is a Calendar Heat Map?
A calendar map uses colour encoding to show data over specific dates; this can include showing aggregated data over months, weeks or days. They are useful for understanding and analysing patterns, trends and correlations within the data.
Creating a Single Month Calendar in Tableau
1. Open Tableau Desktop, connect to the data source and ensure that the data includes a date field.
2. Go to a new worksheet, then drag the date field to the ‘Filters’ card and filter to a specific month / year period.
3. Drag the date field from the ‘Data’ pane onto the ‘Rows’ shelf ..read more
Billigence » Tableau
9M ago
What is a Classic Heat Map?
A classic heat map is a graphical representation of data where different values are represented by different colours in a grid or matrix format. The colours typically range from lighter tones for lower values to darker tones for higher values, similar to how heat is visually represented. The purpose of a heat map is to visualise the level or intensity of a certain variable across different categories or dimensions, highlighting patterns or trends in the data.
Facilitating in Tableau
1. Open Tableau Desktop and connect to the desired data source. Make sure the dat ..read more
Billigence » Tableau
10M ago
What is a Treemap?
Treemaps are hierarchical representations of data in nested rectangles that use colour gradients to represent the density or intensity of a particular variable.
In a treemap, each rectangle represents a specific data item and the size and colour of the rectangle usually represent different attributes of the data. The hierarchy is displayed by nesting rectangles within larger ones, with each level of the hierarchy represented by a different colour or shading.
Treemaps provide a compact and efficient way to display large amounts of hierarchical information and allow users to ..read more
Billigence » Tableau
11M ago
Heat maps are invaluable visual tools that quickly reveal valuable insights from vast datasets, empowering businesses to move forward with a clear understanding of their data. This article explores the diverse applications of heat maps, some of their different forms and their impact on data analysis and communication.
What is a Heat Map?
At the core of a heat map lies its ability to distil intricate datasets into visually impactful representations. By effortlessly highlighting trends, patterns and outliers, heat maps empower decision makers and analysts to quickly detect and understand hidde ..read more
Billigence » Tableau
1y ago
Fuzzy matching, also known as fuzzy logic, is an innovative technology used in artificial intelligence and machine learning. It’s a process that identifies elements in data sets that are similar but not identical. Unlike typical search logic, which works on a binary pattern, fuzzy matching uses an algorithm that navigates intermediate degrees of certainty to find duplicate entries that may not share the exact same characteristics. In essence, it enables the identification of entries that are potentially misspelled, formatted differently or exist only in partial form.
The Importance of Fuzzy ..read more
Billigence » Tableau
1y ago
It’s no secret that being a customer-focused business can give you a competitive edge. But, to be truly customer focused you need to understand your customer. Manually finding the necessary data and getting it in the pipeline to be formatted and analysed, can be time consuming and tedious. That’s where the Salesforce Data Cloud for Tableau comes in.
“Data Cloud for Tableau is the fastest and most scalable way to unlock customer data and help deliver actionable, real-time insights.” – Tableau
What is Salesforce Data Cloud for Tableau?
Salesforce Data Cloud for Tableau is a new offering t ..read more