The tug-of-war battle between Associate and Practice Owner is well documented, but it doesn’t have to be that way. There are many strategies and best practices to have a mutually beneficial experience for both the associate and the practice owner, and that is what we discuss in this week’s podcast episode.  In this episode, I interview Dr. Lisa Goodman, who recently published her book The Manual for the Chiropractic Entrepreneur.   “Are you a Chiropractor, or are you an entrepreneur who happens to be a Chiropractor?” Strategic Coach found that Dan Sullivan likes to ask doctors ..read more

The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option.    Whether you are in-network with insurance or are a cash practice, some services are not covered by insurance or should be charged at a separate cash rate from your traditional chiropractic care.    Some of those add-on services include but are not limited to, Shock Wave Therapy, Dry Needling, Laser Therapy ..read more

Is your chiropractic practice fully modernized?  When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies.    Prospective and current patients expect a modern experience when engaging with your practice in your community. You may be falling behind your competition because they are implementing strategies to take a big slice of the market share.    Let MCM audit, build, and implement a tailored modernization ..read more

In this episode, I had the pleasure to sit down with Michael Shacklock DipPhysio, MAppSc, FACP, to discuss Neurodynamics and why and how to integrate this skill set into your chiropractic practice.    Michael received his graduate qualification at the Auckland School of Physiotherapy, New Zealand, in 1980. He worked in public hospitals in the medical, surgical, pediatrics, orthopedics, geriatrics, intensive care, and burns areas around New Zealand before being employed in private practices, treating spinal and sports injuries in Nelson with Michael Monaghan and Auckland with Margaret ..read more

In Late February, Jay Greenstein and I hosted a Salon Dinner at Parker Vegas for a hand-selected party of 8.  What is a Salon Dinner?  “In the 17th and 18th centuries, salons became popular venues for philosophical, political, and other moderated conversations. Women were the center of salon life. They selected the topic, invited guests and directed the conversation throughout the event. While these events were social, there was always a theme of education and idea sharing. Today, salons are having a revival moment. In our digital age, we have unlimited access to information and var ..read more

“If you want a life where you get to do what you want every day, You’ll need to live a life doing a lot of things you don’t want to do.”  Brian Strump, D.C., joins us today to discuss the above Facebook post and other amazing business insights he often provides.  This is a unique episode in which I reached out to Brian based on my fascination with and enjoyment of his insightful Facebook posts.  We also discuss how a game of Tetris and Contra like a business. You Gen X’ers will love this one.  Dr. Brian Strump is a chiropractor and gym owner who has helped many in this sp ..read more

Video content marketing that educates your patients and communities is certainly one of the best marketing strategies you can do for your practice, yet why do so many choose not to?    In this episode, I interview Dr. Robin Armstrong and Dr. Jody Freedman and discuss how they have grown an already great practice through consistent video marketing.    They are both using diverse types of video strategies, and they outline what they are doing, why they are doing it, and the results.    You will also hear 5 key benefits of consistently producing videos for your commu ..read more

If you know about Buc-ee’s, you know about Buc-ee’s. If someone has been, they will tell you all about it. It is remarkable.    Is your practice remarkable? Do you have raving advocates? Or is it just another practice?    In this episode, I explain why you need to be more like Buc-ee’s and less like Waffle House and what exactly that means.    It is time we aim for remarkable and invest in ourselves and our business to become remarkable ..read more

In this episode we bring Darcy Sullivan back on the show to provide you updates on all things Search.  In this episode we touch on many aspects of search and some of the topics you will learn are:  *Google Algorithm Updates  *Mobile Search Optimization  *Zero Click Search  *Zero Volume Keywords vs Long Tail Keywords  *Website best strategies  *Video  *Call to actions  *Google Analytics 4  *Leverage A.I.  Much more!  To find out more about SEO and Propel Your Company https://propelyourcompany.com ..read more

Many chiropractors are busy but not able to break through and afford to hire help and grow to the next level. We have all heard the term scaling, but it doesn’t mean you must scale to many locations like The Joint.    Scaling means getting your one practice efficient and continuously breaking through the complexities of your business.    Capacity issues in your practice can take many shapes, from lack of office space, equipment, team, or room on your schedule to seeing more patients and providing a high quality of care.    In this episode, Dr. Clay Sankey shares h ..read more