In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant. Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses: the critical role of international rights in expanding an author's reach and credibility, the various elements that authors need to consider when exploring foreign rights fo ..read more

Nurturing Creativity and Marketing Mindsets for Authors In this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.   The conversation covers:  the value of industry conferences such as NINC and AuthorNation, exciting new trends in book marketing and social media to build visibilit ..read more

Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing!  Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of personal growth, popular science, narrative nonfiction, memoir, and upmarket fiction. H ..read more

Speaking is becoming more and more of a priority for many authors looking to grow their professional brand, so we've invited Josh White, the Managing Director of Epic Keynotes, to explain how to begin developing your speaker brand, where your book fits in, and goals to consider. Joshua White launched Epic Keynotes to help companies and speakers leverage the full potential of speaking engagements. Epic's business model does not quantify bookings as the measure of success; instead, Epic focuses on generating the maximum impact possible for its clients. To that end, Epic works not just with thou ..read more

Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice! Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As someone who has always challenged convention, she is passionate about building the foundation for innovative brands to scale while enhancing the customer and employee experience. She believes in taking the "NO” out of in(no)vation by removing the roadb ..read more

In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing. Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact. Kevin also delve ..read more

In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool. Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete. With her unique perspective, Emily emphasizes that a book isn’t just a standalone project—it’s a crucial element in building a brand, generating leads, and supporting overall business objectives.Li ..read more

In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses: Navigating working with publishers, Importance of building an author brand/platform What publishers are looking for in decising which authors to sign on--platform vs good content–what is more impactful Setting realistic goals for your book Working with a business book publicist Leveraging pre-order book sales strategies Whether you’re an aspiring author or a ..read more

Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the  importance of aligning distribution strategies with reader behavior to maximize book sales. Key Points The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inventory costs. Traditional publishing houses are increasingly adopting this approach. The impact of timing - production delays and distribution challenges in the ..read more

Joseph Perry joins the All Things Book Marketing podcast to answer some FAQs about literary law. Permissions, copyright, and even AI, our host Olivia McCoy and Joe cover it all. Joseph Perry is a publishing attorney and literary agent at The Law Offices of Joseph J. Perry, P.C. and Perry Literary. As an attorney, Joseph counsels clients in the publishing industry, where he drafts and negotiates various publishing agreements, conducts legal reviews of manuscripts, registers copyrights, and helps authors start their own publishing companies. As an agent he represents bestselling cookbook author ..read more