We don’t know how exactly the world around us will change but we do know that it will. The business environment around us will change, and we will have to adapt. Escape room owners will have to continue making decisions. Resources are very limited, and each of this decision will have a higher impact on the business and therefore will require more planning. Unit economics is one of the best business planning tools I know. It is used by almost every technology company in the world, but it can also be applied to escape rooms. You can answer some of the very important questions like: Should I s ..read more

Coronavirus is a new reality we will have to cope with for a while. It already has affected many businesses, not just escape rooms, but also restaurants, hotels, airlines, cinemas, event organisers, sports and so on. Even if coronavirus has not affected you yet, it most probably will affect you shortly. There will be businesses shutting down, and there will be business, benefiting from the crisis. Here are some suggestions on how to decrease the risks for your escape room business. Please note that there is no right way. Some people may decide to go on as usual. Others just shut down th ..read more

Escape rooms have become the public’s favourite pastime and for a good reason. It’s been a while since we’ve seen an entertainment service that combines the risky, intriguing plotlines with the excitement of doing it in real life yourself instead of enjoying it through the screen. The unique blend of this characteristic is what made escape rooms into a global phenomenon that they are today and they will likely stick around for much longer improving upon current setups, storylines, and adventures. They have become accessible in many countries and are currently one of the most popular activities ..read more

Valentine’s day is coming up and everyone is looking for a creative way to spend the day with their significant other. Most people usually want to do something that they wouldn’t go for any other day, something to take them out of the routine. Today the options for different adventures and exciting activities are plentiful but they’re usually not everyone’s cup of tea.  Over the last few years escape rooms have become a popular destination not only for couples but for friends, family and even coworkers. It’s a unique concept and the variety of options, themes, difficulty levels and so o ..read more

From dipping into your own savings to equity financing, the fundraising options to start your own escape room are many. While you may recognize some of these escape room fundraising options as the stuff you already know, fundraising for escape rooms, in particular, comes with its own set of challenges, just like fundraising to start any other kind of business. You can escape High Finance for escape rooms – Victor Blake left a promising career in finance to set up Escape The Room – but you cannot escape the financing puzzle when you want to set up an escape room. An escape roo ..read more

London has become one of the top places to explore escape rooms and while it is great to have so many options across different price points and themes it can sometimes get overwhelming when you have too many options to choose from. We’ve considered a couple of factors in this article to help you figure out which escape room would best suit your taste. The most important factors to consider are what type of adventure suit you the best, who are you going with and what’s your price range. Across all these three metrics you will come across hundreds of options designed for specific groups on the e ..read more

If you’re a live escape game enthusiast (and what escape room operator isn’t?), you’re probably familiar with the escape room waiver. Escape room waivers are those contracts you sign prior to playing an escape game. They essentially say you’re aware that there’s a risk of injury, and you’re okay with it. If you don’t read them very carefully, don’t feel bad. Most people don’t. Generally you’re eager to get started, and the waiver is the last bit of “real-world” business you have to get out of the way before you can step into another world a ..read more

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The escape room industry is unique because it’s not very clear whether you’re running an online or a brick-and-mortar business. While escape rooms are located in buildings and compete against traditional entertainment services, they sell the majority of their tickets and do most of their marketing online. Walk-in customers are currently rare in most venues. The goal of this article is to summarize the most important considerations for choosing the right location to build an escape room and introduce an extremely important aspect of our business. Where do escape room venues fit in the real est ..read more