Neglected customers. Disconnected executives. And a limited budget.  What if the remedy to all of the issues plaguing our marketing strategy was… simple?  What if the key to staying relevant allowed marketers to do more with less? Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there’s a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importa ..read more

On this episode of Marketing Trends, Amanda Kahlow, founder of 6sense and CEO of 1mind, explores the future of B2B sales and marketing through the lens of AI superhumans. Amanda introduces us to a groundbreaking AI superhuman designed to think, empathize, engage with customers — better than your top-performing rep. She also discusses how incremental changes can drive massive categorical transformation. So many of us once thought that getting into a stranger’s car for a ride to the airport or renting out your house to strangers was “creepy”, but overtime AirBnb and Uber became our new normal. W ..read more

This isn’t your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org.  Stephanie, an experienced host and executive, shares her vision for the future of the show — emphasizing the importance of scrappy, authentic marketing stories and the impact of AI on cross-functional teams. We’re also covering the convergence of B2B and B2C marketing, the decline of influencer marketing, and the need for genuine thought leadership.  Tune in to reflect on Jeremy’s four-year journey a ..read more

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact. Tune in to learn: (4:07) Demand Generation Insights (5:05) Importance of Pipeline Funnels (8:17) State of B2B Demand Generation (9:43) The Role of Segmentation (11:07) Accountability in Marketing (14:20) Industries Served by Redwood Software ..read more

 Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization. Tune in to learn: How AI is revolutionizing marketing strategies and workflows. Why developers are key tastemakers for AI technology. How AI is becoming integral to ..read more

This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart and others? Join host Jeremy Bergeron as he uncovers the answers to those questions, and more ..read more

 Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.    Tune in to learn: Bringing the Snowflake + ICE partnership to life (3:50) What it means to be a modern-day CMO (5:55) How to build trust with stakeholders (10:50) Blending human efficiencies with AI (17:00) Unique ways in which to operate (23:00) Maintaining a strong company culture (30:20) Positioning ..read more

 In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue.  Tune in to learn: How Rachel approaches companies to build their brand (6:53) What lessons were learned while Rachel worked at Tesla in the company’s infancy ..read more

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward ..read more

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts. Tune in to learn: Why feedback is essential for growth, even if it feels uncomfortable. How AI is transforming marketing, but why caution is needed to avoid over-reliance. How ..read more