*WARNING: Contains explicit language.  Ron Finley is most definitely a heretic. He’s a rebel with a green thumb, and a deeply conscious, vitally awake gifted thinker. Able to see through the clutter and noise, he is an inspired artist who connects people through powerful metaphors and raises their spirits by taking back what was already theirs to begin with.  Known as the “Gangsta Gardener”, Ron has been empowering citizens to grow their own food since 2010, when he began planting fruits, flowers and vegetables on his neighborhood parkways in South Central LA (those often neglected d ..read more

In this episode Dr. Anjanette DeCarlo shares her expertise on this fascinating perfume ingredient with us. Learn about the rich history of frankincense that goes back 6,000 yrs (making it the longest continually traded natural commodity known to humanity), its incredible medicinal properties, and her efforts with the Save Frankincense initiative to promote ethical sourcing. For us at Heretic, it's critical for us to make sure we're blending our fragrances with natural materials that are harvested in a way that respects both the earth and the communities working at the start of the supply chai ..read more

Heretic Founder/Perfumer Douglas Little talks all things fragrance with Scentbird founder Mariya Nurislamova. Mariya is a lover of perfume and brilliant serial entrepreneur who has disrupted the beauty industry with Scentbird’s fragrance subscription service that allows customers to ‘date’ fragrances before marrying them. Her platform employs technology that makes smart recommendations to customers, opening up the world of perfume to a wider audience of people who want to experiment with fragrance and find their perfect signature scent.  ..read more

In this episode, we dive into the topic of dream analysis with expert Layne Dalfen. Layne founded the Dream Interpretation Center of Montreal in 1997 and has been a teacher, writer, consultant, and leader in the field of decoding dreams ever since. She contributes to the monthly column  “Understanding Dreams” in Psychology Today, and a bi-monthly “Dream Catcher” column for Oprah Daily. Her books Have a Great Dream: Books 1 & 2   guide the reader through the process of understanding our dreams in a refreshing and demystifying way that offers solutions to the problems in our ..read more

What would Santa smell like? Up and down chimneys all night long, we think his scent may be far more subversive and complex than “cookies and candy canes”, which is why we’ve dreamt up this holiday season’s naughtiest fragrance: Dirty Santa. A smouldering blend of hickory and wood smoke laced with pine, warm clove, and oakmoss, and then finished off with a seductive hint of leather. In this podcast, listen to Heretic Founder/Perfumer Douglas Little tell the story behind his new Dirty Santa fragrance.   ..read more

Douglas Little, founder of Heretic Parfum, and Drew Martin, founder of the eponymous line of cannabis and botanical pre-rolls, are kindred spirits bonded by a shared belief that plants are magic. The two brands came together to create The Herbalist, a functional fragrance designed to enhance the wearer’s wellbeing, with hemp-derived CBD, hinoki wood, vetiver, and lavender absolute. In this podcast episode, the two brand founders dig into the philosophy behind what Drew Martin is doing in the cannabis industry as well as all the details of this new plant-based perfume. “As you immerse yourself ..read more

Discover the origins of one of the most curious holidays on the calendar. Join Heretic Founder/Perfumer Douglas Little as he speaks with author and celebrated authority on the history of Halloween, the fabulous Lesley Bannatyne. From her contributions to the World Book Encyclopedia entry for Halloween, to her appearances on the History Channel's annual "Haunted History of Halloween" and the books she's written for both children and adults, Lesley is considered the foremost authority on Halloween. You can find her at  iskullhalloween.com and check out her latest book "Halloween Nation ..read more

Take a late-night motorcycle ride through a lush, dense pine forest with Poltergeist — a fragrance inspired by the physical energy of spirits themselves. A limited re-release of one of Douglas Little's first original creations, this perfume is part smoke, part green, and all wild magic. Listen to hear the full story behind this bold fragrance and what inspired it ..read more

In this episode, Douglas talks with Dr. Nicki J Monti: a dear friend and wise mentor whose work as a therapist combines a no-nonsense approach with extraordinary compassion and humor. The topic of discussion is 'The Shadow', an unconscious part of every person that consists of our hidden or repressed negative emotions and personality traits. Just like the perfect perfume composition, there is no light without the dark. The shadow is important side of ourselves to explore in order to become whole, and that's what Dr. Nicki's 'shadow work' is all about. Dr. Nicki has a book series called 'Stuck ..read more

A fragrance inspired by a tea, a tea inspired by a fragrance. Heretic's newest scent for the fall season is Dirty Chai, a collaboration between artfully aromatic creators Heretic Parfum and August Tea that allows customers to purchase a set that includes a rollerball perfume by Heretic and a gourmet tea blend from August. In this podcast Heretic Founder/Perfumer Douglas Little talks with the duo behind August Uncommon Tea, Aaron Shinn and Gina Zupsich, to gain insight into their creative process and dive into all the wonderful parallels between fragrance and tea making. Join their conversati ..read more