The Fitness Entrepreneur’s Paradox with Jeff O’Guin You open a health and fitness business only and letting yourself fall into the worse shape of your life. You focus on one area to help your business grow only to see what’s been working fall apart because you took your eyes off of it. Not wanting to admit you need help in your business and letting that deny you getting the help your business needs. This is the landscape we walk on in the fitness industry and business in general. Dr Jeffery O’Guin shares about his journey he is taking on this terrain. He has had a successful chiropractic prac ..read more

Your branding should turn some people off with Jason Byer Your branding should turn some people off. That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business. How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer tells you where to start and what steps you need to take. He works with Crowdspring who has helped thousands of businesses narrow their branding and achieve more success. Takeawa ..read more

Closing The Gap Between a Lead to a Client with George Lui You know it’s much harder to turn a lead into a client than it is to get a lead. You have to have a tight sales process, but what does that look like? My guest George Lui breaks it down in detail. What it can look like from lead to client. He started his new business by investing time into figuring out the best way to do that by actually doing it. With a hands-on approach he built a business that helps hundreds of gym and studio owners turn leads into clients. He gives you his lead to client sales system and much more, right now. Ta ..read more

Tattoos not Brands with Clint White Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too? Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business. Takeaways From This Episode Tattoo vs. Brand The 4 P’s of business How COVID has changed the fitness market fore ..read more

How to do what you love and run a business with Laura Munkholm You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep your business running. How do make sure that they are taken care of and don’t take you away from doing what you love? You delegate them. We discuss some of the best and worst ways to do that. Laura Munkholm is a former D1 Volleyball player and now the CEO of Wally software. She has been in the fitness industry for a majority of ..read more

Who’s The Hero In Your Story, You or Your Client with Naomi Gee Who is the hero in your story, you or your client? Most don’t have to ask, your branding tells them. Your branding needs to tell a story your ideal client wants to hear. Naomi Gee is Brand Strategist and Designer, a Website Designer and a StoryBrand Certified Guide who has helped hundreds of small business owners tune in their marketing to their ideal client’s frequency. But branding has become a catch all, nebulas term. We break down what it is, isn’t and how to use it to tell a story that makes your ideal client the hero. Be su ..read more

Shrinking the Saturated Supplement Market with Bob Thompson Are you doing $5000 a month in supplement sales? If you’re not this is the episode for you. Supplements and training are the peanut butter and jelly of the fitness world. Then why is it so hard to sell supplements to your clients? We know it will improve their results, experience and retention, but do they know? Are we educating them correctly? Bob Thompson has a system that educates and bakes the supplements into the on-boarding process that has worked for him countless times. He has owned multiple clubs and is currently running his ..read more

Why did P90X work? with Mason Bendewald P90X love it or hate it, you can’t deny the impact it had on fitness. Mason Benewald was the producer and director of P90X. An exercise program that changed the face of fitness videos forever. What made it so different and effective at getting people to exercise? It told an entertaining story. Mason shares the importance and impact of creating a story around your training and videos. He also details the different skill set you need to be a rock star on camera. It is much different than training someone in person. Takeaways From This Episode What was ..read more

The Entrepreneur Chip with Bob Thompson A chip on the shoulder to be the best, to come in first, to change more lives. Entrepreneurs have this chip, some will say since birth. It’s the innate desire to fulfill the oath of “All I want to do is the most”. Bob Thompson has this chip and used it to go from training in a client’s basement to building a franchise and a supplement company. Takeaways From This Episode Is is always a natural evolution for trainers to become gym owners? Simple scales All leads are not created equal Dating your prospects Going beyond referrals Episode Sp ..read more

Using “The Rule of 26” in your marketing with Micheal “Buzz” Buzinski Marketing is essential to keep your business thriving, but it can be confusing and expensive. My guest this episode Michael Buzinski “Buzz” has some tips that work and are not that expensive. You have to create an ecosystem for your marketing where you are using different platforms that all flow into a singular marketing strategy. We discuss how to do that on this episode. I hope you enjoy my conversation with Buzz on this episode. Takeaways From This Episode What’s more important social media or your website? The m ..read more