Listen on Apple Podcasts | Listen on Spotify | Listen on Google Podcast This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement. Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to talk about the journey to disrupt the UK cashback market and finding their early-stage channel market fit. Boom 25 is an Israeli-based UK focused startup that’s revolutionizing the CashBack market by emphasizing the user experience and user relationsh ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Google Podcast In this week’s episode of Strike Gold, we speak with Udi Ledergor is the VP marketing at Gong.io. If you’re unfamiliar with Gong, they have raised over 68 million dollars to help sales leaders succeed by understanding their conversation with the customer and get them to revenue success using AI and conversation analytics. Just so you get how on-it Udi is, on his first day at Gong, he has already created an ebook, created a landing page, got a database, and built a successful email outreach campaig ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Google Podcast This episode is different on many levels.  For instance, we usually interview founders/marketers/growth functions within startups. This time, we have Daniel (Danny) Cohen, a general partner at Viola Ventures. Yup, we’re going to the investors’ side.  It’s also not an ordinary episode because Danny Cohen is all but the usual investor type that comes to mind when you think “investors.”  Being one of the outstanding B2C investors in Israel, his investment interests include Consumer Internet ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Google Podcast If you’ve searched for “top SEO experts to follow,” you’ve seen Brian Dean’s name for sure. He is responsible for coining terms such as “The Content Roadshow technique,” “The Skyscraper Technique,” and more. In the first episode of our second season, The man behind Backlinko has joined us to talk about his latest case study on how he grew his organic traffic by 80% (roughly 1 million visitors a year). In this episode, you’ll learn Brians’ full case study process, why you should mix SEO and social optim ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Overcast Donna Griffit is by far one of the best storytellers experts in the tech industry. period. full stop. From turning executives’ Linkedin’s profile upside down to building pitch decks that get companies funded and compelling the stories that made some of the world’s most well-known companies skyrocket (and one spaceship) – she’s done it all. If you think I’m hyping our guest – you can just visit her website and break your finger while scrolling to what seems like an infinite scroll of testimonials. In this episode, Donna shares w ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Overcast Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics.  From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO, Efrat’s story is a combination of self development and amazing marketing insights.  In this episodes Efrat shares some amazing insights on how to setup your startup marketing – from strategy to tactics, how to think like a CMO (and why ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Overcast In this episode we have the co-founder of the creative agency Officer & Gentleman Alex Katz, talking about their creative process and working with one of their most unique clients – PornHub. While Pornhub has become the standard name when it comes to talking about “porn sites”, their marketing is much more than that. The work Alex and his team has done with the site has turned watching porn from being a secret people are embrassed about to a brand Kanye West reps for. So how did Pornhub went from being “another porn aggrega ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Google Podcast This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement. Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to talk about the journey to disrupt the UK cashback market and finding their early-stage channel market fit. Boom 25 is an Israeli-based UK focused startup that’s revolutionizing the CashBack market by emphasizing the user experience and user relationsh ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Google Podcast In this week’s episode of Strike Gold, we speak with Joshua Hardwick, head of content at Ahrefs, a company that develops SEO tools and resources to grow your search traffic. Our conversation well left us speechless! This episode is little the antichrist of the growth hacking bible – but an exciting lesson in making brave marketing choices. Before joining Ahrefs, Joshua was a freelance link builder with expertise in creating great content to get backlinks for. These days he and his small content team ar ..read more

Listen on Apple Podcasts | Listen on Spotify | Listen on Google Podcast In this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of Headliner.app.  Even though headliner.app is already a well known marketing tool for podcasters the company’s co-founder Oliver Wellington believes they aren’t at Product Market Fit yet.  As some of the top products in the world, headliner.app was born as a side project. The team has been working together over a decade, sold the previous company they collaborated on and in the last two year, have been wor ..read more