Yes, this question caused you to mentally go back in time to all the times you accepted internet cookies without thinking about it. We've all done it without thinking at some point while searching for something online.  But what were you really accepting? Does it represent a threat to you and the privacy of your data? It's not about hackers accessing your information if you say yes, much less spam itself. There is a whole world structure behind the famous system and we will detail how they have to do with all things online nowadays. The what and how of internet cookies The first thing t ..read more

Choosing a virtual event platform to add to your marketing technology stack is no easy task. With the rise of the distributed workforce, virtual event platforms have been sprouting from the ground left and right. Just like any other piece of technology that you add to your stack, it requires careful consideration and a series of important decisions need to be made. The impact of selecting the wrong virtual event platform for your needs is too significant. In this article, we will go over the main decision trees to ensure that you find the right platform. 1. Determine your budget The first an ..read more

Virtual event platforms are typically the largest cost center when it comes to hosting virtual events. After all, they provide the infrastructure to make your virtual events happen. In this article, we will break down the costs of virtual event platforms so that you have an idea of the expenses involved to host small or large conferences. How much does a virtual event platform cost? The costs of hosting small virtual conferences with 10 to 100 attendees range from $50 to $250 per month. On the other hand, the costs of hosting large virtual events with 500 to 2500+ attendees range from $625 t ..read more

10 Email Marketing Steps to Build Your Brand Email marketing is a branch of digital marketing that involves using emails to convince subscribers to take a specific action or step. Also, email marketers send commercial emails with ads about products or services to individuals who have permission to receive these email communications. Email marketing is highly beneficial to businesses. 64% of small businesses use email marketing to reach their customers. It comes with various advantages, such as creating personalized content, increased brand credibility, better brand recognition, boosting sale ..read more

Visualization refers to the practice of imagining the things you want to achieve in the future as if they were happening right now.  It’s built on the foundational principle that thought precedes action and involves the use of all senses, including sight, smell, taste, touch, and hearing to create an experience that is as real to your subconscious mind as possible.  When you envision achieving your goal (with the related elation, and with full sensory awareness), your mind will start to focus on your end goal and keep you on track toward achieving it.  Insights from neuroscien ..read more

Outsourcing involves hiring an outside party (agency or individual) to perform services that the business’s employees originally carried out.  Many businesses hire third parties to carry out specific duties for their organizations. For example, a company might need the services of a social media manager because they lack one. Pay-per-click or PPC campaigns are one of the services outsourced by companies. It is a type of digital marketing where advertisers pay a fee each time one of their ads gets clicked. PPC is common on platforms like Google Ads, Amazon Advertising, etc.  Pay-per ..read more

Lacking creative inspiration? Creating event invitation emails of any kind can be challenging, especially for those who may have limitations to their creative skills. However, thanks to the internet and all the wonderful software available, creating B2B event invitation emails has never been easier. With the right tools and know-how, you can create email invitations that stand out from the masses of emails that a user gets on a daily basis. In this article, you’ll get the secret recipe to a successful event invitation email for all your business needs. The importance of emails for businesses ..read more

Creating a digital marketing strategy is just half the battle. You still have to ensure that your marketing strategies actually work to help you reach your business objectives - which is the focus of this article. You need to schedule regular digital marketing meetings where you review strategies and come up with action plans to drive your marketing and sales results.  For the most part, these meetings should be attended by key decision-makers who play a role in running digital marketing programs, such as the marketing director, project managers, traffic generation staff, and anyone els ..read more

With the COVID-19 epidemic, remote working has become a new normal due to which virtual presentations are becoming the standard in our everyday work lives at a great pace. When giving a physical presentation in the seminar room, your audience is somewhat captive since they are stuck with you during the whole session, but you still are required to engage your audience. However, with virtual presentations, there is a greater chance that your audience may wonder. Hence, now one would be competing for attention because there are more distractions at home than office and other priorities. Are you ..read more

Product management tools are a great way for your employee to improve their quality of work, whilst making it easier on them through the variety of technology we now have available to us. There are lots of tools out there to make use of when it comes to working as a product manager in product development. In this article, we’ve put together ten of the best product management tools that can help simplify your work and to ensure every product development goes smoothly. These tools vary from product analytics software to development tracking tools, all of which are essential in today’s role as ..read more