The Tom Brown Audio Show
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Tom Brown is the founder & CEO of the Shopify store Posted Protein, a six-figure platform obsessed with the health & wellbeing of its customers. He discusses the journey, mindset, and tactics that helped him build a successful business selling protein bars online.
The Tom Brown Audio Show
8M ago
Summary
The idea for DTC Unscripted originated from a brainstorming session in November 2023. The goal was to build a new brand from scratch with low risk and document the entire process. The project involved approaching sponsors and offering various sponsorship packages. The plan was to create daily content across multiple platforms and integrate sponsors naturally into the narrative. The project aimed to redefine the playbook of D2C brand building and create a transparent and authentic storytelling experience. The chapters cover the origin of the idea, building a brand from scratch, sponsors ..read more
The Tom Brown Audio Show
8M ago
Summary:
In this conversation, Tom Brown introduces his new project, DTC Unscripted, where he aims to document the real-time process of building a direct-to-consumer (DTC) brand. He expresses his motivation to counter the misinformation and outdated strategies prevalent in the ecommerce industry. Tom emphasizes the need for transparency and real-time documentation to provide genuine insights and strategies. He also highlights the collaboration and sponsorship from partners who will support the project. Tom expresses gratitude for their support and commitment. The project is set to run for a mi ..read more
The Tom Brown Audio Show
1y ago
In this episode, I delve into a challenging period where a sudden financial crisis put my business at risk and tested my mental resilience. I share the struggle of having my account unexpectedly frozen, wrestling with feelings of failure, and finding a significant sum to clear debts, all while dealing with debt collectors. But from this, I learned the true depth of my resilience.
Moving forward, I'm committed to using my experiences to help other entrepreneurs through this podcast and my community. This episode is a testament to resilience, perseverance, and the power of seeking help in tough ..read more
The Tom Brown Audio Show
1y ago
Most people overcomplicate starting an ecommerce business.
Here's how I look at it and how I've built multiple brands.
Each of which does 7-figures+
A guide for 2022*:
Define your customer
Decide upon 2-5 products that customer will buy
Engage with your audience & customers
Share your work
Make your customers happy so they voluntarily shout about your business & give feedback
Receive high-quality reviews
Ask for follow-up sales
Scale product 1 to 20-30 sales per day
Release product 2
Repeat until product 2 is selling 20-30 units per day (This will likely drive increased sales for prod ..read more
The Tom Brown Audio Show
1y ago
"Someone else is already doing it".
Competition in business is a good thing.
It's validation that the market is ready. Don't let it stop you from trying.
That 'little side hustle' I launched last year was in a stupidly competitive & "saturated" industry.
Year 1: $150K net profit.
Feeds right back into what I was talking about in episode #002 to do with lawn care. https://www.getsunday.com is already doing something similar, which is great!
See the original tweet here.
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Whenever you're ready, there are 3 ways I can help you:
Build a profitable direct-to-consumer ecommerce ..read more
The Tom Brown Audio Show
1y ago
In this episode I delve into this tweet in detail:
https://twitter.com/SimplyTom/status/1549370217184337920
You don't need a jazzy new idea to build a DTC business online.
Find:
Archaic industries
Lagging companies
Shocking customer service
Use the tools at your fingertips to do an incrementally better job & you'll rapidly chip away.
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Whenever you're ready, there are 3 ways I can help you:
Build a profitable direct-to-consumer ecommerce brand here.
Join a community of like-minded entrepreneurs here.
Work 1:1 with me to grow your brand. (100+ clients ..read more
The Tom Brown Audio Show
1y ago
Relaunching the podcast in a new 10-minute, tactical daily format.
My goal is to help you take action, whether you're already running a successful direct-to-consumer business or you're just looking to get started.
Join me daily as I share what's working for my Shopify ecommerce brands & my clients. Plus, what's not working.
Fair warning: I've failed a lot over the last decade to figure out what works.
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Whenever you're ready, there are 3 ways I can help you:
Build a profitable direct-to-consumer ecommerce brand here.
Join a community of like-minded entrepreneurs here ..read more
The Tom Brown Audio Show
1y ago
This episode original aired on The Unofficial Shopify Podcast in July 2018, but given it's relevance I'm sharing it again here on the Tom Brown Audio Show just in case you missed it!
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Official Show Notes:
Today's guest did what some people will tell you is impossible.
From his kitchen, he built an ecommerce business from 0 to £250K+ in 2 years in a saturated market without borrowing money.
UK-based entrepreneur Tom Brown joins us to discuss the journey, mindset, and tactics that helped him build a successful business selling protein bars online.
You'll Learn
How Tom got his first c ..read more
The Tom Brown Audio Show
2y ago
It's been an unbelievably stressful couple of weeks... here's what's been going on & why I refuse to back down.
If you're ever in a similar situation, please know that you're not alone.
This too shall pass and you'll come out stronger on the other side.
I promise.
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Whenever you're ready, there are 3 ways I can help you:
Build a profitable direct-to-consumer ecommerce brand here.
Join a community of like-minded entrepreneurs here.
Work 1:1 with me to grow your brand. (100+ clients ..read more