In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category.  You'll also learn Comrad's:  Product development process that led to industry-low return rates Approach to retail expansion as a digitally native brand CX best practices to stand out from the competition and create the best possible products  And so much more.  Andrew Ferenci is the Founder and CEO of Comrad. Links Mentioned Comrad Learn ..read more

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail. In this episode you'll: Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive market Find out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and sales Learn the valuable lessons Native Pet learned when launc ..read more

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more. This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, and more.  You'll also learn: Why TV advertising isn't as complex or expensive as you may think How brands can test and scale TV into a top channel  What's currently working well in TV adve ..read more

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue.  In this episode you'll learn: The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's market Why the sunglasses brand hasn't expanded into ski goggles like other brands in their space have Fresh ideas for increasing customer retention and building a long-term brand that lasts  Micha ..read more

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Olek Potrykus, Head of Customer Experience at Tidio. Olek has worked at Tidio for nearly a decade helping brands master the art and science of customer experience. Today on the show, he shares best practices for 2023 and beyond.  In this episode you'll learn: Current state of customer expectations and how you can use great CX to increase conversion rate by up to 3x AI's impact on Customer Experience and how you can be ahead of the pack in every way Essential best practices for customer success (channels, automation, and mo ..read more

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Jedd Rose, Cofounder and President of Topo Designs. Since 2008, Topo Designs has grown from a vision of two founders, Jedd Rose and Mark Hansen, into a talented 70-person team. Consumers can find Topo Designs products sold in over 30 countries and 1,200+ stores. You'll also learn Topo Designs: Inspiring founding story and lessons learned launching a brand in 2008 with no previous experience making products Approach to product innovation that stands out from the competition and rest of the market Future of the brand with their r ..read more

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table. In this episode you'll learn: Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC How the brand was able to increase profitability while lowering prices Core strategies for maximizing profitability as CEO across the entire business Brad Day is CEO at Helm Boots.  Links Mentioned Helm Boots Learn more about ..read more

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully. You'll also learn Lovevery's: Unique approach to retail, which includes selling in Target and on Amazon as a DTC business Product development strategy and how it has been a key growth lever for the brand iOS-proof marketing strategies, which enab ..read more

Dan Zavorotny, COO and Co-founder of Nutrisense, joins the Wavebreak Podcast to discuss the hiring and marketing playbook that scaled the company from a Wix website to 170+ employees.  You'll also learn: The exact hiring process Nutrisense uses to hire top talent, including specific case study examples  How Nutrisense uses their Quiz to execute a personalized, data-driven customer acquisition strategy The communication methodology Dan uses to manage 15+ departments with as few Zoom calls as possible  Dan Zavorotny is the COO of Nutrisense. Links Mentioned Nutrisense Learn mor ..read more

Vanessa Pham, CEO and co-founder of OMSOM, joins the Wavebreak Podcast to share her experience starting and scaling the brand from initial concept to national retail.  In this episode you’ll learn: The story and origin of the OMSOM brand, including multiple iterations of the early brand Lessons from launching DTC and scaling into Whole Foods and Target Hiring strategy and recruiting as a high-growth consumer startup And so much more! Vanessa Pham is the CEO and co-founder of OMSOM.  Links Mentioned OMSOM Learn more about Wavebreak: the email & CRM agency for high-growth DTC br ..read more