There are several reasons for companies to use a custom solution, and to overcome issues of AdTech. 1. The GDPR & Data Ownership concerns Many SaaS-based AdTech platforms provides clients with UIs that are easy to use. The infrastructure typically requires zero maintenance. However, there is an important trade-off companies make, and that is data ownership. When companies own technology and data, then they gave the advantage of being able to adapt to privacy regulations. This is why sometimes using in-house tools that are tailored-made makes sense. When you don’t use a third party, you wil ..read more

Cybersecurity is the most debated topic since the onset of the pandemic. It deals with the protection/security of internet-connected systems and devices such as the hardware, software, databases, etc., from cyber threats and cyberattacks. Cybersecurity is crucial as technology continues to evolve and as digital methods take precedent. Organizations store their sensitive data in databases and transmit confidential data online due to the work-from-home situation due to the pandemic. Attackers have developed methods and tools to infiltrate a secure system to gain unauthorized access and steal dat ..read more

The world of technology is constantly evolving, and we need to stay updated with it. Blockchain technology has attracted organizations from every sector, and they expressed an interest in adapting to blockchain technology by using cryptocurrencies, decentralized applications, smart contracts, and more. Nano blockchain is one such blockchain trend that is gaining momentum due to its peer-to-peer transaction functionality. The Nano is designed for the dedicated reason, which is providing high-performance cryptocurrency. It does not take any fees, and it can work on low-power hardware too. This a ..read more

Blockchain technology has been in great demand by organizations from every industry due to its transparency, security, and decentralized nature. However, the blockchain trend that has caught everyone’s attention is centralized, decentralized finance (CeDeFi). It is said to affect and revolutionize the blockchain infrastructure. CeDeFi is the combination of decentralized finance (DeFi) and centralized finance (CeFi) and is said to benefit the users from the functionalities of DeFi and CeFi both simultaneously. What is Binance Chain As of April 2021, Binance is the largest crypto exchange in ter ..read more

While there’s plenty that a company does to ensure that its workforce is efficient. There are times when things don’t go as planned and a fresh outlook is needed. Here are 5 ways that can help you to improve employee efficiency at work. 1. Do NOT be Afraid to Delegate This looks like an obvious tip, but many people have a hard time putting it into practice. Most people treat their company as their baby and they want to have a direct hand in everything that goes on. While it is not bad to prioritize quality (this is the main thing behind the success of most companies), but you are going to wast ..read more

Over the past few years, you might have constantly heard the term blockchain technology and wondered why it gained such popularity? Blockchain is a well-structured technology that is used to store public transactional records on several databases in a connected network between peers. The blockchain network can be viewed as a system that records information in a ‘block’ and distributes it through a network ‘chain.’ The blockchain technologies can be used as public means of transactions and private means for inter-organization transactions. Blockchain storage is typically referred to as a ‘digit ..read more

The internet revolutionized how we do business and pay our bills. You can do anything online, from buying a pen to banking online. If you are a business person, you cannot afford to be left behind in the e-commerce website revolution. An e-commerce website allows you to connect with existing and potential customers, build your brand and sell more. However, your website design needs to be optimized to sell more and interact with customers. Tips for E-Commerce Website Design Web design is a critical aspect when building an e-commerce website. Your website design should be attractive enough to at ..read more

If you are a manager of a remote marketing team, there may be days where it seems like the challenges never end. From managing your internal staff to juggling multiple projects and timelines, it can sometimes seem impossible to get everything done. However, if you follow these 6 tips for effective management, you will find that running an efficient remote marketing team is not as difficult as it seems! 1. Hire the right people First, you will need to hire a team that is comfortable working remotely. The most effective remote marketing teams need to be self-motivated, autonomous, and creative ..read more

We wanted to develop a guide on the unique selling proposition to provide our readers with a proven methodology to implement within the context of their marketing program. We believe that using solid fundamentals in your marketing work can make a big difference in making more sales. There are too many marketing pundits that do not have the credentials that push tactics that do not make a difference in sales. We believe that there is no quick way to making millions of dollars other than hard work and solid marketing fundamentals. The unique selling proposition is a tactic that you need to incl ..read more

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people ..read more