There needs to be a shared goal for sales and marketing and a genuine understanding of what your customers need to accomplish their goals The post Smarketing – getting sales and marketing to work together appeared first on Steve Whittington ..read more

What is a customer council and why do you need one? A traditional customer council has been a strategic advisory board, comprised of the top customers of an organization, gathered to advise the companies' management on industry insights and set priorities and strategic initiatives for the organization. The post What is a customer council? appeared first on Steve Whittington ..read more

Pre-Pandemic, I conducted an ENPS (Employee Net Promoter Score) segmented by business location and mapped the scores to that organization’s NPS (Net Promoter Score) which was also segmented by business location. Not surprising to me, the scores wholly correlated, running parallel; if the ENPS was high, so was the NPS; if the NPS was middling, […] The post Mind Your Employee Experience appeared first on Steve Whittington ..read more

Learn about the phases for optimizing your digital marketing and overall digital experience The post Five Phases needed to enhance your Digital Experience appeared first on Steve Whittington ..read more

Recently, I was at a restaurant for the first time in over three months. As I entered the establishment I surveyed the surroundings, watching other patrons to make sure I could maintain appropriate physical distance. The person I was meeting with indicated that this was his second time at a restaurant in the same time […] The post SafeX is the new Moment of Truth appeared first on Steve Whittington ..read more

The short answer is it depends. Tech Stack originated in the software development community but has since evolved, and a quick google search yields the following definition: “A tech stack is defined as the set of technologies an organization uses to build a web or mobile application. It is a combination of programming languages, frameworks, […] The post What is a Tech Stack? -Organizational Tech Stack 101 appeared first on Steve Whittington ..read more

Now more than ever, all businesses need to "go" digital and transform their organization's overall experience and processes into digital processes, no matter if they are retail, manufacturing, professional services, or B2C service. The post Preparing for your Digital Transformation appeared first on Steve Whittington ..read more

New patterns are emerging, previous trends are amplified and behaviours that couldn't be changed prior have changed overnight, this post discusses the obvious and non-obvious trends. The post Parking Lots are turning into waiting lots plus other changes and patterns appeared first on Steve Whittington ..read more

The blog post below is a modified excerpt from Thriving in the Customer Age. It is one of the many highlighted insights that are outlined in the book. The typical classification of leads in B2B follows a waterfall model, starting with a Marketing Collected Lead (MCL) that becomes Qualified (MQL), which is then handed off to Sales (SQL), […] The post Four typical stages of classifying leads appeared first on Steve Whittington ..read more

Thriving in the Customer Age. It is one of the many highlighted insights that are outlined in the book. Sales team members will often claim 40–50% close rates, while industry statistic after industry statistic claims that 80% of leads are not closed. Why this disconnect? The disconnect comes in an organization’s customer-facing staff customer qualifying process. To […] The post Closing the 80% Gap in Sales appeared first on Steve Whittington ..read more