Are you feeling stuck in a cycle of endless searching, scrolling, and strategising, hoping to crack the code on attracting attendees for your events? It’s a familiar tale: scouring Facebook groups, delving into Instagram algorithms, and studying your competitors’ every move, all in pursuit of that elusive breakthrough moment. Yet, despite your efforts, the clients seem to remain just out of reach, leaving you questioning where you might be going wrong. If any of this sounds all too familiar, then it’s time to shift gears and explore a game-changing approach: SEO for events. Yes, you heard it r ..read more

When it’s done right, evergreen content can bring major SEO benefits. This is down to the way that SEO evergreen content stays relevant and earns traffic over time. This article explores evergreen content and explains why businesses of all sizes use it as part of effective content marketing strategies. After giving some practical examples, we explain how to come up with evergreen content ideas and give best practices for covering evergreen topics in a blog. Jump to What is SEO evergreen content? What are the SEO benefits of evergreen content? Examples of evergreen content What isn’t evergreen ..read more

With more than 62% of all advertising now online, finding the right website to advertise for free can be a goldmine of traffic, leads, and sales. It can also give small businesses a platform to scale, and it helps you set important groundwork for the long term. In this article, we’ll put you on the path to digital marketing success with the best websites to advertise for free online. We’ll also explain the difference between PPC (pay-per-click) and SEO (search engine optimisation) and which digital advertising approach may be best suited to your brand. Jump to Why is advertising important? Th ..read more

Google is far and away the world’s largest and most popular search engine, attracting approximately 80 billion visits per month. This makes Google a potentially lucrative advertising and marketing hub for businesses of all shapes and sizes, across almost every industry. Google Paid Search – also known as Google Ads or Pay-Per-Click (PPC) advertising – is an advertising platform that allows businesses to tightly control their ad spend via strict daily and monthly budgets. Successful bidders on Google Paid Search have their ads ranked at the very top of Search Engine Page Results (SERPs), potent ..read more

Ever wondered how your competitors seem to have infiltrated every corner of the internet? How they’ve managed to get so many shoutouts or mentions on different sites across the web? The secret lies in a Geordie saying as old as time, “Shy bairns get nowt”. And by that, we mean your competitors have likely taken the initiative to plan and execute a solid SEO outreach strategy to help propel their brand awareness. After all, if you don’t ask, you don’t get. In this handy tutorial, we’re going to outline what exactly makes an effective SEO outreach strategy, why it matters to your online success ..read more

Buying backlinks is a risky game. But considering their importance within SEO and the effort required to earn them, it’s understandable why people risk the wrath of Google by buying backlinks. Backlinks are right at the heart of the algorithm that powers Google Search and are one of, if not the most, important SEO ranking factors. In this article we explain why buying backlinks isn’t a good idea for your SEO, before giving some ethical link-building strategies. Save your money and earn backlinks the WebHummel way. Skip to The importance of backlinks Is buying backlinks a good idea? What are t ..read more

Many small business owners find the internet a bit of a daunting prospect. They see large corporations using it to gain a greater market share and steal business away from them. Even if they were successful in a local online marketing campaign, there are many hurdles to overcome and hoops to jump through. For instance, how do you ensure you don’t receive leads from the other side of the country that you can’t cope with? How does one advertise their business locally? A lot of this chalks up to a good grasp of search engine optimisation (SEO), a decent website, a solid online presence and positi ..read more

In the annals of retail history, few companies have impacted as profoundly as Amazon. Since its inception in 1994 as an online bookstore, Amazon has evolved into a global e-commerce juggernaut, reshaping the way consumers shop and challenging the traditional retail landscape. This blog delves into Amazon’s transformative influence on traditional retail, exploring the disruptive forces it unleashed and the transformations it catalyzed. The Amazon Disruption E-Commerce Revolution Amazon played a pivotal role in popularizing e-commerce. Its vast product selection, competitive pricing, and user-fr ..read more

When it’s done right, evergreen content can bring major SEO benefits. This is down to the way that SEO evergreen content stays relevant and earns traffic over time. This article explores evergreen content and explains why businesses of all sizes use it as part of effective content marketing strategies. After giving some practical examples, we explain how to come up with evergreen content ideas and give best practices for covering evergreen topics in a blog. Jump to What is SEO evergreen content? What are the SEO benefits of evergreen content? Examples of evergreen content What isn’t evergreen ..read more

In a subject area as vast as digital marketing, it’s easy to get hung up on one particular strategy, especially when it brings strong results. Take PPC, for instance – it’s hard to argue against an average ROI of 200%. But what if we told you there was a way to compound this success and propel your business visibility to new heights? Enter the dynamic duo: SEO and PPC working together. The pair are both inbound marketing strategies, meaning that they’re closely linked. And yet we often see small businesses channelling all their energy into one while overlooking their natural compatibility. Or ..read more