One of the most common things wedding pros ask me about is how to book more weddings. In my 10+ years of helping wedding pros grow their businesses, I’ve come upon the number one reason why you aren’t booking more weddings. It is definitely not what you think because most wedding professionals that I meet think that they need to do more. They think that they need to do more marketing work harder, they need to hustle, they need to be busy all the time, and that really leads to this feeling of just complete overwhelm and exhaustion. You don’t actually need to do more marketing. You just need ..read more

I recently ran a new experiment in my business: launching Revenue On Demand. I initially created it as a series of live workshops. They’re now available on demand to help wedding professionals generate revenue anytime you want, even during the slow season. I wanted this to be really practical because I was having conversations with wedding pros who felt like they had to just sit and wait and freak out, quite honestly, because inquiries were slow. The bookings weren’t coming in like they normally were, and they were just left wondering, okay, what the hell am I supposed to do? I’m just sitting ..read more

Do you ever wish you could take a peek behind the scenes of a successful wedding business and see how they’re doing things? Wouldn’t it be helpful to get the lowdown on what’s working for them and what isn’t? That’s what this episode is all about! Come take a look behind the scenes of Simply Celebrations & Events with wedding and event planner Nancy Skipton. She breaks down how she got started and got her first clients, how she has shaped her business to suit her life instead of letting it run her life, and some really interesting changes she’s made over the years. It doesn’t matter if y ..read more

There is a big problem in the wedding industry right now. You thought if you put yourself out there and market your wedding business, the bookings would flow to you. It seems like that’s what everyone else is doing and they seem to be doing well, right? The problem? Those bookings aren’t coming to you or maybe they’re coming but at a much slower rate than usual. You’re left sitting, refreshing your email, waiting impatiently (and understandably so) for clients to land on your website and book a consultation with you. You’re starting to freak out a little bit because the inquiries are just S ..read more

Money is more than just pieces of paper. There are a lot of fears, beliefs, challenges, and mindset hurdles tied to money. If you don't address those things, you'll hide from your finances and bury your head in the sand like an ostrich hoping everything will somehow magically work out. In our world, money is power so knowing how to manage your money and your mindset around money is incredibly valuable. But it isn't enough just to manage your business finances. You also have to look at how they impact your personal finances to get the full financial picture and achieve your goals. Today's guest ..read more

One question I get all the time from wedding professionals around the world is "Where should I advertise my wedding business?" I get it, you want to book more weddings and you see advertising as the best way to do that. But there are some things you need to consider before making a decision about any advertising opportunity. In this episode, I'll take you through what to consider when it comes to evaluating advertising opportunities, how to determine where you should advertise, and a few specific steps you should take before you spend money on advertising so you can get more bang for your bu ..read more

We all go into business for ourselves because we think it’ll give us some amount of freedom in our lives but often we paint ourselves into a corner. We end up working too hard for what we’re making and having a paycheck every 2 weeks starts to look a lot more appealing than it used to.  In order to stay out of overwhelm, burnout, and constant stress, we need to make our business is in alignment. What does that mean exactly? Today’s guest has created a 5 P framework for making sure your business is in alignment. If it’s out of alignment, it’s a one-way ticket to burning out and going bust ..read more

The post Episode 198: Discovering The Power Of Community Over Competition with Natalie Franke appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. *** Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see ..read more

The post Episode 102: Profitable Secrets Google Analytics Has For Your Business with Shea Bailey appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. *** Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and ..read more

Book More Weddings Summit is back for the FIFTH time! Maybe it's your first time, maybe it's your fifth, but if you're a wedding pro who wants to attract more of your ideal clients and book more weddings, you are not going to want to miss this free event. In this podcast episode, I'm giving you a behind-the-curtain look at not just why you should attend Book More Weddings Summit but what you'll learn when you do. The post Episode 223: Why You Should Attend Book More Weddings Summit appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. *** Did you know the ..read more