You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads.  So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off?  To get the best answers, we’re talking to Mark Chapman, president of The I Do Society. He’s a pro at online advertising, and he’s got great advice to make sure you don’t start advertising too soon (or do it the wrong way!). Mark has so much knowledge to shar ..read more

If you’ve listened to any episode of Wedding Industry Insider, you’ve heard us mention Timeline Genius. But what exactly is it?  Here on our podcast, we get to talk with wedding pros and innovators who are improving the industry through their work and mindset. We love highlighting leaders in wedding planning, technology, and education every time we share an episode.  And this week, we’re talking about the wedding software that started it all: Timeline Genius.  Brooke Bowenschulte is the Business Development Manager at Timeline Genius, and she’s sitting down with Eddie to discus ..read more

You’re putting a lot of energy into marketing your business and delivering an amazing service for couples. But how do you know if your efforts are resonating the way you want them to?  Wedding planning is an emotionally driven career, requiring lots of creativity and passion. That often means pros miss out on an essential part of building success: data analytics.  If analyzing data feels like a huge, impossible task, then this episode of Wedding Industry Insider Podcast is for you. We’re joined by Shauna Smith, Director of Business-to-Business Marketing for The Knot Worldwide ..read more

You know a strong foundation is essential to running a successful wedding planning business. But when it’s time to refine or restructure, getting to the bottom of things can seem daunting.  Fallon Carter of Fallon Carter Events is here to help! She’s joining this week’s Wedding Industry Insider to talk about the essential (and pretty simple!) process of refining the foundation of your business.  The good news? It doesn’t have to be a big, sweeping project you tackle all at once. Instead, Fallon walks us through the seven key elements to focus on, and gives us a totally doable timefr ..read more

“Show up, shine bright, get loud, be clear, and take up massive space in your market.”  How do you bring your identity to your business?  Today we’re sharing an incredible interview with Don Mamone, an identity coach and photographer whose unique journey to authenticity is an inspiration to anyone who wants to shine bright as an entrepreneur.  Don is sharing amazing advice about channeling your truest self and using that to elevate your business. You’ll love hearing about how they discovered and accepted their own identity and then became better at all aspects of life – from em ..read more

Your wedding planning business is taking off. You’re doing the work you love, grasping the business side of things, and finding some work/life balance. Then it all comes crashing down with one single client.  If you haven’t had a problem client yet, you likely will encounter one soon. And it’s not that they are bad people, or even universally bad clients. They just aren’t a fit for how you do business. Now they’re bringing you down, giving you extra work, and chipping away at your profits. It’s time to break up with them.  What is your exit plan? On this week’s episode of Wedding In ..read more

The direction of your business has likely changed over the years, but have you changed your goals?  Many wedding planners are still strategizing based on goals they made years ago. Or, based on other people’s goals.  It’s the New Year, and even if you’re not one to make resolutions, it’s the perfect time to evaluate your goals as a wedding entrepreneur.  This week on Wedding Industry Insider podcast, sales and business expert Sam Jacobson shares great ideas to ensure your strategy and sales flow align with a completely up-to-date, true-to-you set of goals.  Sam is the foun ..read more

Are you looking to rebrand or update your business in the year to come? If so, this week’s Wedding Industry Insider episode is for you.  Web designer and brand strategist Emily Foster (owner of Emily Foster Creative) joins us to talk about elevating your website and brand, and what major mistakes to avoid.  But she’s not letting us jump ahead. Before we can create a picture-perfect website and soul-stirring copy, we’ve got to complete one must-do task: identifying our ideal client.  Luckily, Emily has excellent, actionable advice on how to do that. And you’ll be surprised how s ..read more

Do you feel overwhelmed by the amount of competition in your wedding market? If so, you’re not alone, but you’re also not stuck.  Expert wedding planner Kate Murtaugh found success by viewing fellow planners as her community, not her “competition.” Kate Murtaugh is the CEO and Creative Director of Kate Murtaugh Events & Design, an award-winning studio based in New England. Today on the Wedding Industry Insider Podcast, Kate shares her unique insight on how you can strengthen your business and your wedding market by embracing community over competition. This interview is full of so mu ..read more

In a market saturated with wedding planners and designers, how can you stand out and land your dream clients? According to Kristin Banta, it’s your point of view. This is your intrinsic way of seeing the world that makes your contributions and work unique. Kristin Banta is the CEO and Creative Director of Kristin Banta Events. She has served high-end wedding clients, Hollywood elite, and renowned companies to create events that are immersive and unforgettable experiences. We are extra excited to talk with Kristin, because she was our second guest ever on Wedding Industry Insider exactly 7 yea ..read more