The last few years have seen a huge increase in the rise of the influencer. It is virtually impossible to scroll through your Instagram feed without seeing products and services being promoted by seemingly ordinary people who have worked to grow their following and become an authority in their niche. How can your business use influencers to market your products? Is it worth the investment? Our very own influencer, Nicola, spills the beans on the benefits of influencer marketing and why your brand should start using these authoritative figures to promote your products and services today. Wh ..read more

Many businesses are now turning to brand ambassadors to help them market their services and products – but perhaps you’re wondering why businesses should use a brand ambassador as part of their digital marketing strategy? Our newest recruit Nicola looks at what brand ambassadorship is and how it can drive a huge ROI for your company. What is a Brand Ambassador? When you think about what a brand ambassador is, it is easy to get it confused with influencer marketing. Brand ambassadors are distinctly different from influencers. Whereas influencers post only once and are generally guided by ..read more

At KW Digital, we have lots of helpful ‘how to’ guides that provide us with insider tips on how to keep your AdWords up to scratch. We frequently get asked by new clients to perform an audit across the Google AdWords account which will help the client to receive an outsider’s perspective on how their AdWords can be improved, and this is where these ‘how to’ guides come in very handy! As we are all about sharing, we have a few tips below which we feel are the best take-aways for when you are auditing your AdWords account. Campaigns:  Structure – When looking at an account, always sta ..read more

Taking on a new client is always an exciting time for our team. That’s why we’re excited to introduce cycling brand Velochampion as one of our latest clients here at KW Digital. Read on to learn more about Velochampion and why we are excited to have them on board! Who are Velochampion? Velochampion is one of the UK’s largest cycling brands; selling bike accessories, clothing, and equipment directly to the customer from their online store. For 10 years, Velochampion has provided quality, performance, and value for money to cyclists of all ages and abilities.  Velochampion is proud to h ..read more

Marketing traditions have been swayed towards last-click attribution for a long time, more so for considered consumer purchases and B2B services. So it has become common for lots of businesses to avoid upper-funnel activity in their advertising campaigns. However, if marketers aren’t investing in upper funnel advertising, they are restricting their potential to find new customers most cost-effectively. Just using lower funnel advertising means you are only reaching potential customers that already know the brand or who have bought something previously. Sometimes marketers can miss this sim ..read more

Outreach can be really difficult. However, effective outreach means aligning a highly qualified prospect with a pitch that is personalised, whilst also scalable; so you can produce not just one well-written email, but a hundred hard-hitting, response-generating emails! Here what our SEO Account Manager Sam has to say about outreach. So, here’s the KW Digital crash course in how to get those links through outreach. What you’ll need A new Gmail account Placement content with your target anchors placed A subscription to an SEO site to check the Domain Authority and spam scores of the sit ..read more

With Black Friday, Cyber Monday, and all of the other e-commerce crazes just a few days away, whether you have an e-commerce website or not, there’s no better time to get into the Christmas spirit and target your customers with Christmas themed content. In this Digital Lab, one of our Digital Marketing Executives, Gemma, lists her three simple Christmas content tips. Christmas content creation The suitability of festive content will differ from business to business. If you’re a retailer, FMCG company, or restaurant, posting Christmas content will be a no-brainer as maximising sales will ..read more

When you browse the internet – be it for shopping, social, or other – you will be greeted by adverts; depending on the site you’re visiting, you could potentially see 10’s of adverts per visit. The problem with seeing adverts so frequently is that we become blind to them. We see them in our peripheral but our mind blocks them out as it’s an all too common occurrence. With that in mind, we know that in order to combat this ‘blindness’, we need to make our adverts stand out against the bland everyday ‘advert canvas’. The best way to do this is with great design and eye–catching animation ..read more

You work for a global company, where your products are supplied in all areas of the world. The next part of your online strategy is to grow your audience by reaching out to non-English speaking customers in their native language. What strategy should you follow? Content creation in foreign languages can be incredibly challenging. In this article, we look at how a multilingual keyword research lead strategy can help you to create the good quality content you need to meet the needs of your global audience. Multilingual keyword research vs translation There are two ways to create content ..read more