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Nicholls Hospitality Marketing
10M ago
Nicholls Hospitality Marketing
Menu Engineering Mastering the Mundane with Market Research To Profit Like Never Before
Menu Engineering when combined with market research can help exchange the mundane menu item names with menu item names that will increase sales
Menu Engineering Mastering the Mundane with Market Research To Profit Like Never Before
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
10M ago
Nicholls Hospitality Marketing
Menu Engineering Item Names and Market Research
How To Make Your Restaurant Menu More Profitable How important is the name of the item on your menu? It depends on how well you want it to sell. Menu engineering is something every owner should view from a marketing strategy perspective after all, your menu is the most powerful marketing tool your business has. […]
Menu Engineering Item Names and Market Research
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
11M ago
Nicholls Hospitality Marketing
Hotel Marketing Budgets
To get your hotel marketing budget approved, here are three foundational elements that will help you get what you want. These three will help you when you are asked to support your request and to do so in a way that builds credibility and rapport with those who write cheques.
Hotel Marketing Budgets
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
11M ago
Nicholls Hospitality Marketing
Elementor #2372
Hotel Marketing Budgets Three pillars to help you get what you want To get your hotel marketing budget approved, here are three foundational elements that will help you get what you want. These three will help you when you are asked to support your request and to do so in a way that builds credibility […]
Elementor #2372
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
1y ago
Nicholls Hospitality Marketing
Hotel Branding Part Two
Hotel Branding Part 1 is available here Brand Image and Hotel Branding The brand image is the actual logo and slogan that quickly communicates what company is being portrayed. To maintain a strong consistency in your hotel branding a brand style guide is needed. The brand style guide is a collection of both rules for […]
Hotel Branding Part Two
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
1y ago
Nicholls Hospitality Marketing
Hotel Branding Part One
Hotel Branding Hotel Branding is a very serious question that has many aspects to consider. When you search for brand components you will find a vast array of what is considered to be a brand component. To summarize the brand in its entirety you would have to say that the brand is the company. As […]
Hotel Branding Part One
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
1y ago
Nicholls Hospitality Marketing
Positioning Restaurants Using Pricing
Positioning Restaurants Through Price Positioning restaurants through pricing is not talking about menu pricing such as cost-plus or, contribution margin. These factors help to establish baseline menu item pricing. Pricing can be part of your positioning strategy when have determined your baseline costs and required minimum revenue. How far you take the price as an […]
Positioning Restaurants Using Pricing
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
1y ago
Nicholls Hospitality Marketing
Music at Your Hotel or Restaurant and Licensing
You have to pay the licencing bodies in addition to the musicians .
Music at Your Hotel or Restaurant and Licensing
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
1y ago
Nicholls Hospitality Marketing
Hotel Welcome Gift Packages
Hotel Welcome Gift packages can make a big difference if done correctly. In this article we will look at:
1) Components Of A Great Welcoming Gift
2) Industry Costs Of Welcoming Package
3) Challenges with Presenting a Welcoming Gift
4) The Impact Of Not Doing It
4) Using Physical Evidence Post Stay
Hotel Welcome Gift Packages
Benjamin Nicholls ..read more
Nicholls Hospitality Marketing
1y ago
Nicholls Hospitality Marketing
Marketing For Restaurants Off The Beaten Path
This article talks about how restaurants can generate more foot traffic if they are close to a high foot traffic area but not directly on it.
Marketing For Restaurants Off The Beaten Path
Benjamin Nicholls ..read more